Is parking available at the property?

Nearby parking is available for EUR 20 per day, located 492 feet away and open 24 hours. Parking height restrictions apply.

What type of breakfast is offered and what are the serving hours?

Buffet breakfasts are served on weekdays from 7:00 AM to 10:30 AM and on weekends from 7:30 AM to 11:00 AM for a fee of approximately EUR 20 per person.

Does the property allow pets?

Pets are allowed with a fee of EUR 25 per pet, per day. Service animals are exempt from fees.

What are the standard check-in and check-out times?

Check-in is from 2:30 PM until 11:30 PM, and check-out is at 12:00 PM. Late check-out is available for a fee, subject to availability.

What accessibility features are available for guests with disabilities?

The property features step-free entrances and wheelchair-accessible facilities in public areas. Specific details about room accessibility are not provided.

What is the location of the property in relation to key landmarks?

The hotel is centrally located in Bilbao, just a 3-minute drive from the Guggenheim Museum and 6 minutes from San Mames Stadium. It is also 0.1 miles from Ensanche and approximately 8.6 miles from Bilbao Airport.

What are the policies for guests staying with children?

Guests under 18 years old are not permitted at this adults-only property.

Sercotel Ayala Hotel in Bilbao

Average nightly price at Sercotel Ayala by month, last 12 months (USD)
Month	Average price
January	$88
February	$97
March	$119
April	$138
May	$234
June	$176
July	$170
August	$216
September	$195
October	$177
November	$135
December	$101

What guests think

Across many reviews, Sercotel Ayala is praised for its central location near Abando station and sights, modern comfortable rooms, and friendly staff, with guests repeatedly highlighting cleanliness and good value for a straightforward city stay.

Rooms are modern and generally quiet, though sizes vary and a few note dark outlooks or street noise in some units. Breakfast is widely considered good with a decent selection, but the small breakfast room can feel crowded and a few mention inconsistent quality or service. Facilities are limited for a 4 star: no on site gym or bar, a compact lobby, and off site parking nearby with discounts. Overall, expect a clean, central base with friendly service and simple comforts.

Facilities

Cleanliness

Rooms

Service

Location

Dining

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Facilities

Facilities are limited for a 4 star: no on site gym or bar and no on site parking, with nearby garages offering hotel discounts. A lobby coffee machine is available, though some noted it is not switched on early.

Related guest reviews

10

Christophe

Aug 5, 2025

·

Stayed 3 nights

Hôtel très bien placé, centre ville. Très proche vieille ville et commerces. Personnel très agréable et de bons conseils. Grande chambre. Petit déjeuner buffet très copieux. Parking Indigo disponible à 49€ pour 3 nuits.

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8

Didier

Jan 26, 2024

·

Stayed 1 night

Très bon hôtel proche du centre. Buffet de PdJ bien le parking payant est à 5 minutes de l’hôtel à pied, un discount de 10% est offert mais la nuit est à 19€

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8

Dafna

Oct 4, 2025

·

Stayed 4 nights

The room was comfortable and clean and the staff is very kind and helpful. The hotel is in an excellent location, at a walking distance from many attractions. However, the hotel is not a typical 4 stars hotel. Many facilities as a bar, specious lobby or fitness room are missing. Overall we enjoyed our stay.

10

Andrew

Jun 22, 2024

·

Stayed 3 nights

Nice, modern hotel in the city centre (but on a quiet street). Friendly staff and quick check in. Had a suite for three people - it was large and offered a central TV wall to offer a degree of privacy for the comfortable sofa bed. Quite minimalistic (all white) but this gave a clean fresh feel. Breakfast was reasonable - also free coffee in reception throughout day. Easy walking to all main sights in Bilbao and in the heart of the shops.

8

Paul

Sep 27, 2024

·

Stayed 4 nights

This is a good business hotel. No real amenities, gym/bar etc but perfect location and really quiet and clean rooms. Would choose this hotel again if I travelled to Bilbao

4

Sandra

May 28, 2024

·

Stayed 2 nights

Didn’t care much for this hotel during my 2 night stay. The window in my room faced a metal wall. It was very dark in the space, even during a sunny day with every light in the room turned on. The amenities listed an electric kettle. Mine did not have one and when I called to request it, the front desk said they didn’t have any left. There was a coffee machine in the lobby, but it wasn’t plugged in until 10:30AM. Seems a bit late for coffee. The room was miniature. There wasn’t enough space around the bed to roll out a travel sized yoga mat. There was a lot of noise from the hallway that woke me up on several occasions. Not a terrible hotel. It was renovated and clean and the Wi-Fi and air conditioning worked. The location was pretty decent to walk to cafes and about 15-20 minutes from the museums. Just wasn’t my cup of tea, and I couldn’t drink my cup of tea.

6

Astrid

Jul 11, 2024

·

Stayed 1 night

Soulless hotel with no onsite parking

8

Thomas

Aug 7, 2025

·

Stayed 2 nights

Ein gutes Hotel in guter Lage. Personal sehr freundlich und hilfsbereit. Keine eigene Garage aber es gibt ein 10% Gutschein für ein Parkhaus in der Nähe. Für einen Besuch in der Stadt absolut empfehlenswert

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10

Bianca

Sep 3, 2024

·

Stayed 2 nights

Goed hotel in centrum van Bilbao,parkeren in een parkeergarage in de buurt. Bij receptie krijg je kortingskaart.Kleine ontbijtzaal in kelder maar lekker ontbijt. Alles op loopafstand. Propere kamer,klein bed 140 cm douchen in bad,koelkastje.

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8

Erine

Sep 29, 2023

·

Stayed 1 night

Great hotel, close to everything. Regrettably the terrace was closed when we stayed so we couldn’t enjoy! Wish we were told in advance.

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Cleanliness

Cleanliness is consistently praised across rooms and bathrooms. A few guests reported issues such as dust or odors in specific rooms.

Related guest reviews

8

Niamh

Oct 5, 2025

·

Stayed 2 nights

The hotel was centrally located near the main shopping district and in walking distance of the main attractions of the city. Our room was modern and clean.

10

Colin

Jun 27, 2024

·

Stayed 1 night

Very clean spacious room. Very comfortable. The location was perfect for exploring both the old and new parts of Bilbao. Customer service at reception was excellent.

8

Matthew

Sep 23, 2025

·

Stayed 3 nights

Well located hotel. Walkable to main areas. Nice and clean room.

4

Tereza

Mar 8, 2023

·

Stayed 2 nights

The location was excellent to visit both the museum and the old town. The hotel is more for business visitors who don't really care where they stay. The room while was clean it was smelling like mold and we had to keep the window open. The low rating is for the breakfast which was terrible. In a country where the coffee is a tradition the coffee was bad from a machine. All bakery products were stale nothing was fresh. The only things that were edible were the prepackaged yoghurts and the cake, nothing else. You cannot charge this breakfast for 13 EUR. You can have better breakfast somewhere else.

8

Raul

Feb 20, 2024

·

Stayed 3 nights

Don’t know if we had a bad room or it was coming from outside but it was pretty dusty, the rest of the hotel was actually clean but I have to review my room so yeah But still a good place to be

10

Ryszard

Nov 26, 2025

·

Stayed 3 nights

Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.

6

Dr. David

May 4, 2025

·

Stayed 3 nights

Se entregó tarde la habitación a la llegada, hubo un error en la asignación de la habitación y se nos pidió a las 22h nos cambiarnos, claro que nosotros no sabíamos del error. La.limoieza deja mucho que desear.

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10

Nancy

Jul 2, 2025

·

Stayed 2 nights

Nice new hotel, city center. Close to shopping and restaurants. Clean, quiet room with nice bathroom.

10

ROBERTO

Mar 16, 2025

·

Stayed 1 night

Me sorprendió el hotel. Tiene un precio moderado y todo muy bien El personal muy amable la limpieza excelente ubicación muy buena

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10

Yvonne

Oct 14, 2025

·

Stayed 1 night

Lovely modern hotel in a good location close to the old town & train station. Good sized rooms, very clean & quiet, spotless bathroom. Very friendly & helpful staff. Would stay again.

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Rooms

Rooms are modern and comfortable, often quiet, with blackout curtains and effective AC; sizes vary from spacious to small or dark, and a few noted street noise or window issues. In room coffee or kettles are not standard.

Related guest reviews

8

Thore

Oct 20, 2025

·

Stayed 4 nights

Litt harde madrasser, og det er ikke kaffemaskin på rommet. Men super service av de i resepsjonen, bra frokost og et rent, rimelig og veldig sentralt beliggende hotell.

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10

Miss

Oct 12, 2023

·

Stayed 2 nights

Hotel was in an excellent location. Small room and all areas felt quite cramped.

10

Peter

Jun 17, 2025

·

Stayed 1 night

Second time staying here. Asked for the same room, 606, as it was very quiet last time. 606 ready when we arrived. Receptionist sorted the AC to maximise cooling. Modern, clean, a fridge and a safe. Great location. We will definitely be back!

10

Jane

Aug 21, 2024

·

Stayed 4 nights

Great location both close to the guggenheim and the old town. Very quiet and great blackout curtains for a good sleep.

4

Sandra

May 28, 2024

·

Stayed 2 nights

Didn’t care much for this hotel during my 2 night stay. The window in my room faced a metal wall. It was very dark in the space, even during a sunny day with every light in the room turned on. The amenities listed an electric kettle. Mine did not have one and when I called to request it, the front desk said they didn’t have any left. There was a coffee machine in the lobby, but it wasn’t plugged in until 10:30AM. Seems a bit late for coffee. The room was miniature. There wasn’t enough space around the bed to roll out a travel sized yoga mat. There was a lot of noise from the hallway that woke me up on several occasions. Not a terrible hotel. It was renovated and clean and the Wi-Fi and air conditioning worked. The location was pretty decent to walk to cafes and about 15-20 minutes from the museums. Just wasn’t my cup of tea, and I couldn’t drink my cup of tea.

8

Claus

Mar 18, 2024

·

Stayed 2 nights

Room facing courtyard was very quiet, but also very dark. Hotel located perfect for the central experiences of the city. I did not hear noise from train station or the busy streets around despite being so close to it.

8

Gillian

Jun 15, 2025

·

Stayed 2 nights

Fantastic hotel .very clean and in a good central location. Only issue we had was the window wouldn't shut properly which meant you could hear the traffic at night .we reported the issue which was not fixed but the hotel did move us to another room.would recommended this hotel

10

Ryszard

Nov 26, 2025

·

Stayed 3 nights

Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.

10

Jørgen Erik

Aug 8, 2024

·

Stayed 1 night

Stort værelse med behagelige senge og stor altan. Dejligt stort badeværelse.

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10

Martin

Aug 14, 2025

·

Stayed 3 nights

Sercotel Ayala is in an excellent location being convenient for both the old town and other attractions such as the Guggenheim. Our room was spacious and very quiet despite facing the street. Pleasant staff. We didn’t have the hotel breakfast. Would happily stay again.

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Service

Service is generally friendly, helpful, and efficient, with staff assisting early check ins and room changes. There are isolated complaints about curt interactions or billing problems, including one report of a duplicate charge.

Related guest reviews

8

Per Morten

Jul 1, 2024

·

Stayed 1 night

Very nice, problem is that they have charged be twice for the stay!

10

Carlos

Oct 30, 2024

·

Stayed 1 night

I am currently traveling around Spain staying at many hotels and the front desk staff was so far the kindest and highly professional.

10

Irene

Jul 14, 2024

·

Stayed 1 night

Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.

6

Eva

Apr 14, 2024

·

Stayed 1 night

En hotel de 4* no puede tener un recepción por la noche un cartel a 1metro de las instrucciones de entrar en el hotel y menos a la recepcionista de anoche(una señorita rubia)con muy malos modales.Le llamamos 3veces porque no entendiamos las instrucciones y pensábamos que había que entrar por la puerta que hay pasado el hotel a mano derecha y nos contento muy mal que nos estaba abriendo la puerta,claro la principal que hasta que no te pones delante no se abre.Mal las instrucciones y peor la recepcionista.Por lo demás el hotel bien.

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6

David

Oct 1, 2023

·

Stayed 4 nights

The hotel is very clean. The breakfast average to low, counting it is in Basque Country. I absolutely did not like front desk person. Not helpful, very formal, not warm at all. Did not help with the dining reservation, did not include breakfast price into final bill. We had to do it in the middle of the night.

10

patricia

Oct 14, 2024

·

Stayed 1 night

We arrived early by bus and the receptionist was able to get us into a room early. Room was small but adequate. The available room was a handicapped room and I can see how it would be adequate for a wheelchair user. Quiet stay

8

Marco

Oct 21, 2025

·

Stayed 3 nights

Todo bien, lo unico que no me parecio nada bien, es qué me cobraron todas las noches, 7 dias antes de mi llegada a mi TC cuando yo había seleccionado la opción de pagar durante la estanca y en efectivo, cuando externe mi molestia a la chica del mostrador dijo que asi eran las políticas del hotel. No lo creo por qué en la plataforma de expedia no decia eso,simplemente no quisieron reconocer su equivocación.

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8

Gillian

Jun 15, 2025

·

Stayed 2 nights

Fantastic hotel .very clean and in a good central location. Only issue we had was the window wouldn't shut properly which meant you could hear the traffic at night .we reported the issue which was not fixed but the hotel did move us to another room.would recommended this hotel

10

James

Aug 11, 2025

·

Stayed 1 night

Very helpful friendly staff

10

Corey

Jan 15, 2025

·

Stayed 4 nights

This was my first time to Bilbao and Sercotel Ayala is a place I would return to in a heartbeat. Conveniently located, there's plenty to see within a 15 minute walk, and a multi-level shopping center just across the street is ideal to grab whatever you might need. The room was good sized, comfortable, and reasonably priced. Andrea (at the front desk) deserves special recognition for her outstanding efforts, helping with directions and giving very specific/helpful recommendations about the city and all it has to offer. There's plenty to see and do in Bilbao, and this hotel serves as a perfect "base camp" from which to explore!

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Location

Excellent central location near Abando station, Gran Via, and the Old Town, with easy access to the Guggenheim and public transport. Many guests found it walkable and convenient.

Related guest reviews

10

Irene

Jul 14, 2024

·

Stayed 1 night

Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.

10

Gurinder

Oct 2, 2025

·

Stayed 4 nights

Great hotel! Location is superb very close to the metro station, shopping centre and most attractions are walkable. Breakfast has a great selection of food & drinks. Staff very friendly and helpful. Would definitely stay here again

10

Shinobu

Apr 24, 2024

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Stayed 5 nights

It was very comfortable and very convenient for public transportation. The breakfast was good. All in all, it was a good stay.

10

Jeffrey

May 22, 2024

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Stayed 2 nights

Excellent location. One minute to the Gran Via and 5 to the Old City of Bilbao. Close by restaurants.

10

Martin

Aug 14, 2025

·

Stayed 3 nights

Sercotel Ayala is in an excellent location being convenient for both the old town and other attractions such as the Guggenheim. Our room was spacious and very quiet despite facing the street. Pleasant staff. We didn’t have the hotel breakfast. Would happily stay again.

10

Justin

Feb 13, 2026

·

Stayed 1 night

Clean modern hotel with a great location

10

Niamh

Sep 23, 2025

·

Stayed 4 nights

Great hotel, very clean. Location is perfect for getting around Bilbao.

10

Johannes

Apr 15, 2025

·

Stayed 1 night

Fine place to stay near train station and in the heart of the city.

10

Hannerieke

Jul 19, 2024

·

Stayed 5 nights

Very good hotel, modern and spacious and in walking distance of all shops

10

Mark A.

Oct 26, 2025

·

Stayed 7 nights

The hotel was in an excellent location for exploring the city either by foot or public transportation. The room was comfortable and met our needs.

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Dining

Breakfast is commonly rated good with a decent selection and value when prepaid, though the small dining room can feel crowded with timed slots. Some guests mentioned inconsistent quality or service.

Related guest reviews

10

Robert

Oct 13, 2025

·

Stayed 1 night

Very near rail station and old town. The breakfast was very good for 11 euro's

10

Irene

Jul 14, 2024

·

Stayed 1 night

Good 4 star hotel located directly behind the main department store, shopping street and 2 mnt walk to train station. Hotel is very clean, modern with all amenities. It’s by no means luxurious, but a great choice for the area. Was offered a jr suite for 10 euro extra, well worth it, room was huge. The only negative was breakfast. A single staff member was nasty and ignored all requests. Many items were not replenished and options were bare.

10

Gurinder

Oct 2, 2025

·

Stayed 4 nights

Great hotel! Location is superb very close to the metro station, shopping centre and most attractions are walkable. Breakfast has a great selection of food & drinks. Staff very friendly and helpful. Would definitely stay here again

10

Monika

Aug 29, 2024

·

Stayed 2 nights

We enjoyed the stay a lot - the hotel is very comfortable and convenient for both the train station and the city centre. The staff were friendly and accommodating. Good breakfast with very nice coffee.

10

Magnus

May 5, 2025

·

Stayed 2 nights

Very nice and friendly staff, good service. Good and extensive breakfast. Recommended.

10

Pietro

Sep 1, 2025

·

Stayed 2 nights

The breakfast was excellent and very complete, although the small dining room required organizing in shifts. The room was small but clean. The view from the window was nothing special.

6

Lynn

Mar 12, 2025

·

Stayed 3 nights

The good: very close to train station, comfortable rooms that are fairly spacious, comfortable bed. Staff at desk were very helpful and friendly. The not-so-good: construction noise in the middle of the night, breakfast had good variety, but quality of some of food (very wet scrambled eggs and undercooked hard boiled eggs) was poor. They ran low on some items at 8am and that were not refilled timely. The breakfast room gentleman was friendly and helpful, but the lady who worked there on our second morning was not.

10

Ryszard

Nov 26, 2025

·

Stayed 3 nights

Staff was very nice, room was clean and refreshed daily. I asked for a hot water kettle and it was brought up 20 minutes later. Room ha individual AC/heating and blackout curtains that did keep the light out. They have a breakfast buffet which seems like a good deal at 11 euro (prepaid, regular 17) but I am not a breakfast person. Great location, too.

10

Brett A

Oct 4, 2023

·

Stayed 1 night

Excellent breakfast and very well run.

8

Sandra

Oct 5, 2025

·

Stayed 4 nights

Zentral gelegen, nettes Personal, sauber, direkt am Bahnhof. Einziges Manko: man muss sich am Vorabend auf eine von 3 Frühstückszeiten festlegen.

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Su	Mo	Tu	We	Th	Fr	Sa
				1 $229	2	3 $257
4 $138	5 $163	6	7 $183	8 $249	9 $249	10
11 $168	12 $128	13 $151	14 $163	15 $209	16 $304	17
18 $158	19 $158	20 $162	21 $298	22 $342	23 $336	24 $300
25 $164	26 $178	27 $169	28 $209	29 $186	30 $218	31 $199

Sercotel Ayala

Prices for Sercotel Ayala

Monthly average prices

About this property

Location

Room options

Basic Room

Classic Twin Room

Superior Room

Classic Double Room

Guest reviews of Sercotel Ayala

What guests think

Property Policies

Check-in instructions

Good to know

Optional extras

FAQs about Sercotel Ayala

Prices for upcoming dates

Su	Mo	Tu	We	Th	Fr	Sa
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25 $251	26 $245
27 $133	28 $220	29	30 $247