Product Overview
VCSP slashes the cost and time involved in creating and delivering color advertising into newspapers and magazines. Everyone in the advertising supply chain benefits.
VCSP makes it possible to review and approve proofs - even for high value color ads - collaboratively in real time online, saving all the time of waiting for the exchange of packages through courier services. It is now conceivable to do three, or even more, rounds of approvals for the advertising client in a single day. Similar time gains will be made in the final delivery of the ad to the publisher where no time will be wasted writing CDs, filling in job tickets to be faxed, and then having to wait for the courier to pick up the package and deliver it. It all happens digitally in a single working environment.
In VCSP, Vio has integrated four proven industry standard technologies to achieve a seamless digital workflow for ad approval, preflighting, Certification and delivery: ICS Remote Director™, Enfocus PitStop, Vio Certified Delivery and Vio Digital Workflow Suite.
The file is automatically run against the exact preflight criteria that the newspaper or publisher requires, and the monitor proof is run against the exact press profile at the publication. This means that the advertiser's expectations of the reproduction of the ad are set much more realistically; and the publisher can be sure from the Certificate delivered with the ad that it is print-ready. Also, because the approved proof is digitally archived and guaranteed to be the same file that is delivered to the publisher, there is an overall gain in control throughout the process, as well as a readily auditable process for all concerned.
Features & Benefits
- Advertisers and their prepress suppliers save money on the materials, labour and courier costs of traditional contract proofs, and save time by turning around multiple proofs more quickly in the ad approval process.
- By combining this with preflighting the ad against the publisher's specs before being sent, the content is also Certified approved for publication, and the approved ad file is automatically delivered to exactly the right place.
- The publisher gains from lowering the price barriers on production-related costs to its advertisers, especially for colour advertising, incentivising them to advertise more frequently in its titles.
- Because they can offer more iterations of a new ad campaign to an advertiser, and reduce the time needed to react to market movements, the agencies and studios gain a distinct edge over their competitors in their ability to get the best looking, and most timely, creative work into the newspapers for their clients, and at a potentially more competitive price.
- Because of the savings from eliminating hard-copy proofs and the time & cost of couriers, plus the ability to react swiftly to the market, the prepress suppliers will get the same top line gains in additional work that comes to the agencies and studios.