Product Overview
VCSP2 significantly reduces the cost and time involved in preflighting, proofing and delivering colour and mono advertising into newspapers and magazines. Everyone in the advertising supply chain benefits.
VCSP2 makes it possible to review, collaborate and approve proofs in a real-time online environment. It is now conceivable to do three, or even more, rounds of approval for the advertising client in a single day. Similar time gains can be made in the final delivery of the ad to the publisher with no time wasted writing CDs, filling in job tickets or waiting on couriers.
VCSP2 pinpoints the advertisement’s desired sizing and placement whilst checking publication specifications in a simple to use, highly visual tool. The PDF file is then automatically produced to the exact preflight criteria that the newspaper or publisher requires. The monitor proof is run against the exact press profile at the publication, so that what is seen becomes a certified, approved soft proof. This means that both the publisher and advertiser can be sure from the certification delivered with the proofed PDF file that it is print ready and that it will meet the publishers’ criteria exactly.
There is an overall gain in control throughout the process, as well as a readily available audit for all concerned, because the approved proofed PDF is digitally archived and guaranteed to be the same file that has been delivered to the publisher.
Features & Benefits
- Reduced errors as a result of a managed, automated digital workflow process for ad approval, ad sizing, preflighting, certification and delivery.
- More iterations of new advertising campaigns can be managed for clients in a shorter time window. This means that advertisers, agencies and studios can now gain a distinct advantage over the competition.
- Reductions in the material and labour costs of producing hard copy proofs. This means no more paper, no more couriers and a reduced carbon footprint.
- Reduced cost and time involved in processing and delivering advertising to press titles.
- Certified approval of your advert without having to rely on a third party approved supplier and you can always be sure that the finished product is as expected.
- Last minute file submission as the send process is direct, auditable and immediate. This opens up the ability to take advantage of late insertion opportunities or last minute market movements.