Broadwick Soho
US$703
/ night
Avg. for September
Select dates to see prices and availability
US$703
/ night
Avg. for September
Monthly average prices
Nightly prices at Broadwick Soho average US$486 in the cheapest month (January) and US$801 in the most expensive month (June), based on the last 12 months.
| Month | Average price |
|---|---|
| January | US$486 |
| February | US$560 |
| March | US$558 |
| April | US$579 |
| May | US$673 |
| June | US$801 |
| July | US$703 |
| August | US$530 |
| September | US$703 |
| October | US$667 |
| November | US$704 |
| December | US$697 |
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Sept · US$703
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Most expensive: June (~US$801)
Cheapest: January (~US$486)
About this property
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and wedding services. Additional amenities at this Victorian hotel include a banquet hall and bicycle tour information.
Amenities
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and wedding services. Additional amenities at this Victorian hotel include a banquet hall and bicycle tour information.
Business amenities
Featured amenities include complimentary wired internet access, express check-out, and complimentary newspapers in the lobby. Self parking (subject to charges) is available onsite.
Dining
Stop by Dear Jackie for lunch, dinner, or brunch, where this restaurant specializes in Italian cuisine, or grab snacks at the coffee shop/cafe. Need to unwind? Take a break with a tasty beverage at one of the 2 bars/lounges. Full breakfasts are available daily from 7:30 AM to 11:00 AM for a fee.
Rooms
Make yourself at home in one of the 57 guestrooms featuring minibars and espresso makers. Your pillowtop bed comes with down comforters and Frette Italian sheets. 43-inch Smart televisions with digital programming provide entertainment, while complimentary wireless internet access keeps you connected. Bathrooms feature showers with rainfall showerheads and designer toiletries.
Location
With a stay at Broadwick Soho in London (London City Centre), you'll be a 4-minute walk from Oxford Street and 6 minutes by foot from Piccadilly Circus. This luxury hotel is 0.4 mi (0.7 km) from Leicester Square and 0.6 mi (1 km) from Trafalgar Square.
What's nearby
Oxford Street(0.2 Miles)
Regent Street(0.2 Miles)
London Palladium Theatre(0.3 Miles)
Piccadilly Circus(0.3 Miles)
Oxford Circus(0.4 Miles)
Piccadilly(0.4 Miles)
Leicester Square(0.4 Miles)
Bond Street(0.5 Miles)
Tottenham Court Road(0.5 Miles)
Portland Place(0.5 Miles)
Trafalgar Square(0.6 Miles)
Berkeley Square(0.6 Miles)
The Strand(0.7 Miles)
The British Museum(0.7 Miles)
Green Park(0.7 Miles)
London City Airport (LCY)(9.9 Miles)
Heathrow Airport (LHR)(16.9 Miles)
Gatwick Airport (LGW)(42.2 Miles)
Luton Airport (LTN)(33.8 Miles)
Stansted Airport (STN)(40.9 Miles)
Parking
Restaurant
Non-smoking rooms
Room service
Dry cleaning
Housekeeping
Location
20 Broadwick Street, Soho, London, England, United Kingdom
Oxford Street (0.2 Miles)
Regent Street (0.2 Miles)
London Palladium Theatre (0.3 Miles)
Piccadilly Circus (0.3 Miles)
Oxford Circus (0.4 Miles)
Piccadilly (0.4 Miles)
Guest reviews
9.8
Exceptional
Based on 155 verified reviews
What guests think
AI-generated summary based on recent guest reviews
Broadwick Soho draws rave reviews for its vibrant Soho location, striking maximalist design, and warm, attentive staff, with many guests praising thoughtful touches like standout turndown service, comfortable beds, and well-appointed rooms that feel special.
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What guests think
Broadwick Soho draws rave reviews for its vibrant Soho location, striking maximalist design, and warm, attentive staff, with many guests praising thoughtful touches like standout turndown service, comfortable beds, and well-appointed rooms that feel special.
The rooftop bar and on-site dining receive frequent compliments. Rooms are stylish but often small, and a few travelers report service lapses or billing/check-in inconveniences amid otherwise strong hospitality. Overall, expect a design-forward, centrally located boutique stay with enthusiastic service and lively social spaces.
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AI-generated summary based on recent guest reviews
Facilities
Rooftop bar is a frequent highlight, and guests enjoy the on-site dining and lounge vibe.
Related guest reviews
10
Michael
26 Aug 2025
·
Stayed 1 night
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
10
Anton
19 Jun 2025
·
Stayed 1 night
It was tip-top. Rooftop food was great!
It was tip-top. Rooftop food was great!
10
Lianne
29 Aug 2024
·
Stayed 1 night
Had a gorgeous night away to start our daughter’s 21st Birthday celebrations! The Hotel is beautiful and the staff were all extremely friendly and welcoming and made us feel very happy to be there! The finishes to the rooms, restaurants & Bar were to an exceptional standard and can tell they made a huge effort in renovating this hotel!
Had a gorgeous night away to start our daughter’s 21st Birthday celebrations! The Hotel is beautiful and the staff were all extremely friendly and welcoming and made us feel very happy to be there! The finishes to the rooms, restaurants & Bar were to an exceptional standard and can tell they made a huge effort in renovating this hotel!
10
André
20 Jul 2024
·
Stayed 2 nights
Loved this hotel, the design is spectacular and the location fantastic. Suites are beautifully decorated but small. Toiletries in bathrooms bare minimum. Forgot my toothbrush and took 20 mins and 2 calls to get one. Rooftop bar is awesome but closing the terrace at 10pm (probably neighborhood restrictions) is not great. Staff at rooftop bar was a bit rude. Overall a great hotel to stay at although SoHo Hotel and Hazlitt are my two other favorites in SoHo
Loved this hotel, the design is spectacular and the location fantastic. Suites are beautifully decorated but small. Toiletries in bathrooms bare minimum. Forgot my toothbrush and took 20 mins and 2 calls to get one. Rooftop bar is awesome but closing the terrace at 10pm (probably neighborhood restrictions) is not great. Staff at rooftop bar was a bit rude. Overall a great hotel to stay at although SoHo Hotel and Hazlitt are my two other favorites in SoHo
6
John
26 Jun 2025
·
Stayed 3 nights
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
10
Sloane
24 Jul 2025
·
Stayed 1 night
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
10
Nicholas
12 May 2024
·
Stayed 2 nights
The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.
The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.
10
Emily
27 Jan 2025
·
Stayed 3 nights
Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
10
Erik
18 Mar 2025
·
Stayed 2 nights
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
10
Lizah
20 Nov 2024
·
Stayed 1 night
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
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AI-generated summary based on recent guest reviews
Cleanliness
Housekeeping is consistently praised, with immaculate rooms and thoughtful turndown service; some stays note twice-daily service.
Related guest reviews
10
Christian
6 Sept 2025
·
Stayed 4 nights
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
10
Clara Ann
22 Dec 2024
·
Stayed 3 nights
Fantastic stay! Amazing service, smiling and super nice staff. Room was cleans two times a day, and room service was on point. We can really recommend everyone to stay here! Thanks for making our stay in London a bit more special.
Fantastic stay! Amazing service, smiling and super nice staff. Room was cleans two times a day, and room service was on point. We can really recommend everyone to stay here! Thanks for making our stay in London a bit more special.
10
Adrian
31 Aug 2024
·
Stayed 1 night
A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.
A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.
8
Rosemary
10 Jun 2025
·
Stayed 2 nights
We stayed in a luxury room for two nights for a special occasion. We don't usually spend this on hotels but we really enjoyed our stay. The welcome and door staff was very warm. Initially,we were a bit overwhelmed as it seemed quite dark but the atmosphere was all part of the boutique hotel in Soho theming. When we got to our room, it was immaculate with lots of quirky touches and full on theming if animal print etc. the bathroom wasvstar of the show and fully tiled downpour shower was five-star. The bed linen was exceptionally good quality. Apart from the gummy bears and tea/coffee everything in the bar has a price tag though so be informed! Lovely personally written card from the manager to welcome us was a nice touch. Thevtv is framed in a gilt painted old master frame which creates a nice existential conundrum to consider whilst watching TV! We didn't eat in the hotel as we wanted to explore a bit. There are many cafes and breakfast places within 5 minsvwalk of the hotel. Reception staff were very helpful and resolved and issue we had very efficiently. Worth the cost! Felt like being in a movie!
We stayed in a luxury room for two nights for a special occasion. We don't usually spend this on hotels but we really enjoyed our stay. The welcome and door staff was very warm. Initially,we were a bit overwhelmed as it seemed quite dark but the atmosphere was all part of the boutique hotel in Soho theming. When we got to our room, it was immaculate with lots of quirky touches and full on theming if animal print etc. the bathroom wasvstar of the show and fully tiled downpour shower was five-star. The bed linen was exceptionally good quality. Apart from the gummy bears and tea/coffee everything in the bar has a price tag though so be informed! Lovely personally written card from the manager to welcome us was a nice touch. Thevtv is framed in a gilt painted old master frame which creates a nice existential conundrum to consider whilst watching TV! We didn't eat in the hotel as we wanted to explore a bit. There are many cafes and breakfast places within 5 minsvwalk of the hotel. Reception staff were very helpful and resolved and issue we had very efficiently. Worth the cost! Felt like being in a movie!
10
Nicholas
12 May 2024
·
Stayed 2 nights
The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.
The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.
10
kelly
15 Feb 2025
·
Stayed 1 night
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
10
Alexander
3 Nov 2025
·
Stayed 1 night
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
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AI-generated summary based on recent guest reviews
Rooms
Rooms are stylish, comfortable, and well appointed, but several guests found them small.
Related guest reviews
10
Jonn
18 Jun 2024
·
Stayed 9 nights
- Wonderfully decorated rooms - Great bathroom with rainfall shower - Close to everything you want to be near in Soho - Friendly staff
- Wonderfully decorated rooms - Great bathroom with rainfall shower - Close to everything you want to be near in Soho - Friendly staff
8
James
4 Aug 2024
·
Stayed 2 nights
A very central location in Soho. Our room was quiet and clean and very hip. However, as expected in London, the room was incredibly small for the price. If you are young and hip and in the area for a good time though, this is the place for you.
A very central location in Soho. Our room was quiet and clean and very hip. However, as expected in London, the room was incredibly small for the price. If you are young and hip and in the area for a good time though, this is the place for you.
10
André
20 Jul 2024
·
Stayed 2 nights
Loved this hotel, the design is spectacular and the location fantastic. Suites are beautifully decorated but small. Toiletries in bathrooms bare minimum. Forgot my toothbrush and took 20 mins and 2 calls to get one. Rooftop bar is awesome but closing the terrace at 10pm (probably neighborhood restrictions) is not great. Staff at rooftop bar was a bit rude. Overall a great hotel to stay at although SoHo Hotel and Hazlitt are my two other favorites in SoHo
Loved this hotel, the design is spectacular and the location fantastic. Suites are beautifully decorated but small. Toiletries in bathrooms bare minimum. Forgot my toothbrush and took 20 mins and 2 calls to get one. Rooftop bar is awesome but closing the terrace at 10pm (probably neighborhood restrictions) is not great. Staff at rooftop bar was a bit rude. Overall a great hotel to stay at although SoHo Hotel and Hazlitt are my two other favorites in SoHo
6
John
26 Jun 2025
·
Stayed 3 nights
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
10
Adrian
31 Aug 2024
·
Stayed 1 night
A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.
A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.
10
Sloane
24 Jul 2025
·
Stayed 1 night
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
10
Emily
27 Jan 2025
·
Stayed 3 nights
Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
10
Erik
18 Mar 2025
·
Stayed 2 nights
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
10
Paul
27 Sept 2024
·
Stayed 1 night
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
10
LISA
28 Dec 2024
·
Stayed 6 nights
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
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AI-generated summary based on recent guest reviews
Service
Service is widely described as warm, attentive, and detail-oriented, with standout doormen and concierge; a minority mention lapses around early check-in, billing communication, or key/deposit procedures.
Related guest reviews
10
Jeanine
19 May 2025
·
Stayed 2 nights
Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
10
Michael
26 Aug 2025
·
Stayed 1 night
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
10
Natalie
26 Dec 2024
·
Stayed 2 nights
Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
10
Christian
6 Sept 2025
·
Stayed 4 nights
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
10
Natalie
10 Dec 2024
·
Stayed 1 night
Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!
Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!
4
Tim
11 Aug 2025
·
Stayed 3 nights
Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
10
Nicholas
12 May 2024
·
Stayed 2 nights
The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.
The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.
10
Alexander
3 Nov 2025
·
Stayed 1 night
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
6
Riga
31 Jul 2024
·
Stayed 2 nights
Amazing design and quality, great location. Service lacking, no accomodation for earlier check-in when arriving red eye from abroad, even though rooms were available. Likewise despite checking in often afterwards to see if ready, and asked them to contact me, then didn't even do that. And welcome at front door each time wasn't great, not boutique experience. Spoiled first day in London, and didn't feel welcome at hotel after that. won't return unfortunately, other very good service/design hotels nearby
Amazing design and quality, great location. Service lacking, no accomodation for earlier check-in when arriving red eye from abroad, even though rooms were available. Likewise despite checking in often afterwards to see if ready, and asked them to contact me, then didn't even do that. And welcome at front door each time wasn't great, not boutique experience. Spoiled first day in London, and didn't feel welcome at hotel after that. won't return unfortunately, other very good service/design hotels nearby
10
Jason
27 May 2024
·
Stayed 1 night
From the first minute arriving at the hotel until we left the staff were so attentive and helpful. The hotel and the staff was 5 star. Thank you.
From the first minute arriving at the hotel until we left the staff were so attentive and helpful. The hotel and the staff was 5 star. Thank you.
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AI-generated summary based on recent guest reviews
Location
Right in central Soho, walkable to restaurants, shops, and transport, ideal for exploring London.
Related guest reviews
10
Earnell
28 Aug 2025
·
Stayed 2 nights
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
10
Natalie
26 Dec 2024
·
Stayed 2 nights
Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
10
Pamela
20 Dec 2024
·
Stayed 1 night
Really amazing hotel in a great location.
Really amazing hotel in a great location.
8
James
4 Aug 2024
·
Stayed 2 nights
A very central location in Soho. Our room was quiet and clean and very hip. However, as expected in London, the room was incredibly small for the price. If you are young and hip and in the area for a good time though, this is the place for you.
A very central location in Soho. Our room was quiet and clean and very hip. However, as expected in London, the room was incredibly small for the price. If you are young and hip and in the area for a good time though, this is the place for you.
10
fred
7 Oct 2024
·
Stayed 3 nights
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
10
Sloane
24 Jul 2025
·
Stayed 1 night
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
10
Christopher
7 Jul 2024
·
Stayed 2 nights
Right in the heart of Soho - lot going on. Chic fun and relaxing!
Right in the heart of Soho - lot going on. Chic fun and relaxing!
10
Robert
3 Sept 2024
·
Stayed 5 nights
Nice hotel in the heart of SoHo. Close to everything. Lots of good food options nearby. Great staff.
Nice hotel in the heart of SoHo. Close to everything. Lots of good food options nearby. Great staff.
10
Alexander
3 Nov 2025
·
Stayed 1 night
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
10
LISA
28 Dec 2024
·
Stayed 6 nights
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
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AI-generated summary based on recent guest reviews
Dining
Breakfast, restaurant dishes, and room service are often praised for quality and taste, and the bar scene is popular; a few guests experienced confusion over breakfast limits or billing.
Related guest reviews
10
Natalie
26 Dec 2024
·
Stayed 2 nights
Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
10
Rebecca
25 Feb 2025
·
Stayed 1 night
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
10
Anton
19 Jun 2025
·
Stayed 1 night
It was tip-top. Rooftop food was great!
It was tip-top. Rooftop food was great!
10
Natalie
10 Dec 2024
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Stayed 1 night
Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!
Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!
10
Cynthia
15 Oct 2024
·
Stayed 1 night
Staff is warm and friendly. They pay attention to detail. Incredible art and decor throughout the facility. Breakfast was amazing. In room amenities were perfect.
Staff is warm and friendly. They pay attention to detail. Incredible art and decor throughout the facility. Breakfast was amazing. In room amenities were perfect.
10
Sloane
24 Jul 2025
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Stayed 1 night
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
10
Emily
27 Jan 2025
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Stayed 3 nights
Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
10
Emily
3 Jul 2025
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Stayed 1 night
The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!
The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!
10
Lizah
20 Nov 2024
·
Stayed 1 night
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
10
MIN GOO
19 Jun 2024
·
Stayed 1 night
The location, concept, interior, service, etc. are fantastic. In particular, the staff's proactive and professional response was excellent. However, there were some problems with payment communication. I did not hear any information that there was a limit to the amount of breakfast. This is the first time I have seen a system that limits meal costs. Some additional costs, such as drinks, were indicated on the invoice as lunch costs. We had problems communicating with each other a few times.
The location, concept, interior, service, etc. are fantastic. In particular, the staff's proactive and professional response was excellent. However, there were some problems with payment communication. I did not hear any information that there was a limit to the amount of breakfast. This is the first time I have seen a system that limits meal costs. Some additional costs, such as drinks, were indicated on the invoice as lunch costs. We had problems communicating with each other a few times.
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AI-generated summary based on recent guest reviews
10
Aaron
18 Jul 2026
·
Stayed 3 nights
From super welcoming staff to the finely appointed rooms, amazing turndown and housekeeping service, and the guest priority rooftop bar, nook, and restaurant, we truly felt appreciated as guests and would never hesitate to recommend the hotel. Location is prefect for being near all the action in SOHO, while not being in the thick of it, so it was still quiet in the room at night. We will be back again.
From super welcoming staff to the finely appointed rooms, amazing turndown and housekeeping service, and the guest priority rooftop bar, nook, and restaurant, we truly felt appreciated as guests and would never hesitate to recommend the hotel. Location is prefect for being near all the action in SOHO, while not being in the thick of it, so it was still quiet in the room at night. We will be back again.
10
Darryl-Ann
16 Jul 2026
·
Stayed 1 night
Fantastic stay with an upgrade to the penthouse. Everything was beyond perfection. Loved every minute.
Fantastic stay with an upgrade to the penthouse. Everything was beyond perfection. Loved every minute.
10
Sam
22 May 2026
·
Stayed 1 night
Amazing well put together
Amazing well put together
10
Linton
12 May 2026
·
Stayed 2 nights
Excellent
Excellent
10
Staale Endre
5 Apr 2026
·
Stayed 3 nights
Nice room and excellent breakfast service
Nice room and excellent breakfast service
FAQs about Broadwick Soho
Is parking available at the property?
Secured self-parking is available at the property for a fee of GBP 65 per day. Reservations are not required.
What type of breakfast is offered and what are the serving hours?
A full breakfast is available, with prices ranging from approximately GBP 9 to 40 for adults and GBP 5 to 25 for children. The specific serving hours were not provided.
What are the standard check-in and check-out times?
Check-in time is from 15:00, and check-out time is until 12:00. Late check-out is available for a fee, subject to availability. Guests can request early or late check-in/check-out by contacting the property.
What accessibility features are available for guests with disabilities?
The property offers disabled access, including step-free entrances and wheelchair-accessible facilities in public areas and rooms. Specific features for bathrooms and pool access were not detailed.
Where is the property located in relation to key landmarks?
The property is located at 20 Broadwick Street, London, approximately 0.4 km from Regent Street and London Palladium Theatre, and 0.6 km from Oxford Circus and Piccadilly Circus. Public transport options are available nearby.
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Instant AI responses are based on hotel information
Prices for upcoming dates
September 2026
Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
October 2026
Su | Mo | Tu | We | Th | Fr | Sa |
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Cheaper
Pricier
Average nightly price across deals, with taxes & fees.
Prices in USD for 2 guests, updated daily.
- 2026-09-04: NO DATA
- 2026-09-05: 883.7418251342773USD
- 2026-09-06: 924.4279695190429USD
- 2026-09-07: 914.3934565063477USD
- 2026-09-08: 964.5659506835938USD
- 2026-09-09: 824.7953168945312USD
- 2026-09-10: 1205.3938376708984USD
- 2026-09-11: 824.7953168945312USD
- 2026-09-12: 844.1520071899414USD
- 2026-09-13: 723.738063696289USD
- 2026-09-14: 672.3112376708984USD
- 2026-09-15: 700.1907212280273USD
- 2026-09-16: 1084.979894177246USD
- 2026-09-17: 1116.337694177246USD
- 2026-09-18: 862.3507000244141USD
- 2026-09-19: 774.4682198486328USD
- 2026-09-20: 672.3112376708984USD
- 2026-09-21: 758.8587883544922USD
- 2026-09-22: 970.8375390380859USD
- 2026-09-23: 975.8547955444336USD
- 2026-09-24: 781.4364071899414USD
- 2026-09-25: 716.2122143798828USD
- 2026-09-26: 694.8913375244141USD
- 2026-09-27: 636.5566483398437USD
- 2026-09-28: 689.7352857788086USD
- 2026-09-29: 913.7515108032227USD
- 2026-09-30: 689.773918774414USD
- 2026-10-01: 841.9775720703125USD
- 2026-10-02: 821.4679172363282USD
- 2026-10-03: 841.9775720703125USD
- 2026-10-04: 743.8831506469727USD
- 2026-10-05: 891.1685046142578USD
- 2026-10-06: 895.9504897216797USD
- 2026-10-07: 891.1685046142578USD
- 2026-10-08: 873.0596955200195USD
- 2026-10-09: 807.6383681030273USD
- 2026-10-10: 779.5162409790039USD
- 2026-10-11: 742.6673809082031USD
- 2026-10-12: 1051.232590234375USD
- 2026-10-13: 1082.1670576660156USD
- 2026-10-14: 1028.533897717285USD
- 2026-10-15: 1051.232590234375USD
- 2026-10-16: 948.8439518554687USD
- 2026-10-17: 848.7350146484375USD
- 2026-10-18: 704.9233695190429USD
- 2026-10-19: 731.8728257324219USD
- 2026-10-20: 731.8728257324219USD
- 2026-10-21: 840.3890825317383USD
- 2026-10-22: 784.766287866211USD
- 2026-10-23: 731.8728257324219USD
- 2026-10-24: 689.773918774414USD
- 2026-10-25: 689.6139994384765USD
- 2026-10-26: 657.7699907836914USD
- 2026-10-27: 689.6139994384765USD
- 2026-10-28: 678.9793635986329USD
- 2026-10-29: 694.8913375244141USD
- 2026-10-30: 731.8728257324219USD
- 2026-10-31: 689.6012399169922USD
- 2026-11-01: 689.6139994384765USD
- 2026-11-02: 689.773918774414USD
- 2026-11-03: 689.5840145629883USD
- 2026-11-04: 689.773918774414USD
Guests will receive an email within 48 hours before arrival with check-in instructions. Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
Check-in must be done by someone who is at least 18 years old.
- Extra-person charges may apply and vary depending on property policy
- Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
- Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
- This property accepts credit cards and debit cards; cash is not accepted
- Safety features at this property include a fire extinguisher
- The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
- Parking height restrictions apply.
- Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
- Secured self parking fee: GBP 65 per day
- Late check-out is available for a fee (subject to availability)
- Rollaway bed fee: GBP 90.0 per day
- Service fee: 5 percent
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
Popular amenities
Parking
Restaurant
Non-smoking rooms
Room service
Dry cleaning
Housekeeping
Services
Dry cleaning
Housekeeping
Banquet facilities
Safe-deposit box
Luggage storage
Designated smoking area
Self laundry
24-Hour Front Desk
Concierge Services
Internet
Free wi-fi
Parking
Parking
General
Room service
Restaurant
Non-smoking rooms
Breakfast in the room
Allergy-free room available
Family room
Wheelchair Accessible (Limited)
Activities
Live music
Evening Entertainment
Outdoor Furniture
Terrace