George Hotel, BW Signature Collection
US$137
/ night
Avg. for October
Prices for George Hotel, BW Signature Collection
Select dates to see prices and availability
US$137
/ night
Avg. for October
Monthly average prices
Nightly prices at George Hotel, BW Signature Collection average US$117 in the cheapest month (January) and US$175 in the most expensive month (September), based on the last 12 months.
| Month | Average price |
|---|---|
| January | US$117 |
| February | US$136 |
| March | US$135 |
| April | US$135 |
| May | US$146 |
| June | US$153 |
| July | US$152 |
| August | US$145 |
| September | US$175 |
| October | US$137 |
| November | US$139 |
| December | US$133 |
J
F
M
A
M
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Oct · US$137
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Most expensive: September (~US$175)
Cheapest: January (~US$117)
About this property
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Amenities
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Business amenities
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Free self parking is available onsite.
Dining
Satisfy your appetite for lunch or dinner at No.10 Arlington Bistro, a restaurant which specializes in international cuisine, or stay in and take advantage of the room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM for a fee.
Rooms
Stay in one of 43 guestrooms featuring flat-screen televisions. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Location
A stay at George Hotel, BW Signature Collection places you in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place. This hotel is 1.7 mi (2.7 km) from Norwich Castle and 1.7 mi (2.8 km) from University of East Anglia.
What's nearby
Chapelfield Gardens(0.8 Miles)
Surrey House(0.8 Miles)
St John the Baptist Cathedral(0.9 Miles)
The Forum(1 Miles)
Eaton Park(1 Miles)
Norwich Theatre Royal(1 Miles)
St Giles Church(1 Miles)
St Peter Mancroft(1 Miles)
Castle Green(1 Miles)
Norwich City Hall(1 Miles)
Binham Priory(1 Miles)
Market Place(1 Miles)
The Plantation Garden(1.1 Miles)
Norwich Guildhall(1.1 Miles)
Norwich Arts Centre(1.1 Miles)
The nearest major airport is Norwich (NWI-Norwich Intl.)(4.4 Miles)
Parking
Restaurant
Non-smoking rooms
Room service
Dry cleaning
Housekeeping
Location
10 Arlington Lane, Newmarket Road, Golden Triangle, Norwich, England, United Kingdom
Chapelfield Gardens (0.8 Miles)
Surrey House (0.8 Miles)
St John the Baptist Cathedral (0.9 Miles)
The Forum (1 Miles)
Eaton Park (1 Miles)
Norwich Theatre Royal (1 Miles)
Room options
5
Executive Room, 1 Twin Bed
Room details
1 Single Bed
348 ft²
HeatingWi-Fi (Free)Private Bathroom
4
Standard Room, 1 Twin Bed
Room details
1 Single Bed
240 ft²
HeatingWi-Fi (Free)Private Bathroom
4
Standard Room, 1 Double Bed (Pet Friendly)
Room details
1 Double Bed
Sleeps 2
300 ft²
Air ConditioningHeatingWi-Fi (Free)
8
Standard Room, 2 Twin Beds
Room details
2 Single Beds
Sleeps 2
300 ft²
Air ConditioningHeatingWi-Fi (Free)
6
Standard Room, 1 Double Bed
Room details
1 Double Bed
Sleeps 2
300 ft²
Air ConditioningHeatingWi-Fi (Free)
8
Standard Room, 1 Double Bed, Kitchen (Separate Lounge;Bunk Beds)
Room details
1 Double Bed
Sleeps 3
310 ft²
Air ConditioningHeatingWi-Fi (Free)
6
Standard Room, 1 Double Bed, Accessible (Walk-In Shower)
Room details
1 Double Bed
Sleeps 2
300 ft²
Air ConditioningHeatingWi-Fi (Free)
5
Executive Room, 1 Double Bed
Room details
1 Double Bed
Sleeps 2
349 ft²
Air ConditioningHeatingWi-Fi (Free)
7
Deluxe Room, 1 Double Bed
Room details
1 Double Bed
Sleeps 2
349 ft²
Air ConditioningHeatingWi-Fi (Free)
8
Family Room, Multiple Beds
Room details
1 Double Bed
and 1 Single Bed
Sleeps 2
310 ft²
Air ConditioningHeatingWi-Fi (Free)
6
Suite, 1 King Bed
Room details
1 Extra-Large Double Bed
Sleeps 2
349 ft²
Air ConditioningHeatingWi-Fi (Free)
Guest reviews of George Hotel, BW Signature Collection
8.7
Fabulous
Based on 1,471 verified reviews
Who stays here?
Business
30%
Couple
36%
Family
13%
Group
11%
Solo
8%
What guests think
AI-generated summary based on recent guest reviews
Across the reviews, George Hotel, BW Signature Collection is praised for exceptionally friendly, attentive staff, a tasty on-site restaurant and bar, and a convenient location within walking distance of Norwich city centre.
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What guests think
Across the reviews, George Hotel, BW Signature Collection is praised for exceptionally friendly, attentive staff, a tasty on-site restaurant and bar, and a convenient location within walking distance of Norwich city centre.
Rooms are generally clean and comfortable, though several guests mention thin walls, external fans or corridors causing noise, and a few rooms feeling small or a bit dated. On-site parking is free but often limited or busy, and some facilities show minor maintenance issues such as showers, grouting or heating and AC quirks. Overall, expect a friendly, good-value base for exploring Norwich.
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AI-generated summary based on recent guest reviews
Facilities
The on-site bar and restaurant are popular with guests, and the hotel offers free on-site parking, though spaces are limited at busy times. It is dog friendly, and some rooms have air conditioning, with occasional bar crowding or minor outdoor upkeep noted.
Related guest reviews
10
Danny
6 Jul 2025
·
Stayed 1 night
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
10
Claire
20 Jun 2025
·
Stayed 2 nights
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
10
Mike
2 Aug 2023
·
Stayed 5 nights
Very convenient for the city centre, being on a major road. Good sized car park though I was using the many buses that pass by. Breakfast good and food available all day. Excellent firm mattress for a great sleep.
Very convenient for the city centre, being on a major road. Good sized car park though I was using the many buses that pass by. Breakfast good and food available all day. Excellent firm mattress for a great sleep.
10
Paula
22 Jun 2025
·
Stayed 1 night
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
8
Richard
30 Aug 2025
·
Stayed 1 night
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
10
Darren
13 Sept 2025
·
Stayed 2 nights
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
10
Shani
19 Aug 2024
·
Stayed 2 nights
The Best Western George Hotel in Norwich is a fabulous place to stay with 4 dog-friendly rooms which we booked one for our stay. All staff are welcoming and friendly and couldn't be more helpful. Food was fantastic quality. Beds were comfortable and although air con was welcome in the summer, we turned it off as the roon was quite cold when we checked in.
The Best Western George Hotel in Norwich is a fabulous place to stay with 4 dog-friendly rooms which we booked one for our stay. All staff are welcoming and friendly and couldn't be more helpful. Food was fantastic quality. Beds were comfortable and although air con was welcome in the summer, we turned it off as the roon was quite cold when we checked in.
8
Andrew
3 Jul 2024
·
Stayed 1 night
Great service, great food and very clean. Very comfortable however when busy a shortage of comfortable seating in the bar area
Great service, great food and very clean. Very comfortable however when busy a shortage of comfortable seating in the bar area
8
Simon
21 Sept 2025
·
Stayed 1 night
Stayed here before and the car park is small. However when we got there, the young man that works in the restaurant offered to move his car so we could park, which was very helpful. Would like to say a big thank you to him!
Stayed here before and the car park is small. However when we got there, the young man that works in the restaurant offered to move his car so we could park, which was very helpful. Would like to say a big thank you to him!
8
Ernest
31 Jul 2024
·
Stayed 3 nights
Insufficient car parking
Insufficient car parking
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AI-generated summary based on recent guest reviews
Cleanliness
Cleanliness is generally rated highly, with many rooms described as clean or spotless. A few reviews report lapses or maintenance issues such as mouldy grout, leftover towels, or bathrooms needing attention.
Related guest reviews
10
Phillip
22 Jan 2025
·
Stayed 1 night
Always impressed with this hotel. Service and friendliness of all the staff is second to none Great selection of choice on the breakfast and evening meal menus. Room was spotless, as was the entire hotel. I will always try and stay here as it's a stones throw from the city, but offers excellent value and great staff. Thanks
Always impressed with this hotel. Service and friendliness of all the staff is second to none Great selection of choice on the breakfast and evening meal menus. Room was spotless, as was the entire hotel. I will always try and stay here as it's a stones throw from the city, but offers excellent value and great staff. Thanks
10
Janice
13 Nov 2025
·
Stayed 2 nights
Room was clean and staff friendly. Bistro lovely food and atmosphere. Whole place was well looked after. Bedroom comfortable. Definately will book again
Room was clean and staff friendly. Bistro lovely food and atmosphere. Whole place was well looked after. Bedroom comfortable. Definately will book again
10
Jason
23 Nov 2025
·
Stayed 2 nights
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
10
Allison
27 Mar 2025
·
Stayed 1 night
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
10
Helen
29 Jun 2024
·
Stayed 1 night
Very clean. Friendly welcoming staff. Short walk into the city
Very clean. Friendly welcoming staff. Short walk into the city
6
Steven
7 Dec 2022
·
Stayed 1 night
Communal areas nice, lovely breakfast but room cleanliness was poor, see attached images.
Communal areas nice, lovely breakfast but room cleanliness was poor, see attached images.
8
Hanna
23 Sept 2025
·
Stayed 1 night
Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
8
Paul
27 Sept 2023
·
Stayed 1 night
Good night's sleep in an air conditioned room, hotel was clean, but shower grouting around the base and the glass enclosure had mould and grim issues.breakfast was good.as was the service.
Good night's sleep in an air conditioned room, hotel was clean, but shower grouting around the base and the glass enclosure had mould and grim issues.breakfast was good.as was the service.
8
Ian
15 Aug 2025
·
Stayed 1 night
A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
10
Amy
5 Apr 2025
·
Nice staff, clean room.
Nice staff, clean room.
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AI-generated summary based on recent guest reviews
Rooms
Rooms are comfortable with praised beds and some spacious options like suites or cottage rooms, but several guests experienced noise from thin walls, external fans or corridors. Some also found certain rooms small or a bit dated, and executive rooms underwhelming.
Related guest reviews
8
Mike
27 Aug 2025
·
Stayed 3 nights
Proximity to Norwich city centre was great. Room clean and tidy , super comfy bed. Great place sadly let down by noise from other guests, doors slamming etc. especially in the early hours If you book and are offered room 115, refuse it.
Proximity to Norwich city centre was great. Room clean and tidy , super comfy bed. Great place sadly let down by noise from other guests, doors slamming etc. especially in the early hours If you book and are offered room 115, refuse it.
6
Sean
2 Oct 2025
·
Stayed 1 night
Great check in, room was facing car park so had noise until restaurant/bar closed
Great check in, room was facing car park so had noise until restaurant/bar closed
6
Stuart
11 Apr 2024
·
Stayed 1 night
First off, I've marked down for the shower. It was stuck on cold - unless i couldnt figure it out, but if theres a special knack then it should be made obvious to users. Overall the hotwl was everything else we needed. Comfy bed, clean bathroom, tea and coffee to hand, and nice staff. Would use again. Our room [22] was a little tired in places but it served its purpose for the most part
First off, I've marked down for the shower. It was stuck on cold - unless i couldnt figure it out, but if theres a special knack then it should be made obvious to users. Overall the hotwl was everything else we needed. Comfy bed, clean bathroom, tea and coffee to hand, and nice staff. Would use again. Our room [22] was a little tired in places but it served its purpose for the most part
10
Darren
13 Sept 2025
·
Stayed 2 nights
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
6
Alice
13 Aug 2025
·
Stayed 1 night
Don't be fooled by the "Executive" Rooms , they are nothing of the sort. Booked a Twin Executive, got a pokey single. Photos of rooms flatter to deceive. The room was clean, but very small and basic. No bottled water, TV against wall and didnt angle so couldnt see screen. Didn't bother trying the restaurant.
Don't be fooled by the "Executive" Rooms , they are nothing of the sort. Booked a Twin Executive, got a pokey single. Photos of rooms flatter to deceive. The room was clean, but very small and basic. No bottled water, TV against wall and didnt angle so couldnt see screen. Didn't bother trying the restaurant.
8
Steven
25 Apr 2025
·
Stayed 1 night
Hotel was nice and clean but the walls were very thin and you could hear everything outside.
Hotel was nice and clean but the walls were very thin and you could hear everything outside.
8
Majbritt
26 Jan 2025
·
Stayed 1 night
We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
10
Mac
22 Oct 2025
·
Stayed 1 night
Great friendly check in, lovely spacious room. Bathroom a little tight but amenities all good. Shower was excellent. Breakfast was cooked to order & delicious. I will very much consider staying again when in area. Only thing was a long walk into centre, maybe long for me as recovering from double Achilles rupture. I walk quicker next time!
Great friendly check in, lovely spacious room. Bathroom a little tight but amenities all good. Shower was excellent. Breakfast was cooked to order & delicious. I will very much consider staying again when in area. Only thing was a long walk into centre, maybe long for me as recovering from double Achilles rupture. I walk quicker next time!
8
Ian
15 Aug 2025
·
Stayed 1 night
A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
8
Andy
13 May 2025
·
Stayed 3 nights
The room was noisy from all the air-con units outside the window. Also got smell from the kitchen extractors when had the window open for fresh air, they need extending by 3m. As for eco why would you change the towels every day on a a 3 night stay. No split bins for recycling as per continent.
The room was noisy from all the air-con units outside the window. Also got smell from the kitchen extractors when had the window open for fresh air, they need extending by 3m. As for eco why would you change the towels every day on a a 3 night stay. No split bins for recycling as per continent.
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AI-generated summary based on recent guest reviews
Service
Reviews consistently praise the staff as friendly, welcoming and willing to help, with multiple mentions of team members going the extra mile. A few note occasional missteps such as billing errors or minor order issues, but overall service is highly regarded.
Related guest reviews
6
Kate
29 Oct 2025
·
Stayed 1 night
The first room we were given was near a large outdoor fan and noisy. We asked to be moved and were with minimal fuss. However, the haidryer in the new room was dangerously faulty. This was exchanged but should not have been in this condition. At checkout were charged for snacks we didn't have and overcharged for breakfast.
The first room we were given was near a large outdoor fan and noisy. We asked to be moved and were with minimal fuss. However, the haidryer in the new room was dangerously faulty. This was exchanged but should not have been in this condition. At checkout were charged for snacks we didn't have and overcharged for breakfast.
10
David
14 Apr 2024
·
Stayed 1 night
Staff were excellent, in particular Reece. Nothing was too much trouble. He went above and beyond to ensure we had everything we needed
Staff were excellent, in particular Reece. Nothing was too much trouble. He went above and beyond to ensure we had everything we needed
10
Jason
23 Nov 2025
·
Stayed 2 nights
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
10
Paul
1 Mar 2025
·
Stayed 4 nights
The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
10
Emelia
26 Feb 2025
·
Stayed 1 night
I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
10
DANIEL
30 Nov 2023
·
Stayed 3 nights
I really can't fault this hotel at all - it was superb: The room was clean, warm, comfortable; I was given a free upgrade from a single to a double; the restaurant was great, fantastic food and good, varied menu; but more than anything else, the staff were all, without exception, absolutely lovely. I'd definitely recommend this hotel and, all being well, will be back!
I really can't fault this hotel at all - it was superb: The room was clean, warm, comfortable; I was given a free upgrade from a single to a double; the restaurant was great, fantastic food and good, varied menu; but more than anything else, the staff were all, without exception, absolutely lovely. I'd definitely recommend this hotel and, all being well, will be back!
10
Darren
13 Sept 2025
·
Stayed 2 nights
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
10
A
26 Jun 2025
·
Stayed 1 night
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
8
Fran
11 Jul 2025
·
Stayed 1 night
The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
10
Fiona
26 Jul 2025
·
Stayed 1 night
Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
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AI-generated summary based on recent guest reviews
Location
Location is convenient for Norwich, with a quiet, pleasant area within a 10 to 20 minute walk or a short bus or taxi ride to the centre. Handy for the university and road access.
Related guest reviews
8
Martin
23 Aug 2025
·
Stayed 1 night
Perfect for a short stay. Location good and everything else fine.
Perfect for a short stay. Location good and everything else fine.
10
Jason
23 Nov 2025
·
Stayed 2 nights
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
10
Douglas
21 Aug 2025
·
Stayed 1 night
Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
10
Phillip
10 Nov 2023
·
Stayed 2 nights
One of the best hotels I have ever stayed in. Truly lovely, helpful staff! Comfortable room. Homely feel. Can easily access the city centre within 10 minutes on foot. Wouldn't want to stay anywhere else next time I visit Norwich.
One of the best hotels I have ever stayed in. Truly lovely, helpful staff! Comfortable room. Homely feel. Can easily access the city centre within 10 minutes on foot. Wouldn't want to stay anywhere else next time I visit Norwich.
10
Mike
2 Aug 2023
·
Stayed 5 nights
Very convenient for the city centre, being on a major road. Good sized car park though I was using the many buses that pass by. Breakfast good and food available all day. Excellent firm mattress for a great sleep.
Very convenient for the city centre, being on a major road. Good sized car park though I was using the many buses that pass by. Breakfast good and food available all day. Excellent firm mattress for a great sleep.
10
Paul
1 Mar 2025
·
Stayed 4 nights
The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
10
Max
12 Dec 2024
·
Stayed 2 nights
Great location for exploring the city centre with easy access by frequent buses that go into the city. Bus stop is only 2/3 minutes walk from the hotel. Really good sleep as it's quiet and comfortable. Parking at the hotel is easy.
Great location for exploring the city centre with easy access by frequent buses that go into the city. Bus stop is only 2/3 minutes walk from the hotel. Really good sleep as it's quiet and comfortable. Parking at the hotel is easy.
10
Darren
13 Sept 2025
·
Stayed 2 nights
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
8
Hanna
23 Sept 2025
·
Stayed 1 night
Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
10
Jennifer
5 May 2025
·
Stayed 1 night
Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
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AI-generated summary based on recent guest reviews
Dining
The on-site bistro and bar earn strong reviews for tasty dinners and cooked to order breakfasts, with several praising variety and value. Minor critiques include occasional order errors, limited starter choices, or pastries not as fresh.
Related guest reviews
10
Janice
13 Nov 2025
·
Stayed 2 nights
Room was clean and staff friendly. Bistro lovely food and atmosphere. Whole place was well looked after. Bedroom comfortable. Definately will book again
Room was clean and staff friendly. Bistro lovely food and atmosphere. Whole place was well looked after. Bedroom comfortable. Definately will book again
10
David
12 May 2023
·
Stayed 2 nights
Stay here on a regular basis and it’s superb. Great location, good sized rooms and fantastic restaurant. Really good menu and prices to match.
Stay here on a regular basis and it’s superb. Great location, good sized rooms and fantastic restaurant. Really good menu and prices to match.
10
Andrew
9 Dec 2024
·
Stayed 2 nights
We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
10
Jason
23 Nov 2025
·
Stayed 2 nights
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
From check-in to check-out via breakfast and dinner, all staff we encountered were friendly and helpful. Room was clean, comfortable and tidy. 2 night stay in which the 2nd night was a bit noisier but nothing verging on causing a disturbance. Ideal location for city centre and for the University, where we had a concert on the saturday night. Food was fairly priced and extremely tasty.
10
Douglas
21 Aug 2025
·
Stayed 1 night
Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
8
Steve
3 Aug 2025
·
Stayed 1 night
Good location on the Newmarket Road near to some good eateries and social spots. Staff are very polite and service is very good. Some of the accommodation is a little dated and attention-to-detail is a little lacking in places - e.g. lots of plastic plants and some poor paint finish and dull decoration. But overall, cleanliness is top notch. Breakfast is decent, not greasy, well presented. Would benefit from more of a local twist and the pastries in the buffet are small and dried out so might be better if they were fresher
Good location on the Newmarket Road near to some good eateries and social spots. Staff are very polite and service is very good. Some of the accommodation is a little dated and attention-to-detail is a little lacking in places - e.g. lots of plastic plants and some poor paint finish and dull decoration. But overall, cleanliness is top notch. Breakfast is decent, not greasy, well presented. Would benefit from more of a local twist and the pastries in the buffet are small and dried out so might be better if they were fresher
10
John
1 Jun 2025
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Stayed 2 nights
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
10
Paula
22 Jun 2025
·
Stayed 1 night
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
8
Jamie
6 Aug 2025
·
Stayed 1 night
Good stay with a great restaurant, food was on point!
Good stay with a great restaurant, food was on point!
8
David
14 Feb 2024
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Stayed 4 nights
The food served in the restaurant both for breakfast and evening has been exceptional - top marks . The hotel itself ,the downstairs communal areas are well decorated and presented complimented with a good atmosphere. Room conditions are better than others . My only real gripe is that some rooms have a non thermostat shower mixer tap over the bath - this gives way to a hot & cold shower - not an enjoyable experience! Overall a great hotel and stay
The food served in the restaurant both for breakfast and evening has been exceptional - top marks . The hotel itself ,the downstairs communal areas are well decorated and presented complimented with a good atmosphere. Room conditions are better than others . My only real gripe is that some rooms have a non thermostat shower mixer tap over the bath - this gives way to a hot & cold shower - not an enjoyable experience! Overall a great hotel and stay
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AI-generated summary based on recent guest reviews
10
Ben
2 weeks ago
·
Stayed 3 nights
A little gem of a hotel on Norwich, staff are wonderful and food excellent.
A little gem of a hotel on Norwich, staff are wonderful and food excellent.
10
Richard
2 weeks ago
·
Stayed 1 night
A nice comfortable room, friendly helpful staff and a filling breakfast.
A nice comfortable room, friendly helpful staff and a filling breakfast.
10
Peter
4 Sept 2026
·
Stayed 1 night
Great location, quiet but close to city centre. Free parking. Good bar.
Great location, quiet but close to city centre. Free parking. Good bar.
10
Wendy
30 Aug 2026
·
Stayed 2 nights
Wonderful stay and friendly staff. Breakfast was lovely and great serving staff. The location was quiet albeit a little outside of the city centre but great bus service. The only thing I would say is that the pillows in my room needed replacing. Very uncomfortable because they were lumpy!
Wonderful stay and friendly staff. Breakfast was lovely and great serving staff. The location was quiet albeit a little outside of the city centre but great bus service. The only thing I would say is that the pillows in my room needed replacing. Very uncomfortable because they were lumpy!
10
Emily
29 Aug 2026
·
Stayed 1 night
I rang to ask if I could collect my key a couple of hours before check in, which the very friendly Helen assured me I could. When I arrived not only was I able to actually check in at the earlier time, I’d also been upgraded to a lovely quiet double room . Staff couldn’t have been nicer. I was also told I could leave my car in the parking for the day. I only wish they had had room for another night, but they were full. Would definitely stay here again
I rang to ask if I could collect my key a couple of hours before check in, which the very friendly Helen assured me I could. When I arrived not only was I able to actually check in at the earlier time, I’d also been upgraded to a lovely quiet double room . Staff couldn’t have been nicer. I was also told I could leave my car in the parking for the day. I only wish they had had room for another night, but they were full. Would definitely stay here again
FAQs about George Hotel, BW Signature Collection
Is parking available at the property?
Free self-parking is available on-site, but it is limited. No reservation is required.
What type of breakfast is offered and what are the serving hours?
Cooked-to-order breakfasts are available for a fee of approximately GBP 13.95 per person. Breakfast is served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM.
Does the property allow pets?
Pets are allowed in specific rooms only, with a fee of GBP 10 per pet, per night. Service animals are exempt from fees.
What are the standard check-in and check-out times?
Check-in is from 2:00 PM to 5:30 PM, and check-out is until 11:00 AM. Early or late check-in/check-out may be available upon request, but additional charges may apply.
What accessibility features are available for guests with disabilities?
The property offers limited wheelchair accessibility, including step-free entrances and accessible facilities in public areas. However, specific details about accessible rooms and bathrooms are not mentioned.
What is the location of the property in relation to key landmarks?
The hotel is located in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place, and approximately 1.7 miles from Norwich Castle and the University of East Anglia. Public transport options are available nearby.
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Instant AI responses are based on hotel information
Prices for upcoming dates
October 2026
Su | Mo | Tu | We | Th | Fr | Sa |
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November 2026
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Cheaper
Pricier
Average nightly price across deals, with taxes & fees.
Prices in USD for 2 guests, updated daily.
- 2026-10-23: 157.7482478286743USD
- 2026-10-24: 198.42583317718504USD
- 2026-10-25: 106.96627752017974USD
- 2026-10-26: 157.7442481803894USD
- 2026-10-27: 190.92401422843932USD
- 2026-10-28: 164.04090814933775USD
- 2026-10-29: 125.12594557971954USD
- 2026-10-30: 145.86310493240356USD
- 2026-10-31: 179.35759544143676USD
- 2026-11-01: 118.18981192932128USD
- 2026-11-02: 139.17812868328093USD
- 2026-11-03: 137.2193693058014USD
- 2026-11-04: 139.17812868328093USD
- 2026-11-05: 112.36860587711334USD
- 2026-11-06: 151.2654503818512USD
- 2026-11-07: 160.98963800582885USD
- 2026-11-08: 97.03132210559845USD
- 2026-11-09: 106.82543520450591USD
- 2026-11-10: 303.80490839004517USD
- 2026-11-11: NO DATA
- 2026-11-12: NO DATA
- 2026-11-13: 151.2654503818512USD
- 2026-11-14: 161.70995073242187USD
- 2026-11-15: 106.82543520450591USD
- 2026-11-16: 142.1083325498581USD
- 2026-11-17: 142.1083325498581USD
- 2026-11-18: 141.54123711910248USD
- 2026-11-19: 106.82543520450591USD
- 2026-11-20: 151.90245419502259USD
- 2026-11-21: 161.70995073242187USD
- 2026-11-22: 122.09281913986206USD
- 2026-11-23: 142.1083325498581USD
- 2026-11-24: 142.1083325498581USD
- 2026-11-25: 142.1083325498581USD
- 2026-11-26: 191.08266694374083USD
- 2026-11-27: 151.2654503818512USD
- 2026-11-28: 331.1432564880371USD
- 2026-11-29: 122.50672291355133USD
- 2026-11-30: 141.54123711910248USD
- 2026-12-01: 142.1083325498581USD
- 2026-12-02: 138.2998383956909USD
- 2026-12-03: 127.40377946300505USD
- 2026-12-04: 151.90245419502259USD
- 2026-12-05: 161.70995073242187USD
- 2026-12-06: 122.50672291355133USD
- 2026-12-07: 142.1083325498581USD
- 2026-12-08: 141.54123711910248USD
- 2026-12-09: 142.1083325498581USD
- 2026-12-10: NO DATA
- 2026-12-11: 151.90245419502259USD
- 2026-12-12: 161.70995073242187USD
- 2026-12-13: 122.50672291355133USD
- 2026-12-14: 142.1083325498581USD
- 2026-12-15: 141.54123711910248USD
- 2026-12-16: 142.1083325498581USD
- 2026-12-17: 127.40377946300505USD
- 2026-12-18: 149.32011717414855USD
- 2026-12-19: 161.70995073242187USD
- 2026-12-20: 122.09281913986206USD
- 2026-12-21: 142.1083325498581USD
- 2026-12-22: 141.54123711910248USD
- 2026-12-23: 143.66244375USD
Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
- Extra-person charges may apply and vary depending on property policy
- Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
- Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
- This property accepts credit cards, debit cards, and cash
- Safety features at this property include a fire extinguisher
- The property allows pets in specific rooms only and has other pet restrictions (surcharges apply and can be found in the Fees section). Guests can arrange to bring pets by contacting the property directly, using the contact information on the booking confirmation.
- Contactless check-in and contactless check-out are available.
- For details on Best Western's privacy policy, visit https://www.bestwestern.com/privacy.
- Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
- Pet fee: GBP 10 per pet, per night
- Service animals are exempt from fees
- Crib (infant bed) fee: GBP 10.0 per night
- Rollaway bed fee: GBP 25.00 per stay
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
Popular amenities
Parking
Restaurant
Non-smoking rooms
Room service
Dry cleaning
Housekeeping
Services
Dry cleaning
Housekeeping
Banquet facilities
Safe-deposit box
Luggage storage
Designated smoking area
Express check-in/check-out
24-Hour Front Desk
Activities
Outdoor Furniture
Terrace
Internet
Free wi-fi
General
Room service
Restaurant
Non-smoking rooms
Packed lunches
Breakfast in the room
Family room
Wheelchair Accessible (Limited)
Parking
Parking
Free parking
Parking (Limited)
Parking Onsite