Sercotel Ayala
$135
/ night
Avg. for November
Prices for Sercotel Ayala
Select dates to see prices and availability
$135
/ night
Avg. for November
Monthly average prices
Nightly prices at Sercotel Ayala average $88 in January, the cheapest month, and $234 in May, the most expensive, based on the last 12 months.
| Month | Average price |
|---|---|
| January | $88 |
| February | $97 |
| March | $119 |
| April | $138 |
| May | $234 |
| June | $176 |
| July | $170 |
| August | $216 |
| September | $202 |
| October | $177 |
| November | $135 |
| December | $101 |
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Nov · $135
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Most expensive: May (~$234)
Cheapest: January (~$88)
About this property
Make use of convenient amenities such as complimentary wireless internet access, a fireplace in the lobby, and tour/ticket assistance. This hotel also features a reception hall and a vending machine.
Amenities
Make use of convenient amenities such as complimentary wireless internet access, a fireplace in the lobby, and tour/ticket assistance. This hotel also features a reception hall and a vending machine.
Business amenities
Featured amenities include express check-out, a 24-hour front desk, and multilingual staff.
Dining
Buffet breakfasts are served on weekdays from 7:00 AM to 10:30 AM and on weekends from 7:30 AM to 11:00 AM for a fee.
Rooms
Make yourself at home in one of the 61 individually decorated guestrooms, featuring minibars and flat-screen televisions. Complimentary wireless internet access keeps you connected, and digital programming is available for your entertainment. Private bathrooms with bathtubs or showers feature bidets and hair dryers. Conveniences include phones, as well as safes and desks.
Location
With a stay at Sercotel Ayala Bilbao, you'll be centrally located in Bilbao, a 3-minute drive from Guggenheim Museum Bilbao and 6 minutes from San Mames Stadium. This hotel is 12.4 mi (20 km) from Port of Bilbao and 0.1 mi (0.1 km) from Ensanche.
What's nearby
Ensanche(0.1 miles)
Church of the Sacred Heart(0.1 miles)
Gran Casino Bilbao(0.1 miles)
Palacio de la Diputación Foral de Vizcaya(0.3 miles)
Parroquia de San Vicente Martir de Abando(0.3 miles)
Galeria Venus(0.3 miles)
Church of San Francisco de Asis(0.4 miles)
Arriaga Theater(0.4 miles)
Bay of Biscay(0.4 miles)
Plaza Moyua(0.4 miles)
San Nicolas Church(0.4 miles)
Plaza Zabálburu(0.4 miles)
Bilbao City Hall(0.4 miles)
Galeria Bay Salt(0.4 miles)
Plaza Nueva(0.4 miles)
Bilbao Airport (BIO)(8.6 miles)
Vitoria (VIT)(37.6 miles)
Parking
Non-Smoking Rooms
Tour Desk
Dry Cleaning
Housekeeping
Banquet Facilities
Location
Canciller Ayala, 3, Bilbao, Bilboaldea, Basque Country, Spain
Ensanche (0.1 miles)
Church of the Sacred Heart (0.1 miles)
Gran Casino Bilbao (0.1 miles)
Palacio de la Diputación Foral de Vizcaya (0.3 miles)
Parroquia de San Vicente Martir de Abando (0.3 miles)
Galeria Venus (0.3 miles)
Guest reviews of Sercotel Ayala
8.9
Fabulous
Based on 1,315 verified reviews
What guests think
AI-generated summary based on recent guest reviews
Across many reviews, Sercotel Ayala is praised for its central location near Abando station and sights, modern comfortable rooms, and friendly staff, with guests repeatedly highlighting cleanliness and good value for a straightforward city stay.
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What guests think
Across many reviews, Sercotel Ayala is praised for its central location near Abando station and sights, modern comfortable rooms, and friendly staff, with guests repeatedly highlighting cleanliness and good value for a straightforward city stay.
Rooms are modern and generally quiet, though sizes vary and a few note dark outlooks or street noise in some units. Breakfast is widely considered good with a decent selection, but the small breakfast room can feel crowded and a few mention inconsistent quality or service. Facilities are limited for a 4 star: no on site gym or bar, a compact lobby, and off site parking nearby with discounts. Overall, expect a clean, central base with friendly service and simple comforts.
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AI-generated summary based on recent guest reviews
Facilities
Facilities are limited for a 4 star: no on site gym or bar and no on site parking, with nearby garages offering hotel discounts. A lobby coffee machine is available, though some noted it is not switched on early.
Related guest reviews
10
Christophe
Aug 5, 2025
·
Stayed 3 nights
Hôtel très bien placé, centre ville. Très proche vieille ville et commerces. Personnel très agréable et de bons conseils. Grande chambre. Petit déjeuner buffet très copieux. Parking Indigo disponible à 49€ pour 3 nuits.
Hôtel très bien placé, centre ville. Très proche vieille ville et commerces. Personnel très agréable et de bons conseils. Grande chambre. Petit déjeuner buffet très copieux. Parking Indigo disponible à 49€ pour 3 nuits.
8
Didier
Jan 26, 2024
·
Stayed 1 night
Très bon hôtel proche du centre. Buffet de PdJ bien le parking payant est à 5 minutes de l’hôtel à pied, un discount de 10% est offert mais la nuit est à 19€
Très bon hôtel proche du centre. Buffet de PdJ bien le parking payant est à 5 minutes de l’hôtel à pied, un discount de 10% est offert mais la nuit est à 19€
8
Dafna
Oct 4, 2025
·
Stayed 4 nights
The room was comfortable and clean and the staff is very kind and helpful. The hotel is in an excellent location, at a walking distance from many attractions. However, the hotel is not a typical 4 stars hotel. Many facilities as a bar, specious lobby or fitness room are missing. Overall we enjoyed our stay.
The room was comfortable and clean and the staff is very kind and helpful. The hotel is in an excellent location, at a walking distance from many attractions. However, the hotel is not a typical 4 stars hotel. Many facilities as a bar, specious lobby or fitness room are missing. Overall we enjoyed our stay.
10
Andrew
Jun 22, 2024
·
Stayed 3 nights
Nice, modern hotel in the city centre (but on a quiet street). Friendly staff and quick check in. Had a suite for three people - it was large and offered a central TV wall to offer a degree of privacy for the comfortable sofa bed. Quite minimalistic (all white) but this gave a clean fresh feel. Breakfast was reasonable - also free coffee in reception throughout day. Easy walking to all main sights in Bilbao and in the heart of the shops.
Nice, modern hotel in the city centre (but on a quiet street). Friendly staff and quick check in. Had a suite for three people - it was large and offered a central TV wall to offer a degree of privacy for the comfortable sofa bed. Quite minimalistic (all white) but this gave a clean fresh feel. Breakfast was reasonable - also free coffee in reception throughout day. Easy walking to all main sights in Bilbao and in the heart of the shops.
8
Paul
Sep 27, 2024
·
Stayed 4 nights
This is a good business hotel. No real amenities, gym/bar etc but perfect location and really quiet and clean rooms. Would choose this hotel again if I travelled to Bilbao
This is a good business hotel. No real amenities, gym/bar etc but perfect location and really quiet and clean rooms. Would choose this hotel again if I travelled to Bilbao
4
Sandra
May 28, 2024
·
Stayed 2 nights
Didn’t care much for this hotel during my 2 night stay. The window in my room faced a metal wall. It was very dark in the space, even during a sunny day with every light in the room turned on. The amenities listed an electric kettle. Mine did not have one and when I called to request it, the front desk said they didn’t have any left. There was a coffee machine in the lobby, but it wasn’t plugged in until 10:30AM. Seems a bit late for coffee. The room was miniature. There wasn’t enough space around the bed to roll out a travel sized yoga mat. There was a lot of noise from the hallway that woke me up on several occasions. Not a terrible hotel. It was renovated and clean and the Wi-Fi and air conditioning worked. The location was pretty decent to walk to cafes and about 15-20 minutes from the museums. Just wasn’t my cup of tea, and I couldn’t drink my cup of tea.
Didn’t care much for this hotel during my 2 night stay. The window in my room faced a metal wall. It was very dark in the space, even during a sunny day with every light in the room turned on. The amenities listed an electric kettle. Mine did not have one and when I called to request it, the front desk said they didn’t have any left. There was a coffee machine in the lobby, but it wasn’t plugged in until 10:30AM. Seems a bit late for coffee. The room was miniature. There wasn’t enough space around the bed to roll out a travel sized yoga mat. There was a lot of noise from the hallway that woke me up on several occasions. Not a terrible hotel. It was renovated and clean and the Wi-Fi and air conditioning worked. The location was pretty decent to walk to cafes and about 15-20 minutes from the museums. Just wasn’t my cup of tea, and I couldn’t drink my cup of tea.
6
Astrid
Jul 11, 2024
·
Stayed 1 night
Soulless hotel with no onsite parking
Soulless hotel with no onsite parking
8
Thomas
Aug 7, 2025
·
Stayed 2 nights
Ein gutes Hotel in guter Lage. Personal sehr freundlich und hilfsbereit. Keine eigene Garage aber es gibt ein 10% Gutschein für ein Parkhaus in der Nähe. Für einen Besuch in der Stadt absolut empfehlenswert
Ein gutes Hotel in guter Lage. Personal sehr freundlich und hilfsbereit. Keine eigene Garage aber es gibt ein 10% Gutschein für ein Parkhaus in der Nähe. Für einen Besuch in der Stadt absolut empfehlenswert
10
Bianca
Sep 3, 2024
·
Stayed 2 nights
Goed hotel in centrum van Bilbao,parkeren in een parkeergarage in de buurt. Bij receptie krijg je kortingskaart.Kleine ontbijtzaal in kelder maar lekker ontbijt. Alles op loopafstand. Propere kamer,klein bed 140 cm douchen in bad,koelkastje.
Goed hotel in centrum van Bilbao,parkeren in een parkeergarage in de buurt. Bij receptie krijg je kortingskaart.Kleine ontbijtzaal in kelder maar lekker ontbijt. Alles op loopafstand. Propere kamer,klein bed 140 cm douchen in bad,koelkastje.
8
Erine
Sep 29, 2023
·
Stayed 1 night
Great hotel, close to everything. Regrettably the terrace was closed when we stayed so we couldn’t enjoy! Wish we were told in advance.
Great hotel, close to everything. Regrettably the terrace was closed when we stayed so we couldn’t enjoy! Wish we were told in advance.
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AI-generated summary based on recent guest reviews
Cleanliness
Cleanliness is consistently praised across rooms and bathrooms. A few guests reported issues such as dust or odors in specific rooms.
Related guest reviews
8
Niamh
Oct 5, 2025
·
Stayed 2 nights
The hotel was centrally located near the main shopping district and in walking distance of the main attractions of the city. Our room was modern and clean.
The hotel was centrally located near the main shopping district and in walking distance of the main attractions of the city. Our room was modern and clean.
10
Colin
Jun 27, 2024
·
Stayed 1 night
Very clean spacious room. Very comfortable. The location was perfect for exploring both the old and new parts of Bilbao. Customer service at reception was excellent.
Very clean spacious room. Very comfortable. The location was perfect for exploring both the old and new parts of Bilbao. Customer service at reception was excellent.
8
Matthew
Sep 23, 2025
·
Stayed 3 nights
Well located hotel. Walkable to main areas. Nice and clean room.
Well located hotel. Walkable to main areas. Nice and clean room.
4
Tereza
Mar 8, 2023
·
Stayed 2 nights
The location was excellent to visit both the museum and the old town. The hotel is more for business visitors who don't really care where they stay. The room while was clean it was smelling like mold and we had to keep the window open. The low rating is for the breakfast which was terrible. In a country where the coffee is a tradition the coffee was bad from a machine. All bakery products were stale nothing was fresh. The only things that were edible were the prepackaged yoghurts and the cake, nothing else. You cannot charge this breakfast for 13 EUR. You can have better breakfast somewhere else.
The location was excellent to visit both the museum and the old town. The hotel is more for business visitors who don't really care where they stay. The room while was clean it was smelling like mold and we had to keep the window open. The low rating is for the breakfast which was terrible. In a country where the coffee is a tradition the coffee was bad from a machine. All bakery products were stale nothing was fresh. The only things that were edible were the prepackaged yoghurts and the cake, nothing else. You cannot charge this breakfast for 13 EUR. You can have better breakfast somewhere else.
8
Raul
Feb 20, 2024
·
Stayed 3 nights
Don’t know if we had a bad room or it was coming from outside but it was pretty dusty, the rest of the hotel was actually clean but I have to review my room so yeah But still a good place to be
Don’t know if we had a bad room or it was coming from outside but it was pretty dusty, the rest of the hotel was actually clean but I have to review my room so yeah But still a good place to be
10
Ryszard
Nov 26, 2025
·
Stayed 3 nights
Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.
Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.
6
Dr. David
May 4, 2025
·
Stayed 3 nights
Se entregó tarde la habitación a la llegada, hubo un error en la asignación de la habitación y se nos pidió a las 22h nos cambiarnos, claro que nosotros no sabíamos del error. La.limoieza deja mucho que desear.
Se entregó tarde la habitación a la llegada, hubo un error en la asignación de la habitación y se nos pidió a las 22h nos cambiarnos, claro que nosotros no sabíamos del error. La.limoieza deja mucho que desear.
10
Nancy
Jul 2, 2025
·
Stayed 2 nights
Nice new hotel, city center. Close to shopping and restaurants. Clean, quiet room with nice bathroom.
Nice new hotel, city center. Close to shopping and restaurants. Clean, quiet room with nice bathroom.
10
ROBERTO
Mar 16, 2025
·
Stayed 1 night
Me sorprendió el hotel. Tiene un precio moderado y todo muy bien El personal muy amable la limpieza excelente ubicación muy buena
Me sorprendió el hotel. Tiene un precio moderado y todo muy bien El personal muy amable la limpieza excelente ubicación muy buena
10
Yvonne
Oct 14, 2025
·
Stayed 1 night
Lovely modern hotel in a good location close to the old town & train station. Good sized rooms, very clean & quiet, spotless bathroom. Very friendly & helpful staff. Would stay again.
Lovely modern hotel in a good location close to the old town & train station. Good sized rooms, very clean & quiet, spotless bathroom. Very friendly & helpful staff. Would stay again.
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AI-generated summary based on recent guest reviews
Rooms
Rooms are modern and comfortable, often quiet, with blackout curtains and effective AC; sizes vary from spacious to small or dark, and a few noted street noise or window issues. In room coffee or kettles are not standard.
Related guest reviews
8
Thore
Oct 20, 2025
·
Stayed 4 nights
Litt harde madrasser, og det er ikke kaffemaskin på rommet. Men super service av de i resepsjonen, bra frokost og et rent, rimelig og veldig sentralt beliggende hotell.
Litt harde madrasser, og det er ikke kaffemaskin på rommet. Men super service av de i resepsjonen, bra frokost og et rent, rimelig og veldig sentralt beliggende hotell.
10
Miss
Oct 12, 2023
·
Stayed 2 nights
Hotel was in an excellent location. Small room and all areas felt quite cramped.
Hotel was in an excellent location. Small room and all areas felt quite cramped.
10
Peter
Jun 17, 2025
·
Stayed 1 night
Second time staying here. Asked for the same room, 606, as it was very quiet last time. 606 ready when we arrived. Receptionist sorted the AC to maximise cooling. Modern, clean, a fridge and a safe. Great location. We will definitely be back!
Second time staying here. Asked for the same room, 606, as it was very quiet last time. 606 ready when we arrived. Receptionist sorted the AC to maximise cooling. Modern, clean, a fridge and a safe. Great location. We will definitely be back!
10
Jane
Aug 21, 2024
·
Stayed 4 nights
Great location both close to the guggenheim and the old town. Very quiet and great blackout curtains for a good sleep.
Great location both close to the guggenheim and the old town. Very quiet and great blackout curtains for a good sleep.
4
Sandra
May 28, 2024
·
Stayed 2 nights
Didn’t care much for this hotel during my 2 night stay. The window in my room faced a metal wall. It was very dark in the space, even during a sunny day with every light in the room turned on. The amenities listed an electric kettle. Mine did not have one and when I called to request it, the front desk said they didn’t have any left. There was a coffee machine in the lobby, but it wasn’t plugged in until 10:30AM. Seems a bit late for coffee. The room was miniature. There wasn’t enough space around the bed to roll out a travel sized yoga mat. There was a lot of noise from the hallway that woke me up on several occasions. Not a terrible hotel. It was renovated and clean and the Wi-Fi and air conditioning worked. The location was pretty decent to walk to cafes and about 15-20 minutes from the museums. Just wasn’t my cup of tea, and I couldn’t drink my cup of tea.
Didn’t care much for this hotel during my 2 night stay. The window in my room faced a metal wall. It was very dark in the space, even during a sunny day with every light in the room turned on. The amenities listed an electric kettle. Mine did not have one and when I called to request it, the front desk said they didn’t have any left. There was a coffee machine in the lobby, but it wasn’t plugged in until 10:30AM. Seems a bit late for coffee. The room was miniature. There wasn’t enough space around the bed to roll out a travel sized yoga mat. There was a lot of noise from the hallway that woke me up on several occasions. Not a terrible hotel. It was renovated and clean and the Wi-Fi and air conditioning worked. The location was pretty decent to walk to cafes and about 15-20 minutes from the museums. Just wasn’t my cup of tea, and I couldn’t drink my cup of tea.
8
Claus
Mar 18, 2024
·
Stayed 2 nights
Room facing courtyard was very quiet, but also very dark. Hotel located perfect for the central experiences of the city. I did not hear noise from train station or the busy streets around despite being so close to it.
Room facing courtyard was very quiet, but also very dark. Hotel located perfect for the central experiences of the city. I did not hear noise from train station or the busy streets around despite being so close to it.
8
Gillian
Jun 15, 2025
·
Stayed 2 nights
Fantastic hotel .very clean and in a good central location. Only issue we had was the window wouldn't shut properly which meant you could hear the traffic at night .we reported the issue which was not fixed but the hotel did move us to another room.would recommended this hotel
Fantastic hotel .very clean and in a good central location. Only issue we had was the window wouldn't shut properly which meant you could hear the traffic at night .we reported the issue which was not fixed but the hotel did move us to another room.would recommended this hotel
10
Ryszard
Nov 26, 2025
·
Stayed 3 nights
Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.
Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.
10
Jørgen Erik
Aug 8, 2024
·
Stayed 1 night
Stort værelse med behagelige senge og stor altan. Dejligt stort badeværelse.
Stort værelse med behagelige senge og stor altan. Dejligt stort badeværelse.
10
Martin
Aug 14, 2025
·
Stayed 3 nights
Sercotel Ayala is in an excellent location being convenient for both the old town and other attractions such as the Guggenheim. Our room was spacious and very quiet despite facing the street. Pleasant staff. We didn’t have the hotel breakfast. Would happily stay again.
Sercotel Ayala is in an excellent location being convenient for both the old town and other attractions such as the Guggenheim. Our room was spacious and very quiet despite facing the street. Pleasant staff. We didn’t have the hotel breakfast. Would happily stay again.
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AI-generated summary based on recent guest reviews
Service
Service is generally friendly, helpful, and efficient, with staff assisting early check ins and room changes. There are isolated complaints about curt interactions or billing problems, including one report of a duplicate charge.
Related guest reviews
8
Per Morten
Jul 1, 2024
·
Stayed 1 night
Very nice, problem is that they have charged be twice for the stay!
Very nice, problem is that they have charged be twice for the stay!
10
Carlos
Oct 30, 2024
·
Stayed 1 night
I am currently traveling around Spain staying at many hotels and the front desk staff was so far the kindest and highly professional.
I am currently traveling around Spain staying at many hotels and the front desk staff was so far the kindest and highly professional.
10
Irene
Jul 14, 2024
·
Stayed 1 night
Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.
Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.
6
Eva
Apr 14, 2024
·
Stayed 1 night
En hotel de 4* no puede tener un recepción por la noche un cartel a 1metro de las instrucciones de entrar en el hotel y menos a la recepcionista de anoche(una señorita rubia)con muy malos modales.Le llamamos 3veces porque no entendiamos las instrucciones y pensábamos que había que entrar por la puerta que hay pasado el hotel a mano derecha y nos contento muy mal que nos estaba abriendo la puerta,claro la principal que hasta que no te pones delante no se abre.Mal las instrucciones y peor la recepcionista.Por lo demás el hotel bien.
En hotel de 4* no puede tener un recepción por la noche un cartel a 1metro de las instrucciones de entrar en el hotel y menos a la recepcionista de anoche(una señorita rubia)con muy malos modales.Le llamamos 3veces porque no entendiamos las instrucciones y pensábamos que había que entrar por la puerta que hay pasado el hotel a mano derecha y nos contento muy mal que nos estaba abriendo la puerta,claro la principal que hasta que no te pones delante no se abre.Mal las instrucciones y peor la recepcionista.Por lo demás el hotel bien.
6
David
Oct 1, 2023
·
Stayed 4 nights
The hotel is very clean. The breakfast average to low, counting it is in Basque Country. I absolutely did not like front desk person. Not helpful, very formal, not warm at all. Did not help with the dining reservation, did not include breakfast price into final bill. We had to do it in the middle of the night.
The hotel is very clean. The breakfast average to low, counting it is in Basque Country. I absolutely did not like front desk person. Not helpful, very formal, not warm at all. Did not help with the dining reservation, did not include breakfast price into final bill. We had to do it in the middle of the night.
10
patricia
Oct 14, 2024
·
Stayed 1 night
We arrived early by bus and the receptionist was able to get us into a room early. Room was small but adequate. The available room was a handicapped room and I can see how it would be adequate for a wheelchair user. Quiet stay
We arrived early by bus and the receptionist was able to get us into a room early. Room was small but adequate. The available room was a handicapped room and I can see how it would be adequate for a wheelchair user. Quiet stay
8
Marco
Oct 21, 2025
·
Stayed 3 nights
Todo bien, lo unico que no me parecio nada bien, es qué me cobraron todas las noches, 7 dias antes de mi llegada a mi TC cuando yo había seleccionado la opción de pagar durante la estanca y en efectivo, cuando externe mi molestia a la chica del mostrador dijo que asi eran las políticas del hotel. No lo creo por qué en la plataforma de expedia no decia eso,simplemente no quisieron reconocer su equivocación.
Todo bien, lo unico que no me parecio nada bien, es qué me cobraron todas las noches, 7 dias antes de mi llegada a mi TC cuando yo había seleccionado la opción de pagar durante la estanca y en efectivo, cuando externe mi molestia a la chica del mostrador dijo que asi eran las políticas del hotel. No lo creo por qué en la plataforma de expedia no decia eso,simplemente no quisieron reconocer su equivocación.
8
Gillian
Jun 15, 2025
·
Stayed 2 nights
Fantastic hotel .very clean and in a good central location. Only issue we had was the window wouldn't shut properly which meant you could hear the traffic at night .we reported the issue which was not fixed but the hotel did move us to another room.would recommended this hotel
Fantastic hotel .very clean and in a good central location. Only issue we had was the window wouldn't shut properly which meant you could hear the traffic at night .we reported the issue which was not fixed but the hotel did move us to another room.would recommended this hotel
10
James
Aug 11, 2025
·
Stayed 1 night
Very helpful friendly staff
Very helpful friendly staff
10
Corey
Jan 15, 2025
·
Stayed 4 nights
This was my first time to Bilbao and Sercotel Ayala is a place I would return to in a heartbeat. Conveniently located, there's plenty to see within a 15 minute walk, and a multi-level shopping center just across the street is ideal to grab whatever you might need. The room was good sized, comfortable, and reasonably priced. Andrea (at the front desk) deserves special recognition for her outstanding efforts, helping with directions and giving very specific/helpful recommendations about the city and all it has to offer. There's plenty to see and do in Bilbao, and this hotel serves as a perfect "base camp" from which to explore!
This was my first time to Bilbao and Sercotel Ayala is a place I would return to in a heartbeat. Conveniently located, there's plenty to see within a 15 minute walk, and a multi-level shopping center just across the street is ideal to grab whatever you might need. The room was good sized, comfortable, and reasonably priced. Andrea (at the front desk) deserves special recognition for her outstanding efforts, helping with directions and giving very specific/helpful recommendations about the city and all it has to offer. There's plenty to see and do in Bilbao, and this hotel serves as a perfect "base camp" from which to explore!
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AI-generated summary based on recent guest reviews
Location
Excellent central location near Abando station, Gran Via, and the Old Town, with easy access to the Guggenheim and public transport. Many guests found it walkable and convenient.
Related guest reviews
10
Irene
Jul 14, 2024
·
Stayed 1 night
Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.
Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.
10
Gurinder
Oct 2, 2025
·
Stayed 4 nights
Great hotel! Location is superb very close to the metro station, shopping centre and most attractions are walkable. Breakfast has a great selection of food & drinks. Staff very friendly and helpful. Would definitely stay here again
Great hotel! Location is superb very close to the metro station, shopping centre and most attractions are walkable. Breakfast has a great selection of food & drinks. Staff very friendly and helpful. Would definitely stay here again
10
Shinobu
Apr 24, 2024
·
Stayed 5 nights
It was very comfortable and very convenient for public transportation. The breakfast was good. All in all, it was a good stay.
It was very comfortable and very convenient for public transportation. The breakfast was good. All in all, it was a good stay.
10
Jeffrey
May 22, 2024
·
Stayed 2 nights
Excellent location. One minute to the Gran Via and 5 to the Old City of Bilbao. Close by restaurants.
Excellent location. One minute to the Gran Via and 5 to the Old City of Bilbao. Close by restaurants.
10
Martin
Aug 14, 2025
·
Stayed 3 nights
Sercotel Ayala is in an excellent location being convenient for both the old town and other attractions such as the Guggenheim. Our room was spacious and very quiet despite facing the street. Pleasant staff. We didn’t have the hotel breakfast. Would happily stay again.
Sercotel Ayala is in an excellent location being convenient for both the old town and other attractions such as the Guggenheim. Our room was spacious and very quiet despite facing the street. Pleasant staff. We didn’t have the hotel breakfast. Would happily stay again.
10
Justin
Feb 13, 2026
·
Stayed 1 night
Clean modern hotel with a great location
Clean modern hotel with a great location
10
Niamh
Sep 23, 2025
·
Stayed 4 nights
Great hotel, very clean. Location is perfect for getting around Bilbao.
Great hotel, very clean. Location is perfect for getting around Bilbao.
10
Johannes
Apr 15, 2025
·
Stayed 1 night
Fine place to stay near train station and in the heart of the city.
Fine place to stay near train station and in the heart of the city.
10
Hannerieke
Jul 19, 2024
·
Stayed 5 nights
Very good hotel, modern and spacious and in walking distance of all shops
Very good hotel, modern and spacious and in walking distance of all shops
10
Mark A.
Oct 26, 2025
·
Stayed 7 nights
The hotel was in an excellent location for exploring the city either by foot or public transportation. The room was comfortable and met our needs.
The hotel was in an excellent location for exploring the city either by foot or public transportation. The room was comfortable and met our needs.
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AI-generated summary based on recent guest reviews
Dining
Breakfast is commonly rated good with a decent selection and value when prepaid, though the small dining room can feel crowded with timed slots. Some guests mentioned inconsistent quality or service.
Related guest reviews
10
Robert
Oct 13, 2025
·
Stayed 1 night
Very near rail station and old town. The breakfast was very good for 11 euro's
Very near rail station and old town. The breakfast was very good for 11 euro's
10
Irene
Jul 14, 2024
·
Stayed 1 night
Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.
Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.
10
Gurinder
Oct 2, 2025
·
Stayed 4 nights
Great hotel! Location is superb very close to the metro station, shopping centre and most attractions are walkable. Breakfast has a great selection of food & drinks. Staff very friendly and helpful. Would definitely stay here again
Great hotel! Location is superb very close to the metro station, shopping centre and most attractions are walkable. Breakfast has a great selection of food & drinks. Staff very friendly and helpful. Would definitely stay here again
10
Monika
Aug 29, 2024
·
Stayed 2 nights
We enjoyed the stay a lot - the hotel is very comfortable and convenient for both the train station and the city centre. The staff were friendly and accommodating. Good breakfast with very nice coffee.
We enjoyed the stay a lot - the hotel is very comfortable and convenient for both the train station and the city centre. The staff were friendly and accommodating. Good breakfast with very nice coffee.
10
Magnus
May 5, 2025
·
Stayed 2 nights
Very nice and friendly staff, good service. Good and extensive breakfast. Recommended.
Very nice and friendly staff, good service. Good and extensive breakfast. Recommended.
10
Pietro
Sep 1, 2025
·
Stayed 2 nights
The breakfast was excellent and very complete, although the small dining room required organizing in shifts. The room was small but clean. The view from the window was nothing special.
The breakfast was excellent and very complete, although the small dining room required organizing in shifts. The room was small but clean. The view from the window was nothing special.
6
Lynn
Mar 12, 2025
·
Stayed 3 nights
The good: very close to train station, comfortable rooms that are fairly spacious, comfortable bed. Staff at desk were very helpful and friendly. The not-so-good: construction noise in the middle of the night, breakfast had good variety, but quality of some of food (very wet scrambled eggs and undercooked hard boiled eggs) was poor. They ran low on some items at 8am and that were not refilled timely. The breakfast room gentleman was friendly and helpful, but the lady who worked there on our second morning was not.
The good: very close to train station, comfortable rooms that are fairly spacious, comfortable bed. Staff at desk were very helpful and friendly. The not-so-good: construction noise in the middle of the night, breakfast had good variety, but quality of some of food (very wet scrambled eggs and undercooked hard boiled eggs) was poor. They ran low on some items at 8am and that were not refilled timely. The breakfast room gentleman was friendly and helpful, but the lady who worked there on our second morning was not.
10
Ryszard
Nov 26, 2025
·
Stayed 3 nights
Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.
Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.
10
Brett A
Oct 4, 2023
·
Stayed 1 night
Excellent breakfast and very well run.
Excellent breakfast and very well run.
8
Sandra
Oct 5, 2025
·
Stayed 4 nights
Zentral gelegen, nettes Personal, sauber, direkt am Bahnhof. Einziges Manko: man muss sich am Vorabend auf eine von 3 Frühstückszeiten festlegen.
Zentral gelegen, nettes Personal, sauber, direkt am Bahnhof. Einziges Manko: man muss sich am Vorabend auf eine von 3 Frühstückszeiten festlegen.
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AI-generated summary based on recent guest reviews
10
maria graciela
Oct 6, 2026
·
Stayed 1 night
Hotel was clean, staff was friendly and location was great. Nice breakfast spread too. Would stay here again.
Hotel was clean, staff was friendly and location was great. Nice breakfast spread too. Would stay here again.
10
PO HUNG
Oct 5, 2026
·
Stayed 1 night
Good service and friendly reception
Good service and friendly reception
10
Nicholas
Sep 11, 2026
·
Stayed 5 nights
Staff were fantastic. Hotel so convenient, clean and modern. Good breakfast. Centrally located.
Staff were fantastic. Hotel so convenient, clean and modern. Good breakfast. Centrally located.
8
Victor
Jul 27, 2026
·
Stayed 1 night
Nice little hotel in a great location but breakfast has room for improvement.
Nice little hotel in a great location but breakfast has room for improvement.
10
Julian
Jul 25, 2026
·
Stayed 3 nights
Excellent location, very good breakfast and very nice staff
Excellent location, very good breakfast and very nice staff
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Instant AI responses are based on hotel information
Prices for upcoming dates
November 2026
Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
December 2026
Su | Mo | Tu | We | Th | Fr | Sa |
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Cheaper
Pricier
Average nightly price across deals, with taxes & fees.
Prices in USD for 2 guests, updated daily.
- 2026-11-09: NO DATA
- 2026-11-10: 156.4735915750122USD
- 2026-11-11: NO DATA
- 2026-11-12: 150.04650339294432USD
- 2026-11-13: 181.67168410537718USD
- 2026-11-14: 140.1932426776886USD
- 2026-11-15: 74.62231825630188USD
- 2026-11-16: 86.19405518978118USD
- 2026-11-17: 95.36153897014617USD
- 2026-11-18: 93.36001304683684USD
- 2026-11-19: 100.67088164165496USD
- 2026-11-20: 155.57453391082763USD
- 2026-11-21: 148.09043158401488USD
- 2026-11-22: 75.8524373921585USD
- 2026-11-23: 90.68397930725097USD
- 2026-11-24: 103.0643892224121USD
- 2026-11-25: 92.34846159919738USD
- 2026-11-26: 97.00171498340606USD
- 2026-11-27: 134.77456466571806USD
- 2026-11-28: 132.28390921474457USD
- 2026-11-29: 76.54193922992705USD
- 2026-11-30: 81.52324154914855USD
- 2026-12-01: 75.70363009700775USD
- 2026-12-02: 75.30520281269072USD
- 2026-12-03: 74.87745693798065USD
- 2026-12-04: 116.78113808452605USD
- 2026-12-05: NO DATA
- 2026-12-06: NO DATA
- 2026-12-07: 123.50143791870116USD
- 2026-12-08: 74.0391392223358USD
- 2026-12-09: 72.7326166638565USD
- 2026-12-10: 79.0447392375183USD
- 2026-12-11: 113.13963355064391USD
- 2026-12-12: NO DATA
- 2026-12-13: 64.65121671958923USD
- 2026-12-14: 69.05784119447708USD
- 2026-12-15: 73.24994902759552USD
- 2026-12-16: 72.40338331272125USD
- 2026-12-17: 72.38681006973266USD
- 2026-12-18: 115.63907771255492USD
- 2026-12-19: NO DATA
- 2026-12-20: 75.70363009700775USD
- 2026-12-21: 74.27017761074066USD
- 2026-12-22: 73.6081061637497USD
- 2026-12-23: 78.12315191883087USD
- 2026-12-24: 84.01389700012207USD
- 2026-12-25: 124.87000499999999USD
- 2026-12-26: NO DATA
- 2026-12-27: 126.90942365650176USD
- 2026-12-28: 128.60256366897582USD
- 2026-12-29: 125.20543507896423USD
- 2026-12-30: 151.868925USD
- 2026-12-31: NO DATA
- 2027-01-01: NO DATA
- 2027-01-02: NO DATA
- 2027-01-03: 75.80082088085175USD
- 2027-01-04: 73.14008155815124USD
- 2027-01-05: 72.28961070316315USD
- 2027-01-06: 68.92419528396606USD
- 2027-01-07: 69.28867788883208USD
- 2027-01-08: 88.871445USD
- 2027-01-09: 133.34313770267485USD
Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
- Extra-person charges may apply and vary depending on property policy
- Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
- Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
- Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
- This property accepts credit cards and cash
- Safety features at this property include a fire extinguisher
- Cash transactions at this property cannot exceed EUR 1000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
- Guests under 18 years old are not permitted at this adults-only property.
- Guests can arrange to bring pets by contacting the property directly, using the contact information on the booking confirmation (surcharges apply and can be found in the Fees section).
- Parking height restrictions apply.
Business details
Property registration number H.BI 01296
- Fee for buffet breakfast: approximately EUR 20 per person
- Nearby parking fee: EUR 20 per day(492 ft away; open 24 hours)
- Pet fee: EUR 25 per pet, per day
- Service animals are exempt from fees
- Late check-out is available for a fee (subject to availability)
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
Popular amenities
Parking
Non-Smoking Rooms
Tour Desk
Dry Cleaning
Housekeeping
Banquet Facilities
Services
Tour Desk
Dry Cleaning
Housekeeping
Banquet Facilities
Safe-Deposit Box
Bicycle Rental
Luggage Storage
Express Check-In/Check-Out
Self Laundry
24-Hour Front Desk
Concierge Services
General
Non-Smoking Rooms
Vending Machines
Internet
Free Wi-Fi
Parking
Parking