Name: Santa Maria Novella - WTB Hotels
Address: Florence, Tuscany, Florence, Tuscany, IT
Price range: $355–$1,098 per night
Rating: 9.32

What guests think

At Santa Maria Novella - WTB Hotels, travelers praise the central, walkable location near the train station, the friendly, accommodating staff, and the elegant historic character, with many noting very clean rooms and an excellent, often memorable breakfast.

Some guests experienced night-time noise from the piazza or bar, and the building’s maze of elevators and internal stairs made access or luggage handling awkward. A few mentioned dated elements, occasional odors or weak soundproofing, and minor temperature or bathroom quirks. Expect a charming, well-run base in Florence with lively surroundings.

Facilities

Cleanliness

Rooms

Service

Location

Dining

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AI-generated summary based on recent guest reviews

Facilities

Guests like the historic lounges, cozy bar and a rooftop terrace with city views, and some appreciated valet help with parking. A few mention late bar music or limited hours, a small gym/sauna with dated or broken equipment, and challenging ZTL access.

Related guest reviews

10

Pauletta

Jun 13, 2025

·

Stayed 3 nights

This was the second stay for us at the Hotel Santa Maria Novella. All that we loved about it the first time we enjoyed again. The staff is very friendly and helpful, the breakfast is very good, the bar is fantastic, the location is fabulous for walking around the core area of Florence. While we did get an upgrade with a sitting area, the room was a bit dark, but our kids' room was very bright with a great view as was the case with our first visit. We would definitely return on our next trip to Firenze!

10

Julia

Apr 23, 2024

·

Stayed 2 nights

This is a top-notch hotel - beautiful location, with lovely design touches and luxurious rooms. The breakfast room, bar, Napoleon-themed smoking room, all were gorgeous, and the view from the rooftop terrace was spectacular. Would highly recommend to anyone! We felt spoiled.

10

Craig

Jun 19, 2024

·

Stayed 4 nights

This location was amazing, the staff was so nice, and the room was fantastic. This is a 5 out of 5 star property. Areas for improvement are: we were in floor 2 and the bar could be heard well into the night especially on Saturday night and the gym was broken while we were there (no machines would power on). The equipment in the gym is super old and not up to the standards you would expect for a nice American hotel. Adding newer and more machines to the gym like a peloton would go a long ways. With that said most people aren’t coming to Florence wanting a nice gym, but this is important to our family. Overall, we would look to stay here again when we come back to Florence. Thank you!

10

Katie

Jan 13, 2025

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Stayed 4 nights

The hotel was excellent! The breakfast every day was incredible. We also loved the reading room and terrace. The staff were always friendly and the hotel was always clean and welcoming after a day out and about. There are many restaurants in the area that were wonderful too!

10

Annie

Jul 28, 2025

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Stayed 1 night

Although there is no parking place nearby, it won’t affect the entire staying, and the stuff will help to valet, just need to wait for 20-30 minutes. Super large room, very clean, soft towel, convenient location, very good breakfast. Highly recommended!!!

10

Mary

Oct 8, 2025

·

Stayed 3 nights

Hint — be sure to go across the Square to Señor Vino‘s for wine and lovely salads, and main courses be sure to pick up an extra bottle of wine so you can go to the top deck at the hotel and enjoy the sunset

10

David Michael

Aug 6, 2023

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Stayed 4 nights

Lovely hotel clean and good rooms and staff very good and friendly. Would of liked for the bar to have been open in the day as only opened at 6.30, also terrace was not as in the pictures that was for the penthouse room. We would stay there again excellent hotel

10

Chisa

Aug 21, 2024

·

Stayed 1 night

とにかくロケーションと屋上からの景色が最高

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10

Jessica

Jun 29, 2024

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Stayed 1 night

The location for the hotel was excellent and the staff was friendly and helpful. They suggested a great place for lunch and we were able to valet our car without any trouble. We loved the evening bar for apertivo as well.

8

Mary

Apr 17, 2024

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Stayed 5 nights

Otroligt vacker hotell, fantastiskt frukostutbud, enastående service från personalen när KLM tappade bort mitt baggage. Tyst i rummet trots att hotellet har en bar och ligger så centralt. Enda besvikelse var avsaknaden av spa. Hotellet har en bastu, det är inte en spa. Men som sagt, väldigt fint hotell som håller hög standard vad gäller hygienprodukter, städning, personal...

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Cleanliness

Reviews frequently describe the hotel and rooms as very clean and well kept, with reliable housekeeping. A few report occasional odors or light wear in some rooms or annex areas.

Related guest reviews

10

Aline

Nov 9, 2025

·

Stayed 1 night

Prachtige kamers en schoon

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10

Gentry

Aug 12, 2025

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Stayed 4 nights

This hotel was very clean, quiet and the location was great for all our activities. The breakfast buffet was fantastic. All Staff were very friendly and accommodating!

10

John-Paul

Aug 15, 2025

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Stayed 2 nights

Location is excellent. View from room was wonderful. Extremely clean and staff were great. Love this hotel.

2

JIHWAN

Sep 25, 2025

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Stayed 2 nights

1.방에 안좋은 하수구냄새가 심함 2.객실가는 복도에 계단이 있음 캐리어 옮기기힘듬 3.커넥트룸이라 옆방소음 심함 위치는좋으나 냄새와 계단이동 소음 이런것때문에 다시는 이용안할꺼같음

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10

Miki

Jan 19, 2024

·

Stayed 2 nights

こじんまりとした落ち着いたホテルでした。立地も駅にも近く、主要観光スポットにも徒歩で行けるので便利。朝食も落ち着いてゆっくり食べられるました。シーズンオフだったからかもしれませんが。フロントデスクスタッフも皆さん感じが良かったです。お部屋も清潔で、アメニティーも基本的なものは揃っていました。大理石使いのバスルームは照明も明るく清潔。何よりシャワーの勢いがよく、日本人には満足がいくでしょう。

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10

deborah

Jun 14, 2025

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Stayed 1 night

Very beautiful and clean!!!!

6

Masami

May 5, 2024

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Stayed 2 nights

別館を予約したら、口コミ通り玄関が下水の匂いで気分が悪くなった。別館は本館とは全く別の建物でアパート面の一室だった。入り口の鍵はとても開きにくく、本館まで行ってベルボーイをお願いして開けてもらった本館の施設は使っても良いとのことだったが、何があるかもわからず、結局朝食以外で本館に行くことはなかった。次回は本館に泊まろうと思う。別館は全くお勧めしない。

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8

HIROKO

Nov 5, 2025

·

Stayed 2 nights

２回目の滞在ホテルです。以前来た時より綺麗になっていました。クラッシックにこだわった素敵なホテルでどこへ行くにもアクセスがよいです。ただ排水がよくないせいかお部屋の臭いは気になりました。

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8

Marina

May 20, 2024

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Stayed 3 nights

Service was good, but room had some smell.

10

Timothy

Nov 8, 2025

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Stayed 4 nights

A lovely room, comfortable bed, very clean hotel. Very friendly and helpful staff. Well situated for all areas of the centre.

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Rooms

Rooms have classic decor, comfortable beds and, in many cases, generous space and lovely views of the piazza; Wi‑Fi is generally fine but not always. Downsides include noise in piazza‑facing rooms, internal stairs or split‑level layouts, some dated elements, and occasional temperature or bathroom quirks.

Related guest reviews

10

Tara

Sep 30, 2025

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Stayed 3 nights

Beautiful hotel, spacious rooms, friendly staff, fantastic location.

8

Debra

May 23, 2025

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Stayed 2 nights

This property is charming. Very clean, staff was all fine. I had two complaints, Our bedroom was 15 steps above the living room and bathroom, which was a true inconvenience. And our room was 2 elevators and 8 more steps from the lobby, which I guess comes with such a classic structure

10

Michael

Apr 6, 2023

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Stayed 1 night

We stayed in the family suite for one night and it was a little weird when we had to walk down the street (with the luggage person helping us) to access the condo in a separate building. However, we we pleasantly surprised by the spaciousness of this accommodation. This was perfect for our family of five. Plus, we had two sets of full height glass doors in the main bedroom that opened to a balcony overlooking the huge square. This was lovely. We ate dinner about 100 steps from our condo and it was great. Breakfast at the hotel was also very nice. We wish we would have stayed at this hotel for a few more nights. I’m adding a photo from our balcony. This was so cool.

10

Lise

Nov 8, 2025

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Stayed 1 night

Room was clean and the view was amazing. True Italian culture right outside!

8

Kathryn

Jan 16, 2025

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Stayed 3 nights

Great location on Piazza Santa Maria Novella (and close to train station). Lovely hotel with friendly, helpful staff. Great breakfast. My large room had a view into piazza/church, which was lovely, but there was lots of loud noise and music from bars below which I didn’t enjoy. Marble-tiled bathroom was spacious, but shower over bath with flimsy shower curtain wasn’t pleasant.

8

Roberta

Nov 12, 2025

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Stayed 4 nights

Perfect hotel in Florence for our stay: location, understated luxury, quiet and efficient service. Just wonderful. Truly exceeded our expectations.

10

Lydia

Apr 6, 2025

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Stayed 1 night

Great hotel and location. Very loud at night-we were there on a Saturday night so that, I am sure, makes a difference.

8

Charles

May 18, 2025

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Stayed 2 nights

The second time we stayed there during our 14 day Italy trip, we had the suite Flower room. Huge room but probably the worst view of nothing but back alley and garbage. We asked for a junior suite which was the same as our first stay regular room. Fantastic view but room half the size and they charges €60 to change to the small room with great view. Overall good experience but had a few issues that we did not let blemish our second Italy trip in 6 months. Great breakfast as well! Bell staff and front desk very attentive and helpful

10

Myung

Oct 29, 2024

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Stayed 5 nights

Everything was excellent except wifi.

8

nha-truc

Mar 24, 2025

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Stayed 7 nights

Everything at this hotel is fine, except the bed. Terrible bed. It’s time for them to replace their bed frames and mattresses.

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Service

Service is widely praised as warm, professional and accommodating, with helpful front desk and thoughtful touches like early breakfast boxes. Isolated reports cite slow responses or inconsistent follow‑up.

Related guest reviews

10

Marshall

Jan 26, 2025

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Stayed 2 nights

This is surely among the finest boutique hotels in Florence... wonderful location, immaculate building rich in white marble and fine woods, and most important warm, sincere, professional hospitality by the entire staff. The price was surprisingly modest all considered (we visited in mid-winter). Hint... if you have trouble sleeping, chose a room off the SM Novella square.

10

Cheng

Nov 1, 2025

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Stayed 3 nights

Our stay at Hotel Santa Maria Novella was wonderful! The staff was exceptional — especially the team at the breakfast area. They were always so welcoming, friendly, and attentive, serving with genuine smiles and making sure every guest felt cared for. Their warmth really made a difference and set such a positive tone for each day. The rooms were a bit small, but they were very comfortable, beautifully maintained, and had a classic charm that matched the elegance of the hotel. The location couldn’t be better — right in the heart of Florence, close to everything yet peaceful and relaxing. We truly enjoyed our stay and would definitely return. Highly recommend this hotel to anyone visiting Florence!

8

Suellen

Apr 19, 2023

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Stayed 7 nights

The hotel overall is nice however service especially front desk can be slow. I left a few items and it took them a couple of days to respond, they found the items and still taking a few days and multiple emails to let me know they are going to be sending them.

10

Polly

Mar 21, 2025

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Stayed 1 night

Close to train station and excellent service, had everything we wanted!

10

Alberto Alonso

Jul 19, 2025

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Stayed 4 nights

Staff was excellent very helpful and friendly. Breakfast always fresh and delicious. We stayed in a junior suite with a view really great.

10

Robin

Jun 14, 2024

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Stayed 7 nights

This is a lovely hotel with lovely views, an amazing breakfast buffet in true European style and friend, caring staff. We very much enjoyed our stay. They went out of their way to accommodate our needs. We will be back!

10

Timothy

Nov 8, 2025

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Stayed 4 nights

A lovely room, comfortable bed, very clean hotel. Very friendly and helpful staff. Well situated for all areas of the centre.

10

Christian Oliver

Apr 19, 2023

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Stayed 4 nights

Great location, staff were outstanding and a really nice place to stay!

8

samantha

Aug 10, 2025

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Stayed 8 nights

I loved the elegance and diversity of the daily breakfast, the courtesy of most of the staff, the charming Italian decor, and the room upgrade. That said, the first evening I stayed there, a frightening incident occurred when a person knocked loudly on my hotel door and managed to open it. Although the door was not dead-bolted (our mistake), it was locked, which caused us great panic. I called the concierge right away, who managed the situation verbally (and sent someone up); however, there was no hotel-initiated follow-up or courtesy given from the hotel, which we found to be quite odd.

8

Saraswattee

Jun 23, 2025

·

Stayed 2 nights

Liked the structure and decor! Lack of customer service, staff attitude as if they don’t want to work.

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Location

Exceptionally central: a short walk from Santa Maria Novella station and within easy walking distance of major sights, restaurants and shopping. Some guests advise potential night noise in piazza‑facing rooms.

Related guest reviews

10

NOBUYUKI

Aug 27, 2024

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Stayed 2 nights

Few minutes walk from the rail station, very close to Duomo, ideal location to stay Firenze.

10

E GLOBAL

Jan 4, 2026

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Stayed 4 nights

Muy buena ubicación

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10

Tami

Aug 17, 2025

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Stayed 1 night

We loved the location. Walkable from train station - don't need a taxi!! Everything was easily to get to.

10

Brad

Apr 20, 2025

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Stayed 2 nights

Beautiful property and excellent location. Very close to the train station, so no cabs required if this is how you’re arriving/departing. Right in the middle of Piazza di Santa Maria Novella. Restaurants and other main attraction areas are within 5-10 minutes walking. Very clean rooms, helpful staff, and nice bathrooms. Showers are small as they are in all of Italy, but not a problem for us. Would absolutely stay here again.

10

David

Nov 13, 2025

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Stayed 4 nights

Central hotel convenient for the train station

10

Elizabeth

Jun 8, 2025

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Stayed 2 nights

Perfect location

10

Alistair

Mar 22, 2024

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Stayed 4 nights

Lovely hotel on Piazza Santa Maria Novella, just 2 minutes walk from the airport tram. Friendly staff and lovely room overlooking the piazza. Easy walk to the tourist sites. Glad we chose this hotel.

10

Lawrence

Mar 15, 2025

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Stayed 3 nights

This was our favorite hotel in the 3 city visit. Super convenient to the train, in a lovely but not overcrowded square. Super attentive staff and front desk. Old European style. Walkable to most everything. Florence was sunny and exquisite.

10

FrancisV

Jul 30, 2025

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Stayed 2 nights

Very central to everything

10

Kristine

Apr 24, 2025

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Stayed 3 nights

We (myself and young adult children) chose this hotel because of its location to the train station which was super easy to get to. Our room was overlooking the square which was perfect for us but if you want quiet it might not be ideal for you. Also, there’s a few stairs to get to that area of the hotel which could be difficult for older travelers. We walked to everything from the hotel. The location couldn’t have been better. Would stay here again for sure.

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Dining

Breakfast is a standout for many, described as delicious, generous and well presented, with attentive staff. Some guests wanted more hot options or variety and found the dining room hectic at peak times.

Related guest reviews

10

Gentry

Aug 12, 2025

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Stayed 4 nights

This hotel was very clean, quiet and the location was great for all our activities. The breakfast buffet was fantastic. All Staff were very friendly and accommodating!

10

Pauletta

Jun 13, 2025

·

Stayed 3 nights

This was the second stay for us at the Hotel Santa Maria Novella. All that we loved about it the first time we enjoyed again. The staff is very friendly and helpful, the breakfast is very good, the bar is fantastic, the location is fabulous for walking around the core area of Florence. While we did get an upgrade with a sitting area, the room was a bit dark, but our kids' room was very bright with a great view as was the case with our first visit. We would definitely return on our next trip to Firenze!

10

John

Aug 13, 2025

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Stayed 2 nights

Great location, excellent staff who are friendly and helpful. Front end staff was accommodative to all our needs. Breakfast was great with variety of options. 5 star experience.

10

Alberto Alonso

Jul 19, 2025

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Stayed 4 nights

Staff was excellent very helpful and friendly. Breakfast always fresh and delicious. We stayed in a junior suite with a view really great.

10

Hussain

Nov 26, 2025

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Stayed 5 nights

Breakfast should have more variety

10

Xiaoqin

Nov 9, 2025

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Stayed 3 nights

Great location. Nice breakfast.

10

Stella

Nov 12, 2025

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Stayed 6 nights

The breakfast menu was fresh but the samr exact items offered everyday. Adding or changing the daily hot menu would be geat.

10

Toyoki

Aug 12, 2025

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Stayed 2 nights

朝食がすごく豪華でした。今まで食べたなかでは、一番だと思います。いろんなたころへのロケーションも良くて、ほとんど歩いて行けました。

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10

jennifer

Oct 25, 2025

·

Stayed 4 nights

Fantastic hotel, great location, amazing breakfast, super friendly staff. 10/10

10

Innessa

Aug 6, 2025

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Stayed 1 night

We have been vacationing for over 3 weeks and this was the last 5 days on our stop. Beautiful hotel, from the decor to the courteous staff to the central location. The room itself was very spacious for our party of 3. Fantastic bathroom that actual has amazing pressure in the shower! Bathrobes, slippers, turndown service...comlimentary water each night, what else can you want? Breakfast was included and it was like a fine dining experience, from white linen tablecloths to a delicious variety of foods. Finally had our fill of coffee! And the different fillings in the croissants...oh my! The bar/restaurant had plenty options and there is the roof top terrace. Staff gave recommendations, ordered transportation, it was truly the best hotel experience if our whole trip. Highly recommended.

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Month	Average price
January	$277
February	$226
March	$245
April	$376
May	$523
June	$497
July	$314
August	$233
September	$472
October	$495
November	$286
December	$307

Su	Mo	Tu	We	Th	Fr	Sa
				1	2	3
4 $817	5 $533	6 $564	7	8 $622	9	10 $646
11 $563	12 $448	13 $600	14 $617	15 $501	16 $697	17
18 $446	19 $434	20 $498	21 $584	22 $460	23 $481	24 $508
25 $564	26 $415	27 $416	28 $384	29 $355	30 $489	31 $450

Santa Maria Novella - WTB Hotels

Prices for Santa Maria Novella - WTB Hotels

Monthly average prices

About this property

Location

Room options

Single Room

Family Room

Suite, City View

Superior Double Room

Superior Triple Room

Deluxe Room, City View

Superior Room, City View

Superior Triple Room, City View

Junior Suite

Family Condo, 3 Bedrooms, City View, Annex Building

Guest reviews of Santa Maria Novella - WTB Hotels

Who stays here?

What guests think

Property Policies

Check-in instructions

Good to know

Optional extras

FAQs about Santa Maria Novella - WTB Hotels

Prices for upcoming dates

Su	Mo	Tu	We	Th	Fr	Sa
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20 $731	21 $1,098	22 $1,089	23	24	25 $671	26 $754
27 $593	28 $623	29 $623	30 $597