The Market Urban Hotel
US$278
/ night
Avg. for October
Prices for The Market Urban Hotel
Select dates to see prices and availability
US$278
/ night
Avg. for October
Monthly average prices
Nightly prices at The Market Urban Hotel average US$150 in the cheapest month (January) and US$315 in the most expensive month (May), based on the last 12 months.
| Month | Average price |
|---|---|
| January | US$150 |
| February | US$150 |
| March | US$181 |
| April | US$282 |
| May | US$315 |
| June | US$281 |
| July | US$215 |
| August | US$170 |
| September | US$300 |
| October | US$278 |
| November | US$193 |
| December | US$171 |
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M
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Oct · US$278
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Most expensive: May (~US$315)
Cheapest: January (~US$150)
About this property
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and a television in a common area.
Amenities
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and a television in a common area.
Business amenities
Featured amenities include a computer station, express check-out, and complimentary newspapers in the lobby. Limited parking is available onsite.
Dining
Take advantage of the hotel's room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Buffet breakfasts are available daily from 7:30 AM to 10:00 AM for a fee.
Rooms
Make yourself at home in one of the 30 guestrooms featuring minibars and flat-screen televisions. Your pillowtop bed comes with premium bedding. Complimentary wireless internet access keeps you connected, and digital programming is available for your entertainment. Private bathrooms with showers feature complimentary toiletries and bidets.
Location
The Market Urban Hotel is centrally located in Florence, a 5-minute walk from Piazza di Santa Maria Novella and 9 minutes by foot from Gallery of the Academy of Florence. This hotel is 0.6 mi (1 km) from Piazza della Signoria and 1.1 mi (1.8 km) from Pitti Palace.
What's nearby
Via Faenza(0.1 Miles)
Central Market(0.1 Miles)
Medici Chapels(0.2 Miles)
Basilica of Santa Maria Novella(0.2 Miles)
Piazza di Santa Maria Novella(0.2 Miles)
Palazzo dei Congressi(0.3 Miles)
Church of Santa Maria Maggiore(0.3 Miles)
San Lorenzo Church(0.3 Miles)
Fortezza da Basso(0.3 Miles)
Florence Baptistery(0.3 Miles)
Via de' Calzaiuoli(0.3 Miles)
Via de' Tornabuoni(0.4 Miles)
Piazza di San Giovanni(0.4 Miles)
Piazza della Repubblica(0.4 Miles)
Academy of Fine Arts(0.4 Miles)
The preferred airport for The Market Urban Hotel is Florence Airport, Peretola (FLR)(4.5 Miles)
Parking
Non-smoking rooms
Room service
Valet parking
Tour desk
Dry cleaning
Location
Via Nazionale 15, Florence, Italy
Via Faenza (0.1 Miles)
Central Market (0.1 Miles)
Medici Chapels (0.2 Miles)
Basilica of Santa Maria Novella (0.2 Miles)
Piazza di Santa Maria Novella (0.2 Miles)
Palazzo dei Congressi (0.3 Miles)
Room options
14
Family Room
2 Double Beds
Sleeps 4
285 ft²
Air ConditioningHeatingWi-Fi (Free)
8
Annex Building Deluxe Apartment (100 Meters) Private Parking
1 Extra-Large Double Bed
and 1 Sofa Bed
Sleeps 4
640 ft²
BalconyAir ConditioningHeated FloorHeating
13
Deluxe Room
1 Double Bed
Sleeps 2
178 ft²
Air ConditioningHeatingWi-Fi (Free)
10
Single Room
1 Single Bed
107 ft²
Air ConditioningHeatingWi-Fi (Free)
12
Deluxe Room, Terrace
1 Double Bed
Sleeps 2
178 ft²
BalconyAir ConditioningHeatingWi-Fi (Free)
12
Economy Room
1 Double Bed
Sleeps 2
129 ft²
Air ConditioningHeatingWi-Fi (Free)
9
Classic Room
1 Double Bed
Sleeps 2
151 ft²
Air ConditioningHeatingWi-Fi (Free)
12
Triple Deluxe Room
1 Double Bed
and 1 Single Bed
Sleeps 3
178 ft²
Air ConditioningHeatingWi-Fi (Free)
Guest reviews of The Market Urban Hotel
9.1
Superb
Based on 1,014 verified reviews
What guests think
AI-generated summary based on recent guest reviews
Across many reviews of The Market Urban Hotel, guests praise the central location near Santa Maria Novella and major sights, the friendly helpful staff, modern rooms, and satisfying breakfast, while noting some small rooms and occasional maintenance issues.
Facilities
Cleanliness
Rooms
Service
Location
Dining
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What guests think
Across many reviews of The Market Urban Hotel, guests praise the central location near Santa Maria Novella and major sights, the friendly helpful staff, modern rooms, and satisfying breakfast, while noting some small rooms and occasional maintenance issues.
Several guests report weak in-room Wi-Fi and, less commonly, unpleasant odors in some areas. The immediate area is convenient for walking and transit but can feel busy or gritty at times. A practical choice for travelers prioritizing access and attentive service over room size.
Facilities
Cleanliness
Rooms
Service
Location
Dining
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AI-generated summary based on recent guest reviews
Facilities
Not enough information in reviews.
Related guest reviews
6
Stephanie
8 Nov 2025
·
Stayed 1 night
Overall this hotel was ok. Pros: Not too far from the train station or trolley, good restaurants around, place seemed clean, and the staff was nice. Cons: The downstairs bathrooms were out of toilet paper when we arrived, the room was very minimal - I mean not even any end tables, bathroom was tiny.
Overall this hotel was ok. Pros: Not too far from the train station or trolley, good restaurants around, place seemed clean, and the staff was nice. Cons: The downstairs bathrooms were out of toilet paper when we arrived, the room was very minimal - I mean not even any end tables, bathroom was tiny.
10
Mike
21 Sept 2024
·
Stayed 3 nights
The hotel was 6 minutes from the train station. Old building but modernized inside. Many options for dinner and drinks in all directions. Breakfast included was solid. The room was comfortable and clean. Lots of closet space.
The hotel was 6 minutes from the train station. Old building but modernized inside. Many options for dinner and drinks in all directions. Breakfast included was solid. The room was comfortable and clean. Lots of closet space.
8
elizabeth
24 Apr 2025
·
Stayed 1 night
Centrally located - 2 blocks from train station and tram to airport. Short walk to historic Florence city center. Friendly staff. Convenient breakfast room. Funky tomato soup colored bathroom fixtures. Eclectic wiring: bathroom switches turned off random sets of lights in the main room and nothing seemed to turn off the mirror or shower lights. Outlets worn such that plugs would fall out unless propped up.
Centrally located - 2 blocks from train station and tram to airport. Short walk to historic Florence city center. Friendly staff. Convenient breakfast room. Funky tomato soup colored bathroom fixtures. Eclectic wiring: bathroom switches turned off random sets of lights in the main room and nothing seemed to turn off the mirror or shower lights. Outlets worn such that plugs would fall out unless propped up.
10
John Paul
27 Jul 2024
·
Stayed 1 night
Great location near the train station. Luggage storage was a great help.
Great location near the train station. Luggage storage was a great help.
10
Yoshio
10 Oct 2024
·
Stayed 4 nights
駅からすぐの立地で、観光名所のひとつでもある中央市場そばにあり非常に便利でした。ホテル内部もモダンな造りで清潔感があって良かったです。ホテルに一つだけあるエレベーターが少し古くて誤作動を起こすのと、従業員が掃除などで使用した場合に宿泊客が使いづらくなることがありました。
駅からすぐの立地で、観光名所のひとつでもある中央市場そばにあり非常に便利でした。ホテル内部もモダンな造りで清潔感があって良かったです。ホテルに一つだけあるエレベーターが少し古くて誤作動を起こすのと、従業員が掃除などで使用した場合に宿泊客が使いづらくなることがありました。
6
Elizabeth
28 May 2025
·
Stayed 1 night
Nothing special. The pictures make the hotel appear much newer and more updated than in person. Our shower didn’t drain properly. We were traveling with friends. The water didn’t work in their shower or bathtub. If you don’t need to bathe, stay here. It’s s great location, close to many nice restaurants and just a short walk to Duomo.
Nothing special. The pictures make the hotel appear much newer and more updated than in person. Our shower didn’t drain properly. We were traveling with friends. The water didn’t work in their shower or bathtub. If you don’t need to bathe, stay here. It’s s great location, close to many nice restaurants and just a short walk to Duomo.
10
Sarah
31 Jul 2025
·
Stayed 3 nights
The rooftop patio is beautiful. The breakfast is lovely and it's a nice option to be able to eat outside.
The rooftop patio is beautiful. The breakfast is lovely and it's a nice option to be able to eat outside.
10
Rodrigo
17 Aug 2024
·
Stayed 4 nights
Hotel maravilhoso, no coração de Florença. Pertinho da estação, ao lado do Mercado Central, com todas as facilidades por perto. Funcionários super simpaticos e prestativos. Café da manhã excelente, com tudo bem fresco e muita variedade. Para quem está de carro, o hotel tem uma parceria com uma garagem proxima, que vale muito a pena. Supreendeu positivamente. Com certeza voltaremos.
Hotel maravilhoso, no coração de Florença. Pertinho da estação, ao lado do Mercado Central, com todas as facilidades por perto. Funcionários super simpaticos e prestativos. Café da manhã excelente, com tudo bem fresco e muita variedade. Para quem está de carro, o hotel tem uma parceria com uma garagem proxima, que vale muito a pena. Supreendeu positivamente. Com certeza voltaremos.
8
Joseph
11 Sept 2023
·
Stayed 1 night
Hotel and staff were fantastic! If you do not have a vehicle this is an outstanding choice due to its location and proximity to everything you would want to see in this beautiful city. If you have a car, expect to pay a premium for parking, and if you have an early flight out, or enjoy getting an early start with your rental car, know that you will not be able to access the car before 7:00AM.
Hotel and staff were fantastic! If you do not have a vehicle this is an outstanding choice due to its location and proximity to everything you would want to see in this beautiful city. If you have a car, expect to pay a premium for parking, and if you have an early flight out, or enjoy getting an early start with your rental car, know that you will not be able to access the car before 7:00AM.
10
arezoo
18 Aug 2025
·
Stayed 3 nights
I had a very good experience during my stay in this hotel. Very clean, staff are very nice and friendly and polite.Rooms are very clean, great showers in the rooms, the breakfast they serve is awesome, they give tiny jam jars to you instead of jam in plastic containers, cut fruits, pancakes, eggs in different varieties, etc. even snacks you can grab to go on your busy walking day ahead! They place a bag of a kind note and tuscany special biscotti at your door on the night before your check out, which was a very nice gesture by them. Air conditioner in the rooms works well. There are enough power outlets and cloth hangers, the bathroom is well facilitated as well. The minibar in the room is very good too.
I had a very good experience during my stay in this hotel. Very clean, staff are very nice and friendly and polite.Rooms are very clean, great showers in the rooms, the breakfast they serve is awesome, they give tiny jam jars to you instead of jam in plastic containers, cut fruits, pancakes, eggs in different varieties, etc. even snacks you can grab to go on your busy walking day ahead! They place a bag of a kind note and tuscany special biscotti at your door on the night before your check out, which was a very nice gesture by them. Air conditioner in the rooms works well. There are enough power outlets and cloth hangers, the bathroom is well facilitated as well. The minibar in the room is very good too.
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AI-generated summary based on recent guest reviews
Cleanliness
Reviews consistently describe very clean, well-maintained rooms and common areas. A few mention unpleasant odors or isolated cleanliness issues.
Related guest reviews
10
Bryan
17 Aug 2025
·
Stayed 1 night
Very clean
Very clean
10
Jacqueline
26 Sept 2025
·
Stayed 1 night
Clean room
Clean room
8
Rammohan
1 Mar 2026
·
Stayed 2 nights
Clean and well maintained rooms Excellent breakfast Could have provided with more coffee and tea pods/bags in room No milk sachet
Clean and well maintained rooms Excellent breakfast Could have provided with more coffee and tea pods/bags in room No milk sachet
4
jaehoon
3 Feb 2026
·
Stayed 2 nights
During stay at this hotel I suffered severe headache due to four odors emanating swer pipe or toilets. It is essential that the hotel immediate action to resolve this issue for future guest.
During stay at this hotel I suffered severe headache due to four odors emanating swer pipe or toilets. It is essential that the hotel immediate action to resolve this issue for future guest.
10
JUAN JOSE
6 Nov 2025
·
Stayed 2 nights
The room and the hotel in general was very clean. The location is perfect. And the service was amazing, everyone was very kind. When we come back, we’ll definitely stay there again.
The room and the hotel in general was very clean. The location is perfect. And the service was amazing, everyone was very kind. When we come back, we’ll definitely stay there again.
6
Per
3 Nov 2025
·
Stayed 4 nights
Great staff. However the hotel smells of mold. All our clothes smelled also when we came home.
Great staff. However the hotel smells of mold. All our clothes smelled also when we came home.
10
Nabil
10 Jan 2026
·
Stayed 2 nights
The hotel’s location is perfect—just a 3-minute walk from the train station and a 5-minute walk from the historic center of Florence. The room is a bit small, but it is very clean.
The hotel’s location is perfect—just a 3-minute walk from the train station and a 5-minute walk from the historic center of Florence. The room is a bit small, but it is very clean.
2
anna
20 Sept 2024
·
Stayed 1 night
The room was not very clean. The bathroom door did not work. My son looked in there for 30 minutes or more. They told us not to close the door when we went to the bathroom. Tiny bedroom I was sharing with my son...The air conditioning was not working. The temperature in Florence that day was 42 degrees. The only thing they gave us was a 5 dollar fan that was ridiculous .I spent over $450 for the room.
The room was not very clean. The bathroom door did not work. My son looked in there for 30 minutes or more. They told us not to close the door when we went to the bathroom. Tiny bedroom I was sharing with my son...The air conditioning was not working. The temperature in Florence that day was 42 degrees. The only thing they gave us was a 5 dollar fan that was ridiculous .I spent over $450 for the room.
6
Dag Sverre
5 Aug 2025
·
Stayed 1 night
Luktet mugg i resepsjon og på rommet
Luktet mugg i resepsjon og på rommet
10
Ruchika
15 Aug 2025
·
Stayed 2 nights
Nice and clean
Nice and clean
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AI-generated summary based on recent guest reviews
Rooms
Rooms are modern and comfortable but often small, with compact bathrooms and limited storage; some report street noise while others found rooms quiet. Wi-Fi is a recurring weak point, and a few noted hard beds or temperature/shower issues.
Related guest reviews
8
Mary
12 May 2025
·
Stayed 5 nights
I loved the hotel but recommend solo travellers to book a double room. The single room is very small and dark - I found it quite depressing. Everything else about the hotel was very good.
I loved the hotel but recommend solo travellers to book a double room. The single room is very small and dark - I found it quite depressing. Everything else about the hotel was very good.
10
Alejandra
24 Mar 2025
·
Stayed 1 night
Wifi was not very well and reliable
Wifi was not very well and reliable
8
Kurt
18 Sept 2025
·
Stayed 3 nights
This hotel is perfectly located to all the attractions. However it was surprisingly quiet being in the middle of the business. Rooms are on the small side but extremely nice. Only complaint I have is the pillows. One thin pillow and one thick and not very comfortable. Breakfast was really good overall and quite a selection. Overall though the service was really great. The front desk attendant named John was exceptional in recommending restaurants and making reservations. He was also great in ordering taxis whenever we needed.
This hotel is perfectly located to all the attractions. However it was surprisingly quiet being in the middle of the business. Rooms are on the small side but extremely nice. Only complaint I have is the pillows. One thin pillow and one thick and not very comfortable. Breakfast was really good overall and quite a selection. Overall though the service was really great. The front desk attendant named John was exceptional in recommending restaurants and making reservations. He was also great in ordering taxis whenever we needed.
6
Stephanie
8 Nov 2025
·
Stayed 1 night
Overall this hotel was ok. Pros: Not too far from the train station or trolley, good restaurants around, place seemed clean, and the staff was nice. Cons: The downstairs bathrooms were out of toilet paper when we arrived, the room was very minimal - I mean not even any end tables, bathroom was tiny.
Overall this hotel was ok. Pros: Not too far from the train station or trolley, good restaurants around, place seemed clean, and the staff was nice. Cons: The downstairs bathrooms were out of toilet paper when we arrived, the room was very minimal - I mean not even any end tables, bathroom was tiny.
8
Veronika
25 May 2025
·
Stayed 4 nights
We loved this hotel. We had a deluxe room and it was delicious. We had 2 large beds and each bed was in its own room almost. Each area had its own tv. Beds were comfortable. We loved it. Shower area was very nice except the actual shower was tiny. And I mean small!!! Their water pressure was fantastic. The staff at the hotel are incredible and super helpful. The service is incredible. Whatever we asked for, was literally done right away. And I mean within minutes. Our room came on the main road, initially the first night on a Friday night it was loud until about 2 am. But all other nights it was quiet. Breakfast selection was great and they make the coffee for you. Again at breakfast, service was great. We would stay here again.
We loved this hotel. We had a deluxe room and it was delicious. We had 2 large beds and each bed was in its own room almost. Each area had its own tv. Beds were comfortable. We loved it. Shower area was very nice except the actual shower was tiny. And I mean small!!! Their water pressure was fantastic. The staff at the hotel are incredible and super helpful. The service is incredible. Whatever we asked for, was literally done right away. And I mean within minutes. Our room came on the main road, initially the first night on a Friday night it was loud until about 2 am. But all other nights it was quiet. Breakfast selection was great and they make the coffee for you. Again at breakfast, service was great. We would stay here again.
8
Teddy
14 Aug 2025
·
Stayed 5 nights
Amazing location, superior comfort bedding, staff were great. The only 2 things I wasn’t really impressed are the intermittent temperature of hot water and acoustic (you can hear next door tv and the slamming door is extremely loud). These 2 things are essential for a good night sleep after out and about all day.
Amazing location, superior comfort bedding, staff were great. The only 2 things I wasn’t really impressed are the intermittent temperature of hot water and acoustic (you can hear next door tv and the slamming door is extremely loud). These 2 things are essential for a good night sleep after out and about all day.
10
Payal
30 Nov 2025
·
Stayed 3 nights
Room was clean. Bathroom was quite small and tight.
Room was clean. Bathroom was quite small and tight.
8
Amy
2 Oct 2023
·
Stayed 1 night
Great place to stay and would return. One comment is the room was tiny. The furniture just fits with little room to spare.
Great place to stay and would return. One comment is the room was tiny. The furniture just fits with little room to spare.
10
Krystle
14 Mar 2025
·
Stayed 2 nights
Staffs are polite and professional. Location is very convinent, close to the train station. Only small complaint would be the wifi is very weak. But other than that everything is great about the hotel
Staffs are polite and professional. Location is very convinent, close to the train station. Only small complaint would be the wifi is very weak. But other than that everything is great about the hotel
4
Najib
28 Jul 2025
·
Stayed 1 night
Pros: Excellent location Excellent cleanliness Excellent safety. Updated rooms Cons: WiFi is Terrible. Does NOT reach the rooms despite many many calls and attempts to fix. I had to keep buying ice cube and put them in the refrigerator to keep my stuff cold.
Pros: Excellent location Excellent cleanliness Excellent safety. Updated rooms Cons: WiFi is Terrible. Does NOT reach the rooms despite many many calls and attempts to fix. I had to keep buying ice cube and put them in the refrigerator to keep my stuff cold.
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AI-generated summary based on recent guest reviews
Service
Service is a standout, with friendly, proactive staff offering helpful recommendations, swift assistance, and smooth check-in/out. Isolated complaints cite slow response during a late-night alarm or a dispute at checkout.
Related guest reviews
10
Orest
15 Jul 2024
·
Stayed 2 nights
My wife and I enjoyed a few days in Firenze during our honeymoon and had the pleasure of staying at The Market Urban Hotel. We arrived a few hours before check in and the staff was incredibly accommodating in getting our room prepared so that we would be able to check in and drop off our luggage/ wash up before heading out to explore the city. The staff was extremely friendly and helpful in providing us with directions, recommendations on where to eat, etc. The hotel itself was very clean and we did enjoy the blend of modern motif with old charm. The location of the hotel was close enough to the train station (7 minute walk) while being far enough to avoid all of the traffic and people that you would normally find around a station. The hotel itself was also centrally located to many of the major attractions and shopping areas which made it easy to head out for a few hours and then return for a quick rest or some reprieve from the heat! In the evenings we enjoyed the fact that there was a gelateria within steps of the hotel as well as a great restaurant next door which had delicious home made pasta! We would definitely stay at The Market Urban Hotel the next time we visit Firenze. Thank you again for such a wonderful experience! Grazie Millie, Nicole & Oreste
My wife and I enjoyed a few days in Firenze during our honeymoon and had the pleasure of staying at The Market Urban Hotel. We arrived a few hours before check in and the staff was incredibly accommodating in getting our room prepared so that we would be able to check in and drop off our luggage/ wash up before heading out to explore the city. The staff was extremely friendly and helpful in providing us with directions, recommendations on where to eat, etc. The hotel itself was very clean and we did enjoy the blend of modern motif with old charm. The location of the hotel was close enough to the train station (7 minute walk) while being far enough to avoid all of the traffic and people that you would normally find around a station. The hotel itself was also centrally located to many of the major attractions and shopping areas which made it easy to head out for a few hours and then return for a quick rest or some reprieve from the heat! In the evenings we enjoyed the fact that there was a gelateria within steps of the hotel as well as a great restaurant next door which had delicious home made pasta! We would definitely stay at The Market Urban Hotel the next time we visit Firenze. Thank you again for such a wonderful experience! Grazie Millie, Nicole & Oreste
10
Patti
18 Aug 2025
·
Stayed 3 nights
I had such a wonderful stay at this hotel in Florence. The location couldn’t be better right in the heart of the city, making it easy to walk to all the major sights, shops, and restaurants. What really stood out to me was the hospitality. The receptionist was incredibly welcoming from the moment I arrived and went above and beyond by giving me a detailed map of the city, pointing out how to get to key attractions as well as local spots worth visiting. I truly appreciated that personal touch, it made exploring Florence so much easier and more enjoyable. The room itself was spotless, comfortable, and had everything I needed for a relaxing stay. I was impressed with how well-kept and clean everything was, and it really added to the overall positive experience. Overall, this hotel exceeded my expectations. Between the unbeatable location, the genuine hospitality, and the clean and comfortable rooms, I couldn’t have asked for a better stay. I would definitely choose this hotel again on my next trip to Florence and highly recommend it to anyone visiting the city.
I had such a wonderful stay at this hotel in Florence. The location couldn’t be better right in the heart of the city, making it easy to walk to all the major sights, shops, and restaurants. What really stood out to me was the hospitality. The receptionist was incredibly welcoming from the moment I arrived and went above and beyond by giving me a detailed map of the city, pointing out how to get to key attractions as well as local spots worth visiting. I truly appreciated that personal touch, it made exploring Florence so much easier and more enjoyable. The room itself was spotless, comfortable, and had everything I needed for a relaxing stay. I was impressed with how well-kept and clean everything was, and it really added to the overall positive experience. Overall, this hotel exceeded my expectations. Between the unbeatable location, the genuine hospitality, and the clean and comfortable rooms, I couldn’t have asked for a better stay. I would definitely choose this hotel again on my next trip to Florence and highly recommend it to anyone visiting the city.
6
Yufeng
31 Jan 2025
·
Stayed 3 nights
Overall good experience, nice staff. Except for the false alarm at 4am in the morning, and I called the reception at least 4 times during different times, no one picked up the phone. It is not for emergency issues, but still…. Besides this, the stay was enjoyable, the false alarm and calls might be a random incident…..
Overall good experience, nice staff. Except for the false alarm at 4am in the morning, and I called the reception at least 4 times during different times, no one picked up the phone. It is not for emergency issues, but still…. Besides this, the stay was enjoyable, the false alarm and calls might be a random incident…..
10
Sravanthi
5 Jul 2025
·
Stayed 3 nights
A Wonderful Stay with Exceptional Staff Our experience at this place was truly excellent, made even more memorable by the incredible team. David at the front desk was outstanding—knowledgeable, friendly, and always ready to help. He gave us great recommendations for local attractions and fantastic food spots, and even helped us with reservations, making our visit so much smoother. A heartfelt thank you also goes to Leiann in the kitchen. She greeted us every morning with the warmest smile and the kindest heart. Her coffee and hot chocolate were the perfect start to our days, and her genuine hospitality made us feel right at home. Highly recommend this place for both the comfort and the amazing people who make it so special!
A Wonderful Stay with Exceptional Staff Our experience at this place was truly excellent, made even more memorable by the incredible team. David at the front desk was outstanding—knowledgeable, friendly, and always ready to help. He gave us great recommendations for local attractions and fantastic food spots, and even helped us with reservations, making our visit so much smoother. A heartfelt thank you also goes to Leiann in the kitchen. She greeted us every morning with the warmest smile and the kindest heart. Her coffee and hot chocolate were the perfect start to our days, and her genuine hospitality made us feel right at home. Highly recommend this place for both the comfort and the amazing people who make it so special!
10
Sandra
25 Oct 2025
·
Stayed 3 nights
Excellent staff at desk.
Excellent staff at desk.
10
Steve Garcia
26 Oct 2025
·
Stayed 3 nights
Our stay in the Market Urban Hotel was absolutely amazing. It's a 5-10 minute walk from the train station and is a perfect starting point for going around the city. The surrounds get quite busy though so be prepared to dodge your way through the foot traffic. It's a small hotel so we were quite surprised by the good size of our room. The breakfast spread was adequate but what it lacked in choices was made up for by the amazing service! Special mention to the kitchen and dining staff: Jessica, Nika, Jem and Carla...there were no pan-de-sals but they made us feel at home!
Our stay in the Market Urban Hotel was absolutely amazing. It's a 5-10 minute walk from the train station and is a perfect starting point for going around the city. The surrounds get quite busy though so be prepared to dodge your way through the foot traffic. It's a small hotel so we were quite surprised by the good size of our room. The breakfast spread was adequate but what it lacked in choices was made up for by the amazing service! Special mention to the kitchen and dining staff: Jessica, Nika, Jem and Carla...there were no pan-de-sals but they made us feel at home!
10
Carla
24 May 2024
·
Stayed 4 nights
This hotel is outstanding. Great location close to train station and central to many popular landmarks. The hotel staff is amazing. Friendly and very helpful. Breakfast is perfect amount of food. David at front desk was outstanding in helping us with a medical issue and always friendly and knowledgeable.
This hotel is outstanding. Great location close to train station and central to many popular landmarks. The hotel staff is amazing. Friendly and very helpful. Breakfast is perfect amount of food. David at front desk was outstanding in helping us with a medical issue and always friendly and knowledgeable.
10
Jacqueline
2 Oct 2025
·
Stayed 1 night
RECEPTIONISTS AND BREAKFAST STAFF AMAZING
RECEPTIONISTS AND BREAKFAST STAFF AMAZING
10
Justine
26 Oct 2024
·
Stayed 6 nights
I traveled to Florence on a solo trip and this hotel was a great place to stay! The location was fantastic; very close to the Santa Maria Novella train station, the Uffizi, Academia Galleria, Duomo, etc! The hotel itself was very clean and comfortable. Best of all, the front desk staff, Nicola and Giovanni, were very kind, friendly, and helpful with recommendations/any questions I had. I will definitely stay here the next time I'm in Florence! Highly recommend!
I traveled to Florence on a solo trip and this hotel was a great place to stay! The location was fantastic; very close to the Santa Maria Novella train station, the Uffizi, Academia Galleria, Duomo, etc! The hotel itself was very clean and comfortable. Best of all, the front desk staff, Nicola and Giovanni, were very kind, friendly, and helpful with recommendations/any questions I had. I will definitely stay here the next time I'm in Florence! Highly recommend!
2
Thomas
26 Jul 2024
·
Stayed 1 night
Staff took my wifes lugage after accusing us of "not "paying after booking with expedia.
Staff took my wifes lugage after accusing us of "not "paying after booking with expedia.
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AI-generated summary based on recent guest reviews
Location
Steps from Santa Maria Novella station and an easy walk to major sights, markets, and dining. Some guests felt the immediate surroundings were busy or a bit gritty, though many still found it convenient and safe.
Related guest reviews
10
Martha Velia
13 Nov 2025
·
Stayed 1 night
Muy práctica ubicación a unos 5 minutos caminando de la estación de tren. Personal amable, desayuno variado, habitación limpia con buena ventilación y cortinas black out.
Muy práctica ubicación a unos 5 minutos caminando de la estación de tren. Personal amable, desayuno variado, habitación limpia con buena ventilación y cortinas black out.
10
Simone
2 Dec 2025
·
Stayed 1 night
Localização próximo da Estação, hotel renovado, cafe da manha gostoso! Próximo de locais a visitar! Equipe: John check in e a equipe do café da manha, muitíssimoatenciossimpaticos!
Localização próximo da Estação, hotel renovado, cafe da manha gostoso! Próximo de locais a visitar! Equipe: John check in e a equipe do café da manha, muitíssimoatenciossimpaticos!
8
DENISE
10 Jan 2026
·
Stayed 3 nights
Muito bem localizado e silencioso.
Muito bem localizado e silencioso.
8
Shadi
1 Aug 2025
·
Stayed 3 nights
The Hotel was Ok, the area around the hotel is a little bit inconvenient. There were several homeless people and a lot looking weird. I was just worried about my family in this neighborhood
The Hotel was Ok, the area around the hotel is a little bit inconvenient. There were several homeless people and a lot looking weird. I was just worried about my family in this neighborhood
8
Stephanie
1 Aug 2023
·
Stayed 2 nights
The location is great for the train station. The rooms are nicely decorated. I found the neighbourhood felt a little unsafe at night. I had noisy neighbours in the next room so I moved rooms my second night. The staff were very helpful
The location is great for the train station. The rooms are nicely decorated. I found the neighbourhood felt a little unsafe at night. I had noisy neighbours in the next room so I moved rooms my second night. The staff were very helpful
10
Eliot
21 May 2024
·
Stayed 4 nights
This was our first trip to Florence. We did a lot of research but even with that you’re never really sure you found the right place. We chose Market Urban based on the reviews. This hotel is not in the center of everything but really close and we think that was a benefit. It is a short seven minute walk from the train station, 10 minutes to the Duomo, 15 minutes to Academia and 20 minutes to Ufuzi Lots of restaurants nearby. By USA standards the rooms are a bit small BUT we had a comfortable king bed and a modern bathroom. Most importantly the people who work there are super friendly and helpful with things like recommendations for restaurants directions tours etc. I want to specifically thank David, Nick, Roberto and Giovani. If you are from the USA you will appreciate the breakfast . Scrambled Eggs, bacon, pancakes, croissants, fruit and yes real American coffee
This was our first trip to Florence. We did a lot of research but even with that you’re never really sure you found the right place. We chose Market Urban based on the reviews. This hotel is not in the center of everything but really close and we think that was a benefit. It is a short seven minute walk from the train station, 10 minutes to the Duomo, 15 minutes to Academia and 20 minutes to Ufuzi Lots of restaurants nearby. By USA standards the rooms are a bit small BUT we had a comfortable king bed and a modern bathroom. Most importantly the people who work there are super friendly and helpful with things like recommendations for restaurants directions tours etc. I want to specifically thank David, Nick, Roberto and Giovani. If you are from the USA you will appreciate the breakfast . Scrambled Eggs, bacon, pancakes, croissants, fruit and yes real American coffee
10
Milena Sayuri
4 Jun 2025
·
Stayed 2 nights
Localização perfeita, perto de tudo!! staff simpáticos, café da manhã ok Muito silencioso, não escutei nada da rua Único problema: cama dura e travesseiro duro
Localização perfeita, perto de tudo!! staff simpáticos, café da manhã ok Muito silencioso, não escutei nada da rua Único problema: cama dura e travesseiro duro
10
lauren
10 Nov 2025
·
Stayed 2 nights
The location was fantastic. I could rest in the middle of the day AND visit all the sights. It’s near the train station and lots of restaurants. The staff were very helpful and friendly. As a solo traveler I felt safe. The room, though small was well designed, clean and a great bed. The best surprise was an excellent breakfast, of scrambled eggs, Italian pastries, fresh coffee and juices. The breakfast area was very nice to sit and enjoy.
The location was fantastic. I could rest in the middle of the day AND visit all the sights. It’s near the train station and lots of restaurants. The staff were very helpful and friendly. As a solo traveler I felt safe. The room, though small was well designed, clean and a great bed. The best surprise was an excellent breakfast, of scrambled eggs, Italian pastries, fresh coffee and juices. The breakfast area was very nice to sit and enjoy.
10
Nabil
10 Jan 2026
·
Stayed 2 nights
The hotel’s location is perfect—just a 3-minute walk from the train station and a 5-minute walk from the historic center of Florence. The room is a bit small, but it is very clean.
The hotel’s location is perfect—just a 3-minute walk from the train station and a 5-minute walk from the historic center of Florence. The room is a bit small, but it is very clean.
2
Anthony
16 Sept 2025
·
Stayed 1 night
The facilities were fine enough but the location on an unparkable tourist hotel-only street is the worst experience I've had in this beautiful historic city.
The facilities were fine enough but the location on an unparkable tourist hotel-only street is the worst experience I've had in this beautiful historic city.
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AI-generated summary based on recent guest reviews
Dining
Breakfast is frequently praised for quality, coffee, and solid variety. A few note limited options or a small, crowded dining area.
Related guest reviews
10
Christian
23 Oct 2025
·
Stayed 1 night
Great location with very clean room. Breakfast was great with pastries, fruit, eggs and efficient staff.
Great location with very clean room. Breakfast was great with pastries, fruit, eggs and efficient staff.
6
Geovanna Paola
31 Aug 2025
·
Stayed 2 nights
Dinning area very small and limited food options
Dinning area very small and limited food options
10
Tatiana
24 Dec 2025
·
Stayed 3 nights
O Hotel tem ótima localização, muito perto do Duomo, perto também da estação Santa Maria Novella. Tudo muito limpo e ótimo café da manhã, com destaque para as meninas Jessica e Carla, que são muito solícitas e atenciosas. Assim como todos da recepção. Excelente estada.
O Hotel tem ótima localização, muito perto do Duomo, perto também da estação Santa Maria Novella. Tudo muito limpo e ótimo café da manhã, com destaque para as meninas Jessica e Carla, que são muito solícitas e atenciosas. Assim como todos da recepção. Excelente estada.
10
Huixing
18 Mar 2025
·
Stayed 3 nights
Absolutely loved this stay, it felt like home. excellent location, convenient to train station and everywhere! The hotel are very nice and clean, with an excellent FREE breakfast!
Absolutely loved this stay, it felt like home. excellent location, convenient to train station and everywhere! The hotel are very nice and clean, with an excellent FREE breakfast!
10
Angela
29 Nov 2024
·
Stayed 2 nights
Well located, near the center and train station. The breakfast was good, however I was missing real fresh bread, they only provided toasts and croissants which looked artificial (definitely not from the bakery). The staff was nice and helpful
Well located, near the center and train station. The breakfast was good, however I was missing real fresh bread, they only provided toasts and croissants which looked artificial (definitely not from the bakery). The staff was nice and helpful
10
Jia
27 Sept 2025
·
Stayed 2 nights
Very friendly staff, excellent breakfast, great location
Very friendly staff, excellent breakfast, great location
10
Fabio
28 Jul 2025
·
Stayed 1 night
struttura ben situata per un soggiorno di pochi giorni, nel complesso si tratta di un ottimo hotel confortevole e pratico. La colazione per scelta dei prodotti e spazio andrebbe rivista e migliorabile, c'è di tutto ma "poco". Personale disponibile ed attento al cliente. Se avrò altre occassioni non manchero di prendere in considerazione di soggiornare di nuovo. well located structure for a stay of a few days, overall it is an excellent comfortable and practical hotel. Breakfast, based on the choice of products and space, should be reviewed and improved, there is everything but "little". Available and customer-focused staff. If I have other opportunities I will not fail to consider staying again.
struttura ben situata per un soggiorno di pochi giorni, nel complesso si tratta di un ottimo hotel confortevole e pratico. La colazione per scelta dei prodotti e spazio andrebbe rivista e migliorabile, c'è di tutto ma "poco". Personale disponibile ed attento al cliente. Se avrò altre occassioni non manchero di prendere in considerazione di soggiornare di nuovo. well located structure for a stay of a few days, overall it is an excellent comfortable and practical hotel. Breakfast, based on the choice of products and space, should be reviewed and improved, there is everything but "little". Available and customer-focused staff. If I have other opportunities I will not fail to consider staying again.
8
William
23 Aug 2025
·
Stayed 3 nights
Very friendly and welcoming staff. Good location and close to many attractions. However, the breakfast selection is somewhat limited and the reception area is rather small. Over all a good choice for a busy traveler.
Very friendly and welcoming staff. Good location and close to many attractions. However, the breakfast selection is somewhat limited and the reception area is rather small. Over all a good choice for a busy traveler.
10
Kim
16 Jul 2025
·
Stayed 3 nights
Perfect location, 2min walk to the train station. Many many restaurants and patios nearby. Extremely clean, and wonderfully pleasant people. Breakfast is included, and a special thanks to our servers Jen, Carla, and Leiann 😁
Perfect location, 2min walk to the train station. Many many restaurants and patios nearby. Extremely clean, and wonderfully pleasant people. Breakfast is included, and a special thanks to our servers Jen, Carla, and Leiann 😁
10
Nichole
15 May 2024
·
Stayed 2 nights
Loved my stay here! My room was perfect and comfortable and the staff were kind and helpful. The breakfast was delicious especially the cappuccino! Will definitely stay here again!
Loved my stay here! My room was perfect and comfortable and the staff were kind and helpful. The breakfast was delicious especially the cappuccino! Will definitely stay here again!
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AI-generated summary based on recent guest reviews
10
Nicholas
3 weeks ago
·
Stayed 2 nights
Love this hotel. It was our 2nd time staying at here. The staff is wonderful and the location is close to the train station and all the major sites. Can’t recommend it enough
Love this hotel. It was our 2nd time staying at here. The staff is wonderful and the location is close to the train station and all the major sites. Can’t recommend it enough
10
Alona
3 weeks ago
·
Stayed 1 night
Great hotel location Walking distance to main attractions all within 15min
Great hotel location Walking distance to main attractions all within 15min
10
Linda
11 Sept 2026
·
Stayed 2 nights
We stayed at the Market Urban on our first few nights in Italy - it is walkable from the train station which was super helpful! The front desk clerk is amazing - wish I could remember his name. He helped us with restaurant choices and reservations as well as travel arranagments to our next destination. The breakfast provided is amazing - so many choices and makes the start of your day so easy!
We stayed at the Market Urban on our first few nights in Italy - it is walkable from the train station which was super helpful! The front desk clerk is amazing - wish I could remember his name. He helped us with restaurant choices and reservations as well as travel arranagments to our next destination. The breakfast provided is amazing - so many choices and makes the start of your day so easy!
8
William
7 Sept 2026
·
Stayed 2 nights
Staff was great! Room was nice and spacious and hotel close to the markets and restaurants !! Elevator was very small especially if you have a wheelchair which we had and barely fit! Would recommend!
Staff was great! Room was nice and spacious and hotel close to the markets and restaurants !! Elevator was very small especially if you have a wheelchair which we had and barely fit! Would recommend!
10
Gino
1 Sept 2026
·
Stayed 4 nights
Great position. Clean and quiet. Great staff & breakfast. Highly recommend.
Great position. Clean and quiet. Great staff & breakfast. Highly recommend.
Property policies
Check-in instructions
Everything you need to know for a smooth check-in.
Check-in
Check-out
From 14:00 to 23:59
Before 11:00
Good to know
Additional policies and info about this property.
Optional extras
Additional paid services you can request.
FAQs about The Market Urban Hotel
Is parking available at the property?
Limited parking is available on-site, with nearby parking costing approximately EUR 39 per day. Reservations are not required.
What type of breakfast is offered and what are the serving hours?
Buffet breakfasts are available daily from 7:30 AM to 10:00 AM for a fee of approximately EUR 12 per person.
Are pets allowed at the property?
Pets are not allowed at the property, but service animals are exempt from this policy.
What are the standard check-in and check-out times?
Check-in is from 2:00 PM until 11:59 PM, and check-out is by 11:00 AM. Early or late check-in/check-out may be available upon request, but additional charges may apply.
What accessibility features does the property offer?
The property features step-free entrances and wheelchair-accessible facilities, including public areas and rooms. Specific details about bathroom accessibility are not provided.
What is the location of the property in relation to key attractions?
The property is centrally located in Florence, just a 5-minute walk from Piazza di Santa Maria Novella and 9 minutes from the Gallery of the Academy of Florence. It is approximately 0.6 miles from Piazza della Signoria and 1.1 miles from Pitti Palace.
What are the policies for guests staying with children?
Children are allowed at the property, and one child aged 3 years or younger can stay free when occupying the parent or guardian's room using existing bedding.
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Instant AI responses are based on hotel information
Prices for upcoming dates
October 2026
Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
November 2026
Su | Mo | Tu | We | Th | Fr | Sa |
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Cheaper
Pricier
Average nightly price across deals, with taxes & fees.
Prices in USD for 2 guests, updated daily.
- 2026-10-15: NO DATA
- 2026-10-16: NO DATA
- 2026-10-17: 306.7283710324402USD
- 2026-10-18: 361.1260946708984USD
- 2026-10-19: 316.90892635528564USD
- 2026-10-20: 342.6617705650634USD
- 2026-10-21: 307.6557376802673USD
- 2026-10-22: 320.6324221283874USD
- 2026-10-23: 332.79242983001706USD
- 2026-10-24: NO DATA
- 2026-10-25: 345.25445940374755USD
- 2026-10-26: 279.7094703434753USD
- 2026-10-27: 296.36488752743526USD
- 2026-10-28: 316.40099451177974USD
- 2026-10-29: 230.45033757562254USD
- 2026-10-30: 210.12030379718016USD
- 2026-10-31: 262.56196846023556USD
- 2026-11-01: 187.4364202823181USD
- 2026-11-02: 203.87143524717712USD
- 2026-11-03: 203.87143524717712USD
- 2026-11-04: 187.4364202823181USD
- 2026-11-05: 190.72585179869077USD
- 2026-11-06: 174.29083683383178USD
- 2026-11-07: 244.51953169294737USD
- 2026-11-08: 178.0556312252197USD
- 2026-11-09: 170.08209944645688USD
- 2026-11-10: 187.4364202823181USD
- 2026-11-11: 190.72585179869077USD
- 2026-11-12: 187.4364202823181USD
- 2026-11-13: 365.4831332012634USD
- 2026-11-14: 184.05334655006408USD
- 2026-11-15: 158.64835058616637USD
- 2026-11-16: 169.85142402455136USD
- 2026-11-17: 163.59535222717284USD
- 2026-11-18: 160.72928299999998USD
- 2026-11-19: 162.32533396192932USD
- 2026-11-20: 165.40504807614136USD
- 2026-11-21: 207.92883583731077USD
- 2026-11-22: 160.72928299999998USD
- 2026-11-23: 157.06367046473693USD
- 2026-11-24: 171.00142246804808USD
- 2026-11-25: 184.51471454446408USD
- 2026-11-26: 208.99697451956175USD
- 2026-11-27: 215.3722943621826USD
- 2026-11-28: 217.47173226153564USD
- 2026-11-29: 163.41240689442444USD
- 2026-11-30: 162.32533396192932USD
- 2026-12-01: 162.32533396192932USD
- 2026-12-02: 216.9404241652374USD
- 2026-12-03: 214.84808660972593USD
- 2026-12-04: 167.94578778077695USD
- 2026-12-05: 190.21152278549192USD
- 2026-12-06: 171.00142246804808USD
- 2026-12-07: 161.827726772995USD
- 2026-12-08: 163.41240689442444USD
- 2026-12-09: 160.81474438493345USD
- 2026-12-10: 160.36743987350462USD
- 2026-12-11: 154.47816772283934USD
- 2026-12-12: 160.24304665156555USD
- 2026-12-13: 157.06367046473693USD
- 2026-12-14: 160.24304665156555USD
- 2026-12-15: 162.32533396192932USD
Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
Check-in must be done by someone who is at least 18 years old.
- Extra-person charges may apply and vary depending on property policy
- Government-issued photo identification and a credit card may be required at check-in for incidental charges
- Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
- This property accepts credit cards, debit cards, and cash
- Safety features at this property include a fire extinguisher and a smoke detector
- This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
- Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
- All guests, including children, must be present at check-in and show their government-issued photo ID card or passport.
- Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
- One child 3 years old or younger stays free when occupying the parent or guardian's room, using existing bedding.
- Only registered guests are allowed in the guestrooms.
Business details
Property registration number IT048017A1MZ9HXG5O
- Fee for buffet breakfast: approximately EUR 12 per person
- Nearby parking fee: EUR 50 per day (7 ft away)
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
Popular amenities
Parking
Non-smoking rooms
Room service
Valet parking
Tour desk
Dry cleaning
Services
Tour desk
Dry cleaning
Housekeeping
Safe-deposit box
Luggage storage
Self laundry
24-Hour Front Desk
Concierge Services
General
Room service
Non-smoking rooms
Breakfast in the room
Family room
Activities
Bicycle Tour Information
Parking
Parking
Valet parking
Internet
Free wi-fi