What type of breakfast is offered and what are the serving hours?

A complimentary buffet breakfast is served daily from 7:30 AM to 11:00 AM.

Does the property allow pets?

Pets are allowed in specific rooms only, with a fee of EUR 10 per pet, per day. Service animals are exempt from fees.

What are the standard check-in and check-out times?

Check-in is from 2:00 PM to 12:00 AM, and check-out is by 11:00 AM. Early or late check-in/check-out may be available upon request.

What accessibility features are available for guests with disabilities?

The property has limited wheelchair accessibility, including step-free entrances and wheelchair-accessible facilities in public areas.

What is the location of the property in relation to key landmarks?

The hotel is located on the waterfront, within a 5-minute walk of Viareggio Beach and Passeggiata di Viareggio. It is 12.1 miles from Forte dei Marmi Beach and 0.1 miles from the Statue of Burlamacco.

What are the policies for children staying at the property?

Children are allowed to stay, and there is no charge for children under 18 years of age.

What are the policies regarding extra beds and cribs?

Cribs are available for a fee of EUR 15 per night, and rollaway beds are available for EUR 30 per night. Advance request is required for both.

Hotel London in Viareggio

Average nightly price at Hotel London by month, last 12 months (USD)
Month	Average price
January	US$139
February	US$157
March	US$122
April	US$138
May	US$161
June	US$193
July	US$225
August	US$196
September	US$182
October	US$136
November	US$165

What guests think

At Hotel London, travellers highlight a prime seaside promenade location, consistently friendly staff, and generally clean, comfortable spaces, alongside a well-liked, plentiful breakfast, making it a popular, good-value base for beach days, Carnival visits, and regional sightseeing.

Room experiences vary widely: some offer sea views and decent beds, while others feel small or dated, with thin walls, street noise, minor maintenance issues, and patchy in-room Wi-Fi. Parking nearby is limited or paid, and spaces can be hard to find, though a few guests reported convenient options. A practical choice for travellers prioritising convenience.

Facilities

Cleanliness

Rooms

Service

Location

Dining

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AI-generated summary based on recent guest reviews

Facilities

Parking near the hotel is limited or paid, and spaces can be hard to find; a few guests reported convenient options.

Related guest reviews

8

Daniel

6 Nov 2023

·

Stayed 2 nights

Right on the beach promenade, although shops, restaurants and beach clubs block view of the sea in most of the town. Matteo at reception was great and gave me good restaurant recommendations. The single room is quite small. Bed was comfortable and water pressure fine.

8

Britta

12 Aug 2025

·

Stayed 5 nights

Perfect location. 100 m to the beach. Friendly staff. Quiet. Good beds. Wifi good. Hard to find a parkingspace.

8

Benjamin

16 Aug 2022

·

Stayed 3 nights

Idéalement situé. Jolis espaces communs, personnel très agréable et à l'écoute, excellent petit déjeuner avec beaucoup de choix. La chambre est propre et confortable. Seul bémol: évitez les 2 chambres du rez-de-chaussée (11 et 12) d'une part, le wifi n'y passe pas et, d'autre part, les fenêtres sont nez à nez avec la cour intérieure du petit déjeuner (donc fenêtres et stores fermés si vous ne voulez pas être gênés par le bruit et vu de tous) ainsi que la ou les chambres du 4ème étage (on m'en a montré une pour un éventuel échange) qui, pour le coup, n'ont pas de fenêtre !! (seulement un velux sur le plafond mansardé... 😔 )

8

Paolo

13 Jun 2022

·

Stayed 2 nights

Posizione ottima, design dell'albergo molto accattivante, un giusto rapporto qualità prezzo per la zona

10

Keith

25 May 2024

·

Stayed 1 night

Parking not available near hotel until after 8 when shopping closed

10

Jock

1 Nov 2025

·

Stayed 2 nights

Clean rooms, excellent facilities and very good breakfast food.

6

Elaine

10 Mar 2025

·

Stayed 2 nights

The good: Very nice staff, nice lobby and breakfast area, great location, clean. The bad: TINY room, faded, patchy carpeting that we would not walk barefoot on, very disappointing.

10

OLCELLI

4 Apr 2023

·

Stayed 1 night

Hotel pulitissimo e personale gentilissimo ottima colazione in rapporto al prezzo posizione top vista mare parcheggio comodissimo ci ritornerò

6

Giuseppe

14 Oct 2025

·

Stayed 1 night

Hotel ubicato in centro, sul lungomare, facile da raggiungere. Parcheggi esterni, di giorno solo a pagamento. Camere pulite, non moderne, un pò datate. Confort sufficiente per un soggiorno breve nonostante qualche imprevisto come la tapparella elettrica che non funzionava e rimaneva chiusa senza la possibilità di ammirare il panorama esterno. Bagno piccolo, pulito e funzionale. Colazione in linea con le aspettative di un 3 stelle, varia a sufficiente con offerta anche di qualche prodotto gluten free. Personale professionale, cordiale, disponibile con i clienti. Buono il rapporto qualità/prezzo considerato che si è in una zona altamente turistica e gettonata.

8

Paul

25 Sept 2022

·

Stayed 2 nights

The hotel is right on the main promenade so a great location. The beach is just across the road, as are the shops and restaurants. The hotel decor feels quite dated and would benefit from being refreshed. One complaint I would have is noise. My room faced the beach and main road, even with the windows shut, it was difficult to sleep at night. Also, whenever a room door was closed in the hotel at night, you could hear the door banging all over the hotel.

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Cleanliness

Rooms and common areas are widely described as clean and well kept. A few notes mention dated elements such as worn carpeting.

Related guest reviews

10

carlotta

16 Feb 2025

·

Stayed 2 nights

Hotel bellissimo, sembra di essere in una bomboniera, i colori bianco e azzurto ricordano il mare. Staff molto gentile e cordiale,colazione abbondante con ottime torte fatte in casa. Pulizia e profumo di biono ovunque. Posizione ottima,di fronte al lungomare

10

Fiorenza

27 Aug 2023

·

Stayed 1 night

Location perfetta , hotel ben curato nei dettagli , pulitissimo e.personale estremamente cordiale . Ottima.colazione

10

Irina

28 Aug 2025

·

Stayed 4 nights

Lækkert hotel, rent, pænt, stille, god service, fantastisk beliggenhed. Vi kommer igen en anden dag.

8

Maria Federica

5 May 2025

·

Stayed 1 night

Un bellissimo soggiorno in compagnia di amici Personale molto disponibile e gentile, struttura pulita e piacevole

10

Jock

1 Nov 2025

·

Stayed 2 nights

Clean rooms, excellent facilities and very good breakfast food.

6

Elaine

10 Mar 2025

·

Stayed 2 nights

The good: Very nice staff, nice lobby and breakfast area, great location, clean. The bad: TINY room, faded, patchy carpeting that we would not walk barefoot on, very disappointing.

10

Silvia

9 Aug 2024

·

Stayed 5 nights

Very nice and clean, staff the best, very close to everything. I will go back there again

10

Jock

3 Nov 2025

·

Stayed 2 nights

Excellent staff, beautiful clean rooms 💯👍✅

6

Giuseppe

14 Oct 2025

·

Stayed 1 night

Hotel ubicato in centro, sul lungomare, facile da raggiungere. Parcheggi esterni, di giorno solo a pagamento. Camere pulite, non moderne, un pò datate. Confort sufficiente per un soggiorno breve nonostante qualche imprevisto come la tapparella elettrica che non funzionava e rimaneva chiusa senza la possibilità di ammirare il panorama esterno. Bagno piccolo, pulito e funzionale. Colazione in linea con le aspettative di un 3 stelle, varia a sufficiente con offerta anche di qualche prodotto gluten free. Personale professionale, cordiale, disponibile con i clienti. Buono il rapporto qualità/prezzo considerato che si è in una zona altamente turistica e gettonata.

10

angelo

2 Nov 2025

·

Stayed 2 nights

Questo hotel è ottimo. Personale gentile e professionale. Le stanze sono pulite e dotate di tutti i confort. Colazione abbondante. É situato nella passeggiata di Viareggio. Consiglio vivamente questo hotel.

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AI-generated summary based on recent guest reviews

Rooms

Room experiences vary: some offer sea views, decent beds and, at times, good space or quiet. Others feel small or dated, with thin walls, street noise, minor maintenance issues, and patchy in-room Wi-Fi.

Related guest reviews

8

Daniel

6 Nov 2023

·

Stayed 2 nights

Right on the beach promenade, although shops, restaurants and beach clubs block view of the sea in most of the town. Matteo at reception was great and gave me good restaurant recommendations. The single room is quite small. Bed was comfortable and water pressure fine.

8

Britta

12 Aug 2025

·

Stayed 5 nights

Perfect location. 100 m to the beach. Friendly staff. Quiet. Good beds. Wifi good. Hard to find a parkingspace.

8

Benjamin

16 Aug 2022

·

Stayed 3 nights

Idéalement situé. Jolis espaces communs, personnel très agréable et à l'écoute, excellent petit déjeuner avec beaucoup de choix. La chambre est propre et confortable. Seul bémol: évitez les 2 chambres du rez-de-chaussée (11 et 12) d'une part, le wifi n'y passe pas et, d'autre part, les fenêtres sont nez à nez avec la cour intérieure du petit déjeuner (donc fenêtres et stores fermés si vous ne voulez pas être gênés par le bruit et vu de tous) ainsi que la ou les chambres du 4ème étage (on m'en a montré une pour un éventuel échange) qui, pour le coup, n'ont pas de fenêtre !! (seulement un velux sur le plafond mansardé... 😔 )

8

Mattia

5 Sept 2022

·

Stayed 1 night

Ottima servizio e personale davvero gentile, l’unico problema è che l’insonorizzazione delle camere è inesistente.

10

Virginie

11 May 2025

·

Stayed 2 nights

très bel hôtel, jolie chambre, confortable, vue sur mer très appréciable (mais bruit de la rue jusqu'à tard le soir), look de la salle d'eau décevante et légèrement vétuste comparée au reste, buffet pt déj très bien, hôtel à 15-20 min à pieds de la gare, proche de la plage et plusieurs restaurants à quelques minutes à pieds

8

George

7 May 2025

·

Stayed 2 nights

Two night stay so thst we could visit Pisa and Lucca. Room was next to lift shaft, so quite noisy. Shower was positioned in the middle of the bath (probably because the plumbing could not be accommodated at the end of the bath due to the lift shaft) which meant water went everywhere. Walls are thin, so you can hear whats going on next door, and down stairs. The location is good for getting around the area, and the staff are friendly and helpful.

6

Elaine

10 Mar 2025

·

Stayed 2 nights

The good: Very nice staff, nice lobby and breakfast area, great location, clean. The bad: TINY room, faded, patchy carpeting that we would not walk barefoot on, very disappointing.

10

Briana

3 Oct 2024

·

Stayed 4 nights

Perfect location! The room was a good size and nice views! The breakfast was very good. I would definitely stay here again next time I’m in Viareggio!

8

Paul

25 Sept 2022

·

Stayed 2 nights

The hotel is right on the main promenade so a great location. The beach is just across the road, as are the shops and restaurants. The hotel decor feels quite dated and would benefit from being refreshed. One complaint I would have is noise. My room faced the beach and main road, even with the windows shut, it was difficult to sleep at night. Also, whenever a room door was closed in the hotel at night, you could hear the door banging all over the hotel.

10

Miss

16 Aug 2022

·

Stayed 4 nights

Hotel in very good location. Just cross the road and you are on the beach. Only big minus is wifi. I had problem with connection in my room. In general areas no problem. Overall hotel is great,staff friendly and helpfull, breakfast delicious.

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AI-generated summary based on recent guest reviews

Service

Service is consistently friendly, helpful and professional, with reception often singled out. Many guests say they would return.

Related guest reviews

10

carlotta

16 Feb 2025

·

Stayed 2 nights

Hotel bellissimo, sembra di essere in una bomboniera, i colori bianco e azzurto ricordano il mare. Staff molto gentile e cordiale,colazione abbondante con ottime torte fatte in casa. Pulizia e profumo di biono ovunque. Posizione ottima,di fronte al lungomare

8

Daniel

6 Nov 2023

·

Stayed 2 nights

Right on the beach promenade, although shops, restaurants and beach clubs block view of the sea in most of the town. Matteo at reception was great and gave me good restaurant recommendations. The single room is quite small. Bed was comfortable and water pressure fine.

8

George

7 May 2025

·

Stayed 2 nights

Two night stay so thst we could visit Pisa and Lucca. Room was next to lift shaft, so quite noisy. Shower was positioned in the middle of the bath (probably because the plumbing could not be accommodated at the end of the bath due to the lift shaft) which meant water went everywhere. Walls are thin, so you can hear whats going on next door, and down stairs. The location is good for getting around the area, and the staff are friendly and helpful.

8

Desi

11 Sept 2023

·

Stayed 2 nights

Ottimo hotel Servizio e cortesia perfetti

10

Catarina

30 Jul 2025

·

Stayed 2 nights

Mycket trevlig och välkomnande personal. Bra frukost Fantastisk utsikt mot havet från mitt rum.

10

Jock

3 Nov 2025

·

Stayed 2 nights

Excellent staff, beautiful clean rooms 💯👍✅

8

GIOVANNI

16 Aug 2025

·

Stayed 15 nights

La gentilezza del personale

10

Sheryl

15 Sept 2023

·

Stayed 10 nights

Perfectly located directly across from the Passaggiata and the beach. Abundant and delicious breakfast. The staff is friendly and helpful. I would definitely stay here again.

10

angelo

2 Nov 2025

·

Stayed 2 nights

Questo hotel è ottimo. Personale gentile e professionale. Le stanze sono pulite e dotate di tutti i confort. Colazione abbondante. É situato nella passeggiata di Viareggio. Consiglio vivamente questo hotel.

10

Simon

17 Feb 2025

·

Stayed 1 night

Went along for the annual Carnivale. Hotel was located right on the edge of the route so you could walk out and watch the parade. Staff were great. Able to assist with every request even my desperate need for a strong coffee the night after the festival. Only 10 minutes walk from the train station and two minutes to the beach. Continental breakfast was also delicious and a lot to choose from.

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AI-generated summary based on recent guest reviews

Location

Prime spot on the seafront promenade, close to the beach, restaurants and a 10-20 minute walk from the station; convenient for Carnival. Some street-facing rooms experience late-night noise, and parking nearby can be challenging.

Related guest reviews

10

carlotta

16 Feb 2025

·

Stayed 2 nights

Hotel bellissimo, sembra di essere in una bomboniera, i colori bianco e azzurto ricordano il mare. Staff molto gentile e cordiale,colazione abbondante con ottime torte fatte in casa. Pulizia e profumo di biono ovunque. Posizione ottima,di fronte al lungomare

8

Britta

12 Aug 2025

·

Stayed 5 nights

Perfect location. 100 m to the beach. Friendly staff. Quiet. Good beds. Wifi good. Hard to find a parkingspace.

10

Virginie

11 May 2025

·

Stayed 2 nights

très bel hôtel, jolie chambre, confortable, vue sur mer très appréciable (mais bruit de la rue jusqu'à tard le soir), look de la salle d'eau décevante et légèrement vétuste comparée au reste, buffet pt déj très bien, hôtel à 15-20 min à pieds de la gare, proche de la plage et plusieurs restaurants à quelques minutes à pieds

8

A. Sumru

6 Sept 2024

·

Stayed 2 nights

The hotel is centrally located on the main street only one block from the seashore. It is almost within walking distance from the station. The room was clean, the personelle is very helpful. The breakfast could include more choice in cheese kinds- it was too much sweet- oriented.

10

SUSAN

4 Mar 2025

·

Stayed 5 nights

Everything about this hotel was fabulous. Great location, wonderful breakfasts, and very kind and efficient staff.

10

Briana

3 Oct 2024

·

Stayed 4 nights

Perfect location! The room was a good size and nice views! The breakfast was very good. I would definitely stay here again next time I’m in Viareggio!

6

Giuseppe

14 Oct 2025

·

Stayed 1 night

Hotel ubicato in centro, sul lungomare, facile da raggiungere. Parcheggi esterni, di giorno solo a pagamento. Camere pulite, non moderne, un pò datate. Confort sufficiente per un soggiorno breve nonostante qualche imprevisto come la tapparella elettrica che non funzionava e rimaneva chiusa senza la possibilità di ammirare il panorama esterno. Bagno piccolo, pulito e funzionale. Colazione in linea con le aspettative di un 3 stelle, varia a sufficiente con offerta anche di qualche prodotto gluten free. Personale professionale, cordiale, disponibile con i clienti. Buono il rapporto qualità/prezzo considerato che si è in una zona altamente turistica e gettonata.

8

Paul

25 Sept 2022

·

Stayed 2 nights

The hotel is right on the main promenade so a great location. The beach is just across the road, as are the shops and restaurants. The hotel decor feels quite dated and would benefit from being refreshed. One complaint I would have is noise. My room faced the beach and main road, even with the windows shut, it was difficult to sleep at night. Also, whenever a room door was closed in the hotel at night, you could hear the door banging all over the hotel.

10

angelo

2 Nov 2025

·

Stayed 2 nights

Questo hotel è ottimo. Personale gentile e professionale. Le stanze sono pulite e dotate di tutti i confort. Colazione abbondante. É situato nella passeggiata di Viareggio. Consiglio vivamente questo hotel.

10

Simon

17 Feb 2025

·

Stayed 1 night

Went along for the annual Carnivale. Hotel was located right on the edge of the route so you could walk out and watch the parade. Staff were great. Able to assist with every request even my desperate need for a strong coffee the night after the festival. Only 10 minutes walk from the train station and two minutes to the beach. Continental breakfast was also delicious and a lot to choose from.

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Dining

Breakfast is widely praised as abundant, tasty and varied, with some gluten-free options. A few guests found it sweet-leaning or said the breakfast area can feel small.

Related guest reviews

10

carlotta

16 Feb 2025

·

Stayed 2 nights

Hotel bellissimo, sembra di essere in una bomboniera, i colori bianco e azzurto ricordano il mare. Staff molto gentile e cordiale,colazione abbondante con ottime torte fatte in casa. Pulizia e profumo di biono ovunque. Posizione ottima,di fronte al lungomare

10

Fiorenza

27 Aug 2023

·

Stayed 1 night

Location perfetta , hotel ben curato nei dettagli , pulitissimo e.personale estremamente cordiale . Ottima.colazione

10

Virginie

11 May 2025

·

Stayed 2 nights

très bel hôtel, jolie chambre, confortable, vue sur mer très appréciable (mais bruit de la rue jusqu'à tard le soir), look de la salle d'eau décevante et légèrement vétuste comparée au reste, buffet pt déj très bien, hôtel à 15-20 min à pieds de la gare, proche de la plage et plusieurs restaurants à quelques minutes à pieds

8

A. Sumru

6 Sept 2024

·

Stayed 2 nights

The hotel is centrally located on the main street only one block from the seashore. It is almost within walking distance from the station. The room was clean, the personelle is very helpful. The breakfast could include more choice in cheese kinds- it was too much sweet- oriented.

10

Jock

1 Nov 2025

·

Stayed 2 nights

Clean rooms, excellent facilities and very good breakfast food.

10

SUSAN

4 Mar 2025

·

Stayed 5 nights

Everything about this hotel was fabulous. Great location, wonderful breakfasts, and very kind and efficient staff.

6

Giuseppe

14 Oct 2025

·

Stayed 1 night

Hotel ubicato in centro, sul lungomare, facile da raggiungere. Parcheggi esterni, di giorno solo a pagamento. Camere pulite, non moderne, un pò datate. Confort sufficiente per un soggiorno breve nonostante qualche imprevisto come la tapparella elettrica che non funzionava e rimaneva chiusa senza la possibilità di ammirare il panorama esterno. Bagno piccolo, pulito e funzionale. Colazione in linea con le aspettative di un 3 stelle, varia a sufficiente con offerta anche di qualche prodotto gluten free. Personale professionale, cordiale, disponibile con i clienti. Buono il rapporto qualità/prezzo considerato che si è in una zona altamente turistica e gettonata.

10

Sheryl

15 Sept 2023

·

Stayed 10 nights

Perfectly located directly across from the Passaggiata and the beach. Abundant and delicious breakfast. The staff is friendly and helpful. I would definitely stay here again.

10

angelo

2 Nov 2025

·

Stayed 2 nights

Questo hotel è ottimo. Personale gentile e professionale. Le stanze sono pulite e dotate di tutti i confort. Colazione abbondante. É situato nella passeggiata di Viareggio. Consiglio vivamente questo hotel.

10

Maria antonietta

2 Jun 2025

·

Stayed 1 night

Perfetta accoglienza!! colazione varia con tantissima scelta!! Salata, dolce e senza glutine, ci torneremo certanente

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Hotel London

Prices for Hotel London

Monthly average prices

About this property

Location

Room options

Standard Single Room

Economy Single Room, Ground Floor

Standard Triple Room

Single Room, Sea View

Economy Double Or Twin Room, Ground Floor

Standard Double Or Twin Room

Classic Twin Room

Family Room

Deluxe Double Or Twin Room

Double Or Twin Room, Sea View

Triple Room, Sea View

Guest reviews of Hotel London

Who stays here?

What guests think

Property policies

Check-in instructions

Good to know

Optional extras

FAQs about Hotel London

Prices for upcoming dates

Su	Mo	Tu	We	Th	Fr	Sa
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21 $138	22 $132	23 $139	24 $134
25 $140	26 $139	27 $139	28 $208	29 $208	30 $199	31 $199