Is parking available at the hotel?

Self parking is available on-site for a fee of GBP 7.00 per day.

What type of breakfast is offered and what are the serving hours?

A buffet breakfast is served on weekdays from 7:00 AM to 9:30 AM and on weekends from 7:30 AM to 10:00 AM for a fee of approximately GBP 17.95 per person.

What are the check-in and check-out times?

Check-in is from 3:00 PM until 11:59 PM, and check-out is by 11:00 AM. Late check-out is available for a fee, subject to availability.

What accessibility features are available for guests with disabilities?

The property features step-free entrances and wheelchair-accessible facilities, including public areas and rooms.

How is the hotel located in relation to nearby attractions?

The hotel is conveniently located near Ayr Beach and Ayr Racecourse, both within a 15-minute walk. It is approximately 2.8 miles from the Robert Burns Birthplace Museum and 2.9 miles from Brig O'Doon.

What are the policies for guests staying with children?

Children are welcome at the hotel, and the minimum age for children to stay for free is not specified.

Mercure Ayr Hotel - Immaculate Rooms

Average nightly price at Mercure Ayr Hotel by month, last 12 months (USD)
Month	Average price
January	US$89
February	US$89
March	US$97
April	US$125
May	US$143
June	US$136
July	US$134
August	US$169
September	US$163
October	US$102
November	US$88
December	US$86

What guests think

At Mercure Ayr Hotel, guests consistently praise the welcoming staff and central, walkable location near the beach and shops, while many note dated interiors, mixed room comfort and noise, and the leisure facilities (pool/spa) being closed.

Cleanliness ranges from spotless rooms to reports of poorly maintained bathrooms and public areas. Breakfast and dining are inconsistent, with several finding good variety and others citing lukewarm items, slow replenishment, and limited menus. Parking is behind the hotel with a charge, and a few guests reported confusion and fines from the third-party system. Overall, it suits short, no-frills stays.

Facilities

Cleanliness

Rooms

Service

Location

Dining

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AI-generated summary based on recent guest reviews

Facilities

The pool and spa are closed, and parking is behind the hotel with a fee; several guests reported confusion or fines with the third-party system. Bar and restaurant facilities are available, though occasional complaints mentioned bar service or pricing.

Related guest reviews

8

Robert

8 Sept 2025

·

Stayed 2 nights

We were happy with the Breakfast and the Bar service. The staff Were attentive. However we were sad that the spa wasn't functioning.

8

Frank

23 Aug 2025

·

Stayed 1 night

A well stocked hotel with a restaurant, bar etc. Parking is busy so you may have to park on the street. Part of the Accor chain.

8

Kirsty

25 Feb 2024

·

Stayed 1 night

Been to mercure a couple times now, room is clean and staff are friendly enough , only thing let down was information on arrival , didnt know pool was closed and after been out at night came back wasnt told had enter through door at side rang door bell 3 times and gentleman on reception didnt budge,

8

Gregory

17 Mar 2025

·

Stayed 1 night

A nice property in a central location in the city center. We found the staff (front desk and lounge) very friendly and helpful. Parking (paid) is directly behind the hotel. Rooms were clean.

6

Stuart

30 Jun 2025

·

Stayed 2 nights

A group of us were staying at this hotel whilst in Ayr for a para lawn bowls event. We all put out registration numbers into the iPad on reception and paid the parking to the receptionist. Fast forward we have all received “fines” from a third party company. They refer you to the hotel, the hotel don’t want anything to do with it and refer back to this organisation.

4

Graeme

11 Jul 2025

·

Stayed 3 nights

A very basic hotel in a great location. With a few exceptions service very poor (one receptionist very helpful, the others couldn’t care less. Ignored multiple times at the bar so went elsewhere. Breakfast staff pleasant). The hotel is in a terrible state and it surprises me that Accor allow them to use their name (albeit falling off the outside wall). Room comfortable in cooler weather but very dated, and the building and decor are in an awful condition.

2

Haydon

8 Oct 2025

·

Stayed 1 night

Staff will rude hotel full of immigrants, advertised as having a pool and spa non-existent breakfast advertised as part of the cost of the room this was chargeable but this is probably or possibly and hotels.com issue rather than the hotel

6

Lilian

14 Jun 2023

·

Stayed 2 nights

I have stayed at the mercure many times but found that it was not as good as before. The bed was very hard and the pillows were of inferior quality 2 of the lights in the room did not work but my bad I did not report it. The location is great and the staff are very friendly and helpful. Swimming pool and health suite still closed after more than a year this is not good enough this was one of the main reasons that we have stayed here in the past, also no air con in the rooms. This hotel is far too expensive for what you get.

8

Deborah

30 Nov 2025

·

Stayed 2 nights

The room was spotlessly clean. Staff were helpful and efficient. Fantastic location. Close to the town and the beach but nice and quiet too. Beds were incredibly comfortable. Staff at buffet breakfast were lovely, very helpful and eager to please. Parking facilities were behind the hotel and a reasonable charge.

10

Ann

7 Jul 2024

·

Stayed 1 night

I booked this hotel as a gift for my daughter because this hotel showed it had pool facilities, but this hotel has no longer got this and we were disappointed, I emailed the hotel but no response, no response

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Cleanliness

Cleanliness is inconsistent: many guests found rooms very clean, but several reported dirty or poorly maintained bathrooms and public areas, unpleasant smells, and occasional housekeeping misses.

Related guest reviews

8

Diane

30 Jul 2025

·

Stayed 3 nights

Location of hotel was excellent. Walkable to shops , restaurants & Sea front. The one area that seriously needs improvement is the ladies public toilets located next to restaurant & bar. Sinks had taps which were all different styles, 2 sinks had no water… floor & doors could be cleaner ..( very sticky).,whole lot needs ripped out & refurbished. Bar area & restaurant nice and clean & well maintained.

6

sarah

16 Oct 2025

·

Stayed 2 nights

Dated hotel, damp room and smells in the room.

2

Samuel

5 Nov 2024

·

Stayed 1 night

Hotel, great location. Friendly enough on front desk. Dated old hotel & unclean. Pubes all over the bath, holes in the bedding. I was there for one night, would not book again.

10

Dave

24 Sept 2025

·

Stayed 2 nights

Room was clean and tidy staff were great couldn't do enough for you at ant time of the day or night. will definately stay again when i'm in the area.

10

Carol

29 Jul 2025

·

Stayed 1 night

The hotel was very clean. Rooms are very spacious. Breakfast was very good and filling. Will definitely be returning.

6

Stephanie

21 Apr 2025

·

Stayed 1 night

The pleasant lady who checked me in gave me an upgrade to my room and that was most appreciated, especially the wonderful view. The hotel is very tired looking and my room wasn’t cleaned to a high standard. One of the tooth mug glasses in the bathroom had somebody else’s toothpaste marks in it and the tv table needed wiping as well as the remote control. Everything could have done with a deep clean. My room carpet had a black thread on it (not mine) and what looked like burn marks on the carpet. Hotel doors were well worn and needed painting and the iPad I touched to confirm my parking arrangements was gritty to the touch. I wanted to wash my hands because of this. The downstairs cloakrooms were chipped and tarnished and the whole place needs a lot more care. The flooring I saw beyond reception looked absolutely filthy so expecting staff to work in that condition is a pretty poor. I choose the Mercure as it’s a known brand in a good location but it gives an air of neglect and I would be reluctant to visit that brand again.

8

Deborah

30 Nov 2025

·

Stayed 2 nights

The room was spotlessly clean. Staff were helpful and efficient. Fantastic location. Close to the town and the beach but nice and quiet too. Beds were incredibly comfortable. Staff at buffet breakfast were lovely, very helpful and eager to please. Parking facilities were behind the hotel and a reasonable charge.

10

Jacob

4 Jan 2025

·

Stayed 1 night

Staff were amazing, very friendly and made the whole check in and out process a breeze. Room was excellent for the money, absolutely spotless. Bathroom was spotless and tea and coffee facilities were provided.

2

Robert

28 Dec 2022

·

Stayed 5 nights

Mercure do not tell you that the hotel is used for Ukrainian refugees. Not a problem, but they do not know how to be quiet in a hotel. Doors banging all night. Up talking. Had to move rooms due to noise. Rooms not clean. Bogys adorned the bathroom walls. Pubic hairs in the bath. They didn’t even come and clean our room the one day!!! Boy racers up and down the road outside. Noisy pub next door. I didn’t really sleep. My 9 year old daughter was distressed. Not at all happy as I used 2 of my free stays that I had built up with you. I will be complaining directly to Mercure about it.

8

laura

22 Aug 2025

·

Stayed 2 nights

The hotel is needing some work and the bathroom wasnt clean but room had new carpet, the staff were really friendly and the breakfast was excellent. I'd stay again. The seagulls in the area are very loud - the town needs to address it - not only the volume of noise, but their behavior and the trail of bird droppings they leave behind.

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AI-generated summary based on recent guest reviews

Rooms

Rooms are dated and vary in size, with some spacious sea-view options and comfortable beds but others cramped or with older fittings; several mention a lack of bedside sockets or air conditioning and occasional maintenance issues. Noise from corridors, seagulls, traffic, or nearby venues is a recurring complaint, and Wi-Fi reliability drew isolated criticism.

Related guest reviews

4

Ann

24 Apr 2025

·

Stayed 2 nights

Internet not working even after complained, they tried to blame the weather. Not clean, furniture needs repairing. If my visit was not to bury my Mother I would have not stayed

2

Craig

15 Jun 2023

·

Stayed 1 night

The room didn't have air con as advertised. White curtains, so was wide awake at 4am. Zero sleep, would not return.

4

Siobhan

16 Sept 2025

·

Stayed 3 nights

The room was tiny, with just enough space to get along 2 sides of the bed with the bed shoved into a corner. The hotel is very tired and needs a facelift. Ayr seems very depressed.

10

Aaron

24 Oct 2025

·

Stayed 1 night

Rooms could do with being refreshed as shower was damaged and there were no plug sockets next to the bed. Had to ask for an extension lead as i have medical equipment i need to pkug in next to the bed. Receptionists were both lovely, helpful and accommodating.

6

Jill

19 Jul 2025

·

Stayed 2 nights

Stayed 2 nights….noisy both nights…doors banging, noise in corridors. Also noise from outside….3 floors up above outside smoking area and window would not close properly so had to endure both noise and smoke smells.

6

Struthers

14 Mar 2025

·

Stayed 2 nights

Enjoyed our stay! Wasn't impressed with menu options so ate away from the hotel. Had paid for a "privilege" room which we were really pleased with until we tried to sleep. Two of the three windows would not close properly leaving visible gaps. This meant that there was traffic and seagull noise all night. Will not be returning any time soon!

6

Stuart

31 Aug 2024

·

Stayed 2 nights

Very friendly staff in this tired looking hotel. Not much immediately nearby, unless you enjoy sound of seagulls in morning or local kids driving their loud toy cars at night.

8

Pauline

5 May 2025

·

Stayed 1 night

Great location for the Ayr Festival that we were attending. The room was perfect for an overnight stay. We basically used the room to sleep in, so we never used any of the facilities or the restaurant. It would have been good to have a fan or air conditioning as it was very hot during the night

8

Lorraine

2 Aug 2024

·

Stayed 3 nights

Hotel very clean abd staff helpful. Onky downside not enough plugs in room

10

Garry

17 Nov 2025

·

Stayed 1 night

Lovely big “Privilege” room with views out to the sea. Comfy bed. Decent breakfast

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AI-generated summary based on recent guest reviews

Service

Service is a strong point, with many guests praising friendly, helpful staff and smooth check-in; however, a few report inconsistent front-desk or bar service and occasional miscommunication.

Related guest reviews

10

Ronald

17 Nov 2025

·

Stayed 1 night

Fabulous stay excellant staff and service . Good amenities drinks food and really clean comfortable rooms . The most memorable stay made by all the staff who were welcoming helpful and particularly patient with large crowd staying in hotel from Streetrave Event Thank you to all staff at Mercure Ayr who made so many people enjoy the weekend

10

Dave

24 Sept 2025

·

Stayed 2 nights

Room was clean and tidy staff were great couldn't do enough for you at ant time of the day or night. will definately stay again when i'm in the area.

10

Bruce

10 Feb 2025

·

Stayed 2 nights

The staff were excellent and friendly very professional attitude and nothing was a problem for them

4

Graeme

11 Jul 2025

·

Stayed 3 nights

A very basic hotel in a great location. With a few exceptions service very poor (one receptionist very helpful, the others couldn’t care less. Ignored multiple times at the bar so went elsewhere. Breakfast staff pleasant). The hotel is in a terrible state and it surprises me that Accor allow them to use their name (albeit falling off the outside wall). Room comfortable in cooler weather but very dated, and the building and decor are in an awful condition.

4

Mark

7 Jul 2025

·

Stayed 1 night

Was not told of any payment for parking. Put our cases in a locker in a room . Locker wouldn’t shut and bags just fell on floor . Blonde girl said the doors don’t shut properly but main door will be locked . Was very strange . Attitude of blonde girl on desk was shocking. Very abrupt. And spoiled our stay straight away . I nearly walked straight out . But my friend calmed me down. Very poor people skills and aggressive. Worst I’ve ever came across.

10

Rebecca

22 Sept 2025

·

Stayed 1 night

I enjoyed the quick and easy check in.

8

Deborah

30 Nov 2025

·

Stayed 2 nights

The room was spotlessly clean. Staff were helpful and efficient. Fantastic location. Close to the town and the beach but nice and quiet too. Beds were incredibly comfortable. Staff at buffet breakfast were lovely, very helpful and eager to please. Parking facilities were behind the hotel and a reasonable charge.

8

Karen

30 Nov 2024

·

Stayed 1 night

Hotel was very clean Only negative I have is when checking out the guy at reception ran out after me saying I had an outstanding bill! Which I hadn’t When I went back in there’s was a girl on reception who checked and I was correct Guy said he doesn’t usually do reception and wasn’t sure what to do Maybe best to have only fully trained staff at reception to prevent this happening to anyone else

10

Jacob

4 Jan 2025

·

Stayed 1 night

Staff were amazing, very friendly and made the whole check in and out process a breeze. Room was excellent for the money, absolutely spotless. Bathroom was spotless and tea and coffee facilities were provided.

10

SAPARGELDI

9 Aug 2025

·

Stayed 2 nights

Very friendly crew. They were flexible for my check out time and supporting with any city information needed.

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Location

Central, walkable location close to shops, beach, and transport, with some rooms offering sea views. Several guests noted noise from seagulls, traffic, nearby venues, or the outside smoking area.

Related guest reviews

6

Jill

19 Jul 2025

·

Stayed 2 nights

Stayed 2 nights….noisy both nights…doors banging, noise in corridors. Also noise from outside….3 floors up above outside smoking area and window would not close properly so had to endure both noise and smoke smells.

10

Michael

26 Feb 2025

·

Stayed 2 nights

Great location easy parking close to shops and bars nice room quiet and friendly staff

8

Gregory

17 Mar 2025

·

Stayed 1 night

A nice property in a central location in the city center. We found the staff (front desk and lounge) very friendly and helpful. Parking (paid) is directly behind the hotel. Rooms were clean.

8

Stuart

22 Aug 2025

·

Stayed 4 nights

comfortable easy in middle of town

6

Struthers

14 Mar 2025

·

Stayed 2 nights

Enjoyed our stay! Wasn't impressed with menu options so ate away from the hotel. Had paid for a "privilege" room which we were really pleased with until we tried to sleep. Two of the three windows would not close properly leaving visible gaps. This meant that there was traffic and seagull noise all night. Will not be returning any time soon!

6

Stuart

31 Aug 2024

·

Stayed 2 nights

Very friendly staff in this tired looking hotel. Not much immediately nearby, unless you enjoy sound of seagulls in morning or local kids driving their loud toy cars at night.

8

Pauline

5 May 2025

·

Stayed 1 night

Great location for the Ayr Festival that we were attending. The room was perfect for an overnight stay. We basically used the room to sleep in, so we never used any of the facilities or the restaurant. It would have been good to have a fan or air conditioning as it was very hot during the night

10

denise

19 Aug 2025

·

Stayed 4 nights

So easy to walk everywhere and the view ftom the room was beautiful

8

Deborah

30 Nov 2025

·

Stayed 2 nights

The room was spotlessly clean. Staff were helpful and efficient. Fantastic location. Close to the town and the beach but nice and quiet too. Beds were incredibly comfortable. Staff at buffet breakfast were lovely, very helpful and eager to please. Parking facilities were behind the hotel and a reasonable charge.

10

wayne

30 Jun 2025

·

Stayed 2 nights

Very central to the town centre, near to pubs and restaurants. Very easy to walk to places

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AI-generated summary based on recent guest reviews

Dining

Breakfast feedback is mixed: some enjoyed good variety and quality, while others found items lukewarm or slow to be replenished. Dinner and bar options exist, with reports ranging from enjoyable to limited or pricey.

Related guest reviews

8

Agnes

27 Aug 2025

·

Stayed 4 nights

Breakfast wasn’t really warm choice of eggs plates were cold at times fried eggs were like rubber disappointed with breakfast I think that would put me of coming back

8

stuart

26 Jun 2025

·

Stayed 1 night

Great Rooms, great location. Much nicer looking inside than out! Nice clean open bar and lobby area. Helpful staff. The only criticism was how mean the breakfast service was. They seemed to be on a mission to hand out the smallest amount of food possible. 40 people trying to eat, eggs coming out 12 at a time, bacon coming out 12 slices at a time. No beans, no bread, no pastries.........

6

James

1 Aug 2025

·

Stayed 4 nights

Breakfast not so good

8

John

3 Aug 2025

·

Stayed 2 nights

Room with a View. We had room 665 and the view from the room was Amazing. Room was Clean and Tidy, Nice Comfy bed and Nice Large soft towels. No Faults about the Room. Only one complaint was the Shocking Expensive Bar Prices. Save your money and go outside, there are plenty of bars and restaurants near by.

10

LL

8 Sept 2024

·

Stayed 1 night

me and my partner booked the hotel last minute the staff were brilliant and friendly i definitely would stay here agian its close to the town the beach and the gaiety theater all round the hotel was brilliant the food was excellent also the breakfast was good..

4

JOHN

21 Sept 2025

·

Stayed 2 nights

Reception area looked good. Arrived early so sat in lounge until check in time. Our room was on 6th floor & looking out towards sea. Room itself was very outdated. Beds were at least the 3’ width. Not much space to get out of bed on one of them. We found the toilet did not flush unless you did 3/4 times. During the night there was a strong smell of cigarette smoke in bathroom.. I knew I was not imagining things when my wife also reported it to me. Mentioned this to reception. Evening meal, selection on menu very poor. In fact us & another family related couple were the only 4 in there. After long drives we did not fancy trying to find somewhere else. Breakfast, fresh fruit had run out. Waitress said more being prepared. Be 5 minutes. Was told this on 3 occasions. 20 minutes later a bowl of pineapple & some chunks of water melon appeared. One coffee machine stopped working. It was still not working on following morning. Quassants tasted stale. Bearing in mind that the room rate had doubled as it was Ayr gold cup weekend. Nearly £250 /night. Plus car park charges per night of £7. I will not ever be stopping there again. Choose wisely. Another family member stayed at another hotel close by & were also very dissatisfied so maybe it’s an Ayr thing.

10

IAN

3 Apr 2023

·

Stayed 2 nights

Stayed for 2nights, check in was fast and the receptionist was lovely. From check in till we left the staff were all very helpful and nothing was too much bother. Breakfast was varied and plenty, dinner at night was also enjoyable. Will probably return in a couple of months for another stay for a wedding. Thanks to all staff.

4

Paul

16 Apr 2025

·

Stayed 1 night

Hotel needs refurbished out of date. The room was very dated. Furniture was terrible the windows were blown and need replacing. The views from the window are spectacular but were spoiled by the windows. Shame could be much more. Went for breakfast on the first morning the food was excellent. Also the staff were very helpful. Second day was terrible £14 each for the food. Nothing was ready had to wait for every single item. The receptionist had to help out. The breakfast staff not interested in any customer totally ignored everyone very poor. Never went back on the third day. Would not stay there anytime after that. Could be a lot lot better.

10

Carol

29 Jul 2025

·

Stayed 1 night

The hotel was very clean. Rooms are very spacious. Breakfast was very good and filling. Will definitely be returning.

8

laura

22 Aug 2025

·

Stayed 2 nights

The hotel is needing some work and the bathroom wasnt clean but room had new carpet, the staff were really friendly and the breakfast was excellent. I'd stay again. The seagulls in the area are very loud - the town needs to address it - not only the volume of noise, but their behavior and the trail of bird droppings they leave behind.

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AI-generated summary based on recent guest reviews

Su	Mo	Tu	We	Th	Fr	Sa
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19 $155	20 $166	21 $135	22 $124	23 $165	24 $171
25 $122	26 $122	27 $127	28 $127	29 $117	30 $148	31 $173

Su	Mo	Tu	We	Th	Fr	Sa
1 $116	2 $110	3 $119	4 $119	5 $110	6 $134	7 $153
8 $90	9 $110	10 $121	11 $125	12 $110	13 $134	14 $153
15 $91	16 $110	17 $119	18 $119	19 $110	20 $134	21 $153
22 $99	23 $110	24 $119	25 $119	26 $110	27 $134	28 $153
29 $86	30 $110

Mercure Ayr Hotel

Prices for Mercure Ayr Hotel

Monthly average prices

About this property

Location

Room options

Privilege, Double Room, 1 Double Bed, Sea View

Superior Room, 1 Double Bed, Sea View

Classic Double Room, 1 Double Bed

Classic Room, 2 Twin Beds

Family Room (Classic)

Standard Double Room, 1 Double Bed (Compact)

Guest reviews of Mercure Ayr Hotel

Who stays here?

What guests think

Property policies

Check-in instructions

Good to know

Optional extras

FAQs about Mercure Ayr Hotel

Considering this hotel for your Ayr trip?

Prices for upcoming dates