Avg. for September
Avg. for September
Nightly prices at Best Western The George Hotel, Swaffham average $72 in December, the cheapest month, and $108 in October, the most expensive, based on the last 12 months.
| Month | Average price |
|---|---|
| January | $72 |
| February | $78 |
| March | $89 |
| April | $88 |
| May | $91 |
| June | $92 |
| July | $96 |
| August | $100 |
| September | $94 |
| October | $108 |
| November | $82 |
| December | $72 |
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Sep · $94
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Most expensive: October (~$108)
Cheapest: December (~$72)
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and wedding services.
Business amenities
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. This hotel has 3 meeting rooms available for events. Free self parking is available onsite.
Enjoy a meal at the restaurant, or stay in and take advantage of the hotel's room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. English breakfasts are available daily from 7:30 AM to 9 AM for a fee.
Stay in one of 28 guestrooms featuring flat-screen televisions. Complimentary wireless internet access is available to keep you connected. Bathrooms feature bathtubs or showers, complimentary toiletries, and hair dryers. Conveniences include phones, as well as desks and electric kettles.
A stay at Best Western George Hotel places you in the heart of Swaffham, steps from Church of St Peter and St Paul and Market Square. This hotel is 14.9 mi (24 km) from Norfolk Coast and 0.2 mi (0.3 km) from Swaffham Museum.
What's nearby
Church of St Peter and St Paul(0.1 miles)
Market Square(0.2 miles)
Swaffham Museum(0.2 miles)
The Green Britain Centre(0.6 miles)
Swaffham Leisure Centre(0.8 miles)
Swaffham Golf Club(1.9 miles)
Castle Acre Priory(4.2 miles)
Gooderstone Water Gardens(6.3 miles)
Oxburgh Hall(7.2 miles)
Gooderstone Water Gardens & Nature Trails(8.7 miles)
Richmond Park Golf Club(8.8 miles)
St. Martin's Church(8.9 miles)
Watton Clock Tower(9.5 miles)
Wayland Wood(10.5 miles)
Lynford's Stag and Arboretum(10.9 miles)
Norwich (NWI-Norwich Intl.)(29.3 miles)
Stansted Airport (STN)(72 miles)
Parking
Restaurant
Non-Smoking Rooms
Room Service
Housekeeping
Banquet Facilities
Church of St Peter and St Paul (0.1 miles)
Market Square (0.2 miles)
Swaffham Museum (0.2 miles)
The Green Britain Centre (0.6 miles)
Swaffham Leisure Centre (0.8 miles)
Swaffham Golf Club (1.9 miles)
Based on 551 verified reviews
Business
20%
Couple
42%
Family
16%
Group
17%
Solo
3%
AI-generated summary based on recent guest reviews
Reviews of Best Western The George Hotel, Swaffham describe a centrally located, characterful older property with generally friendly staff, good on-site dining, and convenient parking, but dated rooms and maintenance oversights, occasional noise, and inconsistent breakfast or shower experiences.
Read moreWas this helpful?
Reviews of Best Western The George Hotel, Swaffham describe a centrally located, characterful older property with generally friendly staff, good on-site dining, and convenient parking, but dated rooms and maintenance oversights, occasional noise, and inconsistent breakfast or shower experiences.
Cleanliness is mixed, with some rooms very clean and others reporting mould, stained linens, and tired bathrooms. The historic building brings charm and some spacious rooms, but also hot rooms in warm weather and limited accessibility. Expect a simple stay if you don’t mind age-related quirks.
Was this helpful?
AI-generated summary based on recent guest reviews
On-site parking is convenient and plentiful, and many guests enjoy the bar and restaurant. Secure bicycle storage was provided when needed.
Joe
Aug 25, 2025
·
Stayed 2 nights
Cathie
Aug 16, 2025
·
Stayed 1 night
Kay
May 16, 2024
·
Stayed 1 night
Robert
Sep 27, 2023
·
Stayed 2 nights
Susan
Jul 5, 2025
·
Stayed 3 nights
Jane
Nov 5, 2024
·
Stayed 1 night
ELIZABETH
Jun 23, 2023
·
Stayed 1 night
Maxine
May 6, 2024
·
Stayed 1 night
JULIE
Aug 29, 2023
·
Stayed 1 night
Audrey
Sep 22, 2024
·
Stayed 2 nights
Was this helpful?
AI-generated summary based on recent guest reviews
Cleanliness is mixed: several guests found rooms very clean, but others reported mouldy bathrooms, stained linens, and general wear.
Mrs sarah
Aug 26, 2023
·
Stayed 1 night
Joe
Aug 25, 2025
·
Stayed 2 nights
Dave
Aug 14, 2024
·
Stayed 1 night
David
Jul 18, 2025
·
Stayed 1 night
Rebecca
Jun 30, 2024
·
Stayed 1 night
Julie
Aug 24, 2025
·
Stayed 1 night
SARAH
Oct 6, 2025
·
Stayed 1 night
Nicholas
May 3, 2024
·
Stayed 1 night
Dan
Mar 10, 2025
·
Stayed 3 nights
Audrey
Sep 22, 2024
·
Stayed 2 nights
Was this helpful?
AI-generated summary based on recent guest reviews
Rooms are dated and vary widely; some are spacious with comfortable beds, while others feel small or noisy, get too warm in hot weather, and have weak or unreliable showers.
Tim
Aug 5, 2024
·
Stayed 2 nights
Steven
Sep 2, 2025
·
Stayed 1 night
Michael
Jul 3, 2024
·
Stayed 1 night
Paul
Jun 4, 2025
·
Stayed 2 nights
Darren
May 13, 2025
·
Stayed 2 nights
Peter
Jul 29, 2025
·
Stayed 1 night
Lorraine
Dec 1, 2025
·
Stayed 1 night
Sandra A
Jul 6, 2025
·
Stayed 1 night
John
Sep 5, 2025
·
Stayed 2 nights
Andrea
Aug 23, 2025
·
Stayed 1 night
Was this helpful?
AI-generated summary based on recent guest reviews
Staff are generally friendly, helpful, and responsive, though a few guests experienced rudeness or slow service, especially around the bar and breakfast.
Joe
Aug 25, 2025
·
Stayed 2 nights
Chris
Sep 24, 2024
·
Stayed 1 night
Anthony
Aug 16, 2025
·
Stayed 1 night
Sandra
Oct 27, 2024
·
Stayed 2 nights
Robert
Sep 27, 2023
·
Stayed 2 nights
Berte
May 25, 2025
·
Stayed 1 night
Rebecca
Jun 30, 2024
·
Stayed 1 night
jonathan
Jul 2, 2025
·
Stayed 4 nights
Carol Jane
Sep 28, 2025
·
Stayed 1 night
Anthony
Apr 14, 2024
·
Stayed 3 nights
Was this helpful?
AI-generated summary based on recent guest reviews
Central Swaffham location that’s convenient for town, Peddars Way, and Sandringham, with some rooms remaining quiet despite the setting.
Jonathan
Sep 17, 2024
·
Stayed 2 nights
Joe
Aug 25, 2025
·
Stayed 2 nights
martin
Aug 3, 2025
·
Stayed 2 nights
Sandra
Nov 29, 2024
·
Stayed 1 night
Robert
Sep 27, 2023
·
Stayed 2 nights
Lorraine
Dec 1, 2025
·
Stayed 1 night
JULIE
Aug 29, 2023
·
Stayed 1 night
Penny
May 14, 2023
·
Stayed 3 nights
Robert
Aug 18, 2024
·
Stayed 1 night
Audrey
Sep 22, 2024
·
Stayed 2 nights
Was this helpful?
AI-generated summary based on recent guest reviews
Dinner is often praised and breakfast frequently rated good with plenty of choice, but quality and service at breakfast can be inconsistent, with occasional delays and lacklustre items.
Joe
Aug 25, 2025
·
Stayed 2 nights
Sandra
Oct 27, 2024
·
Stayed 2 nights
Ivan
Mar 2, 2025
·
Stayed 1 night
Kay
May 16, 2024
·
Stayed 1 night
Christine
Jul 30, 2023
·
Stayed 3 nights
Lorraine
Dec 1, 2025
·
Stayed 1 night
Rebecca
Jun 30, 2024
·
Stayed 1 night
Margaret
Jul 13, 2025
·
Stayed 3 nights
Anthony
Jul 27, 2025
·
Stayed 3 nights
Andrea
Aug 23, 2025
·
Stayed 1 night
Was this helpful?
AI-generated summary based on recent guest reviews
Rebecca
Jul 26, 2026
·
Stayed 1 night
Denise
Jul 21, 2026
·
Stayed 2 nights
Charles
Jun 24, 2026
·
Stayed 1 night
Martin
Jun 10, 2026
·
Stayed 3 nights
Andy
May 29, 2026
·
Stayed 2 nights
Free self-parking is available on-site. Limited parking is provided.
English breakfasts are available daily from 7:30 AM to 9 AM for a fee of approximately GBP 11.95 per person.
Pets are allowed in specific rooms only, with a fee of GBP 10 per pet, per night. Service animals are exempt from fees.
Check-in is from 2:00 PM, and check-out is until 11:00 AM. Early or late check-in/check-out may be available upon request, but additional charges may apply.
The property features step-free entrances and wheelchair-accessible facilities in public areas and rooms. Specific details on bathroom accessibility are not provided.
The hotel is located in the heart of Swaffham, just steps from Church of St Peter and St Paul and Market Square. It is 0.2 miles from Swaffham Museum and 0.7 miles from The Green Britain Centre.
Children are allowed at the property. The minimum age for children to stay for free is not specified.
The property offers rollaway beds for a fee of GBP 15.00 per night, but advance request or confirmation is required. Specific information about cribs is not provided.
Instant AI responses are based on hotel information
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Su | Mo | Tu | We | Th | Fr | Sa |
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Cheaper
Pricier
Average nightly price across deals, with taxes & fees.
Prices in USD for 2 guests, updated daily.
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
Parking
Restaurant
Non-Smoking Rooms
Room Service
Housekeeping
Banquet Facilities
Housekeeping
Banquet Facilities
Luggage Storage
Designated Smoking Area
24-Hour Front Desk
Golf Course (nearby)
Outdoor Furniture
Terrace
Free Wi-Fi
Room Service
Restaurant
Non-Smoking Rooms
Packed Lunches
Breakfast in the Room
Family Room
Parking
Parking (Limited)
Parking Onsite