Golden Tower Hotel & Spa
$546
/ night
Avg. for October
Prices for Golden Tower Hotel & Spa
Select dates to see prices and availability
$546
/ night
Avg. for October
Monthly average prices
Nightly prices at Golden Tower Hotel & Spa average $281 in February, the cheapest month, and $654 in September, the most expensive, based on the last 12 months.
| Month | Average price |
|---|---|
| January | $287 |
| February | $281 |
| March | $358 |
| April | $519 |
| May | $648 |
| June | $571 |
| July | $406 |
| August | $359 |
| September | $654 |
| October | $546 |
| November | $323 |
| December | $315 |
J
F
M
A
M
J
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Oct · $546
O
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Most expensive: September (~$654)
Cheapest: February (~$281)
About this property
Pamper yourself with a visit to the spa, which offers massages, body treatments, and facials. You're sure to appreciate the recreational amenities, including a hot tub and a sauna. This hotel also features complimentary wireless internet ac...
Amenities
Pamper yourself with a visit to the spa, which offers massages, body treatments, and facials. You're sure to appreciate the recreational amenities, including a hot tub and a sauna. This hotel also features complimentary wireless internet access, concierge services, and babysitting (surcharge). Getting to nearby attractions is a breeze with the area shuttle (surcharge).
Business amenities
Featured amenities include complimentary wired internet access, complimentary newspapers in the lobby, and dry cleaning/laundry services. A roundtrip airport shuttle is provided for a surcharge (available 24 hours).
Dining
Satisfy your appetite at the hotel's coffee shop/cafe, or stay in and take advantage of the 24-hour room service. Wrap up your day with a drink at the bar/lounge. A complimentary continental breakfast is served daily from 7:30 AM to 10:00 AM.
Rooms
Make yourself at home in one of the 29 individually decorated guestrooms, featuring minibars and LCD televisions. Your Select Comfort bed comes with down comforters and premium bedding. Complimentary wired and wireless internet access keeps you connected, and satellite programming provides entertainment. Bathrooms have rainfall showerheads and designer toiletries.
Location
A stay at Golden Tower Hotel & Spa places you in the heart of Florence, within a 5-minute walk of Ponte Vecchio and Piazza della Signoria. This family-friendly hotel is 0.4 mi (0.7 km) from Basilica of Santa Maria Novella and 1.2 mi (2 km) from Gallery of the Academy of Florence.
What's nearby
Via de' Tornabuoni(0.1 miles)
Salvatore Ferragamo Museum(0.1 miles)
Strozzi Palace(0.1 miles)
Piazza della Repubblica(0.1 miles)
Arno River(0.2 miles)
Via de' Calzaiuoli(0.2 miles)
Via Maggio(0.2 miles)
Church of Santa Maria Maggiore(0.2 miles)
Ponte Vecchio(0.2 miles)
Piazza della Signoria(0.2 miles)
Palazzo Vecchio(0.3 miles)
Piazza di Santa Maria Novella(0.3 miles)
Gucci Museum(0.3 miles)
Piazza San Firenze(0.3 miles)
Florence Baptistery(0.3 miles)
The preferred airport for Golden Tower Hotel & Spa is Florence Airport, Peretola (FLR)(4.5 miles)
Parking
Airport shuttle
Babysitting / Child Services
Room Service
Valet Parking
Dry Cleaning
Location
Piazza Strozzi 11/r, Florence, Italy
Via de' Tornabuoni (0.1 miles)
Salvatore Ferragamo Museum (0.1 miles)
Strozzi Palace (0.1 miles)
Piazza della Repubblica (0.1 miles)
Arno River (0.2 miles)
Via de' Calzaiuoli (0.2 miles)
Room options
9
Junior Room, 1 Double Bed with Sofa Bed
Room details
1 Full Bed
and 1 Sofa Bed
Sleeps 3
323 ft²
Air ConditioningHeatingWi-Fi (Free)
7
Luxury Suite, 1 Double Bed with Sofa Bed (With Spa Access)
Room details
1 Full Bed
and 1 Sofa Bed
Sleeps 3
527 ft²
Air ConditioningHeatingWi-Fi (Free)
5
Basic Single Room
Room details
1 Twin Bed
194 ft²
Air ConditioningHeatingWi-Fi (Free)
13
Deluxe Room
Room details
1 Full Bed
2 Twin Beds
Sleeps 2
258 ft²
Air ConditioningHeatingWi-Fi (Free)
6
Luxury Suite, 1 Double Bed (Jacuzzi)
Room details
1 Full Bed
Sleeps 2
334 ft²
BalconyAir ConditioningHeatingWi-Fi (Free)Private Spa Tub
7
Classic Room, 1 Double Or 2 Twin Beds
Room details
1 Full Bed
2 Twin Beds
Sleeps 2
215 ft²
Air ConditioningHeatingWi-Fi (Free)
8
Deluxe Room (Tower with Jacuzzi)
Room details
1 Full Bed
Sleeps 2
269 ft²
Air ConditioningHeatingWi-Fi (Free)Private Spa Tub
4
Junior Suite, 2 Queen Beds
Room details
2 Queen Beds
Sleeps 3
398 ft²
Air ConditioningHeatingWi-Fi (Free)Fireplace
6
Deluxe Room (Tower Strozzi)
Room details
1 Full Bed
Sleeps 2
248 ft²
Air ConditioningHeatingWi-Fi (Free)
6
Deluxe Room (Tower Volta)
Room details
1 Full Bed
2 Twin Beds
Sleeps 2
280 ft²
Air ConditioningHeatingWi-Fi (Free)
5
Luxury Twin Room, 2 Twin Beds
Room details
2 Twin Beds
Sleeps 2
323 ft²
Air ConditioningHeatingWi-Fi (Free)
Guest reviews of Golden Tower Hotel & Spa
9.2
Superb
Based on 1,000 verified reviews
Who stays here?
Business
4%
Couple
66%
Family
19%
Group
7%
Solo
2%
What guests think
AI-generated summary based on recent guest reviews
Reviews of Golden Tower Hotel & Spa emphasize its walkable, central setting in Florence and consistently high service standards, with many guests enjoying comfortable, boutique accommodations and an overall welcoming atmosphere.
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What guests think
Reviews of Golden Tower Hotel & Spa emphasize its walkable, central setting in Florence and consistently high service standards, with many guests enjoying comfortable, boutique accommodations and an overall welcoming atmosphere.
Breakfast draws frequent praise for quality, variety and made-to-order items, though a few guests reported limited selection, tight seating, or slow staffing at busy times. Rooms are well appointed and attractive, but several reviews mention smaller layouts or occasional dated touches. The spa and massages are appreciated, yet access typically incurs an extra fee. A reliable choice for a comfortable, hassle-free city break.
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AI-generated summary based on recent guest reviews
Facilities
Spa and massages are well regarded, but access is charged separately. Several guests also enjoyed the cozy lobby bar.
Related guest reviews
10
Cameron
Aug 3, 2025
·
Stayed 2 nights
Fantastic experience here - great location, friendly staff, excellent breakfast. Felt a bit cheeky we had to spend a further €79 to use the spa, as other 4* hotels during our trip provided spa access for free (notably, with more amenities like a cold bath). They did also provide us very kindly with complimentary cocktails, made expertly by Ricardo, to celebrate our honeymoon which we thought was a lovely personal touch!
Fantastic experience here - great location, friendly staff, excellent breakfast. Felt a bit cheeky we had to spend a further €79 to use the spa, as other 4* hotels during our trip provided spa access for free (notably, with more amenities like a cold bath). They did also provide us very kindly with complimentary cocktails, made expertly by Ricardo, to celebrate our honeymoon which we thought was a lovely personal touch!
10
Gary
Feb 27, 2023
·
Stayed 4 nights
Loved the hotel. Location, service and facilities all top notch.
Loved the hotel. Location, service and facilities all top notch.
10
claudia
Mar 7, 2024
·
Stayed 2 nights
Great breakfast and great SPA.
Great breakfast and great SPA.
10
Kelly
Nov 30, 2025
·
Stayed 6 nights
The Golden Tower is THE BEST place to stay in Florence!! Located right in the heart of all the best shops, dining and museums. Hotel is immaculate and the staff are absolutely amazing- friendly, helpful, accommodating. The lobby and bar are perfect for having a wine and recapping your day. Resort spa and massages are an added bonus after long days of shopping! Book spa appointments in advance if possible. Thank you Golden Tower!
The Golden Tower is THE BEST place to stay in Florence!! Located right in the heart of all the best shops, dining and museums. Hotel is immaculate and the staff are absolutely amazing- friendly, helpful, accommodating. The lobby and bar are perfect for having a wine and recapping your day. Resort spa and massages are an added bonus after long days of shopping! Book spa appointments in advance if possible. Thank you Golden Tower!
10
Luiz Alberto
Mar 7, 2024
·
Stayed 2 nights
Hotel muito bom, quarto bom, bom café da manhâ. Gostei muito inclusive da gentileza dos funcionários da recpção. Contudo não gostei do spa ser cobrado a parte, achei caro 75 euros por dia e não fiz.
Hotel muito bom, quarto bom, bom café da manhâ. Gostei muito inclusive da gentileza dos funcionários da recpção. Contudo não gostei do spa ser cobrado a parte, achei caro 75 euros por dia e não fiz.
10
LOUIS
Dec 23, 2024
·
Stayed 5 nights
This was a second time staying at this hotel, ironically we ended up in the same exact room that we did 6 years ago. The staff is amazing and the location cannot be beat. I was able to having a relaxing massage at the SPA after a long day of walking. Breakfast is amazing and a drink at the bar in the evening is a delight.
This was a second time staying at this hotel, ironically we ended up in the same exact room that we did 6 years ago. The staff is amazing and the location cannot be beat. I was able to having a relaxing massage at the SPA after a long day of walking. Breakfast is amazing and a drink at the bar in the evening is a delight.
8
Tracey
Apr 18, 2023
·
Stayed 4 nights
A traditional hotel in an excellent location. The staff were all helpful and very nice. Breakfast was good. My only criticism is the bar should stay open until at least 11pm - it closes at 10pm and most people walk in as it’s closing which is a shame. Otherwise very good.
A traditional hotel in an excellent location. The staff were all helpful and very nice. Breakfast was good. My only criticism is the bar should stay open until at least 11pm - it closes at 10pm and most people walk in as it’s closing which is a shame. Otherwise very good.
10
Marisol
Jun 19, 2024
·
Stayed 1 night
Lovely hotel with a beautiful decoration and many amenities. Located on a quiet street in the historic center. It has a lot of restaurants and cafes around the neighborhood. Room was clean with A/C and a very comfortable bed. Breakfast was excellent! The staff were amazing. Since the moment we arrived they gave us a warm welcome; they immediately offered us refreshments and then provided us with suggestions for activities inside and outside the hotel. They were always very kind and helpful and made us feel very welcome and comfortable. Thank you Chiara.
Lovely hotel with a beautiful decoration and many amenities. Located on a quiet street in the historic center. It has a lot of restaurants and cafes around the neighborhood. Room was clean with A/C and a very comfortable bed. Breakfast was excellent! The staff were amazing. Since the moment we arrived they gave us a warm welcome; they immediately offered us refreshments and then provided us with suggestions for activities inside and outside the hotel. They were always very kind and helpful and made us feel very welcome and comfortable. Thank you Chiara.
10
Jim
Mar 25, 2024
·
Stayed 5 nights
Golden Tower was by far the best hotel we've ever stayed at in Europe. Rooms & lobby are very clean and comfortable. Rooms had great AC and were cleaned daily. The service is truly top notch from the front desk to the cafe/bar. Everyone who works there was helpful, friendly and spoke perfect English. Truly 5-star service at a relatively cheap price. My fiancée and I will definitely be staying here again on our next trip to Florence!
Golden Tower was by far the best hotel we've ever stayed at in Europe. Rooms & lobby are very clean and comfortable. Rooms had great AC and were cleaned daily. The service is truly top notch from the front desk to the cafe/bar. Everyone who works there was helpful, friendly and spoke perfect English. Truly 5-star service at a relatively cheap price. My fiancée and I will definitely be staying here again on our next trip to Florence!
10
Cameron
Nov 9, 2025
·
Stayed 3 nights
Room was perfect, bathroom fantastic and staff were perfect. Daniel on the bar was very friendly and added so much to my stay. Central location perfection for seeing the sights and access to bars. Great stay
Room was perfect, bathroom fantastic and staff were perfect. Daniel on the bar was very friendly and added so much to my stay. Central location perfection for seeing the sights and access to bars. Great stay
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AI-generated summary based on recent guest reviews
Cleanliness
Overall very clean and well maintained, with many describing rooms and common areas as immaculate. A few noted issues (e.g., a stray hair or suspected bites) that staff addressed professionally.
Related guest reviews
10
Kelly
Nov 30, 2025
·
Stayed 6 nights
The Golden Tower is THE BEST place to stay in Florence!! Located right in the heart of all the best shops, dining and museums. Hotel is immaculate and the staff are absolutely amazing- friendly, helpful, accommodating. The lobby and bar are perfect for having a wine and recapping your day. Resort spa and massages are an added bonus after long days of shopping! Book spa appointments in advance if possible. Thank you Golden Tower!
The Golden Tower is THE BEST place to stay in Florence!! Located right in the heart of all the best shops, dining and museums. Hotel is immaculate and the staff are absolutely amazing- friendly, helpful, accommodating. The lobby and bar are perfect for having a wine and recapping your day. Resort spa and massages are an added bonus after long days of shopping! Book spa appointments in advance if possible. Thank you Golden Tower!
4
mami
Jan 11, 2026
·
Stayed 4 nights
The service from the front desk staff on arrival was excellent. The basic single room was very small and was an attic. From the first day, my body started to itch. On the night of the second day, I found out that my stomach was bitten by something, so I had asked a staff member to change my room the next day. I heard from another hotel staff that after the New Year's holiday, they checked with a professional contractor to make sure there were no bed bugs in the room. This response was professional. However, dissatisfied with the three points. First, one of the front desk staff (who works from midnight to early morning) treated me like an infected patient, although two days before arriving at this hotel, I was tested negative in Barcelona for COVID, flu or other infections. Second, after staying in the first room, my body started to itch, so I applied tick repellent spray. Other customers who might have stayed in the same room complained about it. Then, I was told to cut it out. They treated me like a troubled customer, even though my symptoms started in the first room in THIS hotel, and even the spray itself had a weak smell. Of course, I think it depends on the person's taste in smell, but my Florentine friends that the spray is almost odorless. Third, before checking out, the same person as the front desk staff when I arrived was very arrogant. She needs training in interpersonal communication. Just avoid the same room that I stayed in. The hotel is nice and convenient.
The service from the front desk staff on arrival was excellent. The basic single room was very small and was an attic. From the first day, my body started to itch. On the night of the second day, I found out that my stomach was bitten by something, so I had asked a staff member to change my room the next day. I heard from another hotel staff that after the New Year's holiday, they checked with a professional contractor to make sure there were no bed bugs in the room. This response was professional. However, dissatisfied with the three points. First, one of the front desk staff (who works from midnight to early morning) treated me like an infected patient, although two days before arriving at this hotel, I was tested negative in Barcelona for COVID, flu or other infections. Second, after staying in the first room, my body started to itch, so I applied tick repellent spray. Other customers who might have stayed in the same room complained about it. Then, I was told to cut it out. They treated me like a troubled customer, even though my symptoms started in the first room in THIS hotel, and even the spray itself had a weak smell. Of course, I think it depends on the person's taste in smell, but my Florentine friends that the spray is almost odorless. Third, before checking out, the same person as the front desk staff when I arrived was very arrogant. She needs training in interpersonal communication. Just avoid the same room that I stayed in. The hotel is nice and convenient.
10
Atsushi
Mar 2, 2025
·
Stayed 2 nights
Staff was very friendly, hotel looked very clean, furthermore the location is amazing!
Staff was very friendly, hotel looked very clean, furthermore the location is amazing!
10
David
May 16, 2025
·
Stayed 3 nights
Fantastic small hotel in a great location to access all of the main sights in Florence. Check in was excellent, Chiara went above and beyond to be helpful, providing super recommendations, especially for vegetarian restaurants. All staff were friendly, but Chiara and Daniele deserve a special mention. We stayed in a deluxe room which was spotlessly clean, comfortably furnished and well serviced. Breakfast was excellent with a great range of fresh, healthy and delicious food. We would definitely stay at this hotel again on any future visits to Florence.
Fantastic small hotel in a great location to access all of the main sights in Florence. Check in was excellent, Chiara went above and beyond to be helpful, providing super recommendations, especially for vegetarian restaurants. All staff were friendly, but Chiara and Daniele deserve a special mention. We stayed in a deluxe room which was spotlessly clean, comfortably furnished and well serviced. Breakfast was excellent with a great range of fresh, healthy and delicious food. We would definitely stay at this hotel again on any future visits to Florence.
10
camilo
Oct 23, 2025
·
Stayed 4 nights
Very nice room, clean. Great breakfast. Staff was super helpful.
Very nice room, clean. Great breakfast. Staff was super helpful.
10
Kristin
Nov 16, 2024
·
Stayed 3 nights
Excellent location in a pristine neighborhood. Beautifully lit at night. Service was impeccable. Staff was friendly and helpful. Room was well appointed and immaculate. Highly recommend this hotel for any staying in Florence.
Excellent location in a pristine neighborhood. Beautifully lit at night. Service was impeccable. Staff was friendly and helpful. Room was well appointed and immaculate. Highly recommend this hotel for any staying in Florence.
10
Jim
Mar 25, 2024
·
Stayed 5 nights
Golden Tower was by far the best hotel we've ever stayed at in Europe. Rooms & lobby are very clean and comfortable. Rooms had great AC and were cleaned daily. The service is truly top notch from the front desk to the cafe/bar. Everyone who works there was helpful, friendly and spoke perfect English. Truly 5-star service at a relatively cheap price. My fiancée and I will definitely be staying here again on our next trip to Florence!
Golden Tower was by far the best hotel we've ever stayed at in Europe. Rooms & lobby are very clean and comfortable. Rooms had great AC and were cleaned daily. The service is truly top notch from the front desk to the cafe/bar. Everyone who works there was helpful, friendly and spoke perfect English. Truly 5-star service at a relatively cheap price. My fiancée and I will definitely be staying here again on our next trip to Florence!
10
Phillip
Apr 13, 2024
·
Stayed 4 nights
Ver helpful and friendly staff. Excellent breakfast. The hotel is near everything. Rooms are a bit outdated and small even by European standards. However, they are very organized and super clean . I would stay there again
Ver helpful and friendly staff. Excellent breakfast. The hotel is near everything. Rooms are a bit outdated and small even by European standards. However, they are very organized and super clean . I would stay there again
10
Kleopas-Gerasimos
Dec 7, 2025
·
Stayed 8 nights
Rummet var rent och fint! Personalen var exceptionellt bra och professionell! Rekommenderas starkt!
Rummet var rent och fint! Personalen var exceptionellt bra och professionell! Rekommenderas starkt!
6
mami
Jan 11, 2026
·
Stayed 1 night
The room was not perfectly clean. There's a stray hair (that's not mine). The bath towel was is the wrong way out. The breakfast service is always excellent,although the space is so close together.
The room was not perfectly clean. There's a stray hair (that's not mine). The bath towel was is the wrong way out. The breakfast service is always excellent,although the space is so close together.
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AI-generated summary based on recent guest reviews
Rooms
Rooms are well appointed and attractive, but several reviews mention smaller layouts or occasional dated touches.
Related guest reviews
10
Areej
Jul 14, 2024
·
Stayed 3 nights
Lovely rooms & excellent location.
Lovely rooms & excellent location.
10
Stacey
Sep 27, 2023
·
Stayed 3 nights
Wonderful hotel, staff and fabulous walking location! The suite room is amazing, will definitely stay here when we return , Highly recommend!
Wonderful hotel, staff and fabulous walking location! The suite room is amazing, will definitely stay here when we return , Highly recommend!
10
Mary Jane
Nov 30, 2025
·
Stayed 8 nights
Beautiful hotel and room, amazing staff that goes well above and beyond, and terrific location.
Beautiful hotel and room, amazing staff that goes well above and beyond, and terrific location.
4
Aleksander
May 31, 2023
·
Stayed 2 nights
Rooms are small, no king bed
Rooms are small, no king bed
10
Tim
Sep 27, 2024
·
Stayed 5 nights
Overall excellent. Great location and fantastic breakfast. Staff very good and helpful. Only negative is room was a bit small. Otherwise great and would stay here again
Overall excellent. Great location and fantastic breakfast. Staff very good and helpful. Only negative is room was a bit small. Otherwise great and would stay here again
10
Mr Kenneth
Oct 24, 2025
·
Stayed 3 nights
Very good staff service. Professional yet personal friendly. Comfortable bed, quiet location yet so central. Room service also very good, very clean! Would highly recommend!
Very good staff service. Professional yet personal friendly. Comfortable bed, quiet location yet so central. Room service also very good, very clean! Would highly recommend!
10
Jonathan
Nov 24, 2025
·
Stayed 8 nights
The Golden Tower is an excellent well appointed hotel, located in a quiet street, and within 10 minutes of most the central Florence attractions and a number of restaurants. The room was comfortable and well serviced. The breakfast buffet provided a very good selection of hot and cold food. All the hotel staff were unfailingly helpful, friendly and attentive. We stayed for 8 nights in early October. This was ideal for exploring Florence and it was a pleasure to return to the hotel after crowded days out. We would definitely strongly recommend staying at the Golden Tower.
The Golden Tower is an excellent well appointed hotel, located in a quiet street, and within 10 minutes of most the central Florence attractions and a number of restaurants. The room was comfortable and well serviced. The breakfast buffet provided a very good selection of hot and cold food. All the hotel staff were unfailingly helpful, friendly and attentive. We stayed for 8 nights in early October. This was ideal for exploring Florence and it was a pleasure to return to the hotel after crowded days out. We would definitely strongly recommend staying at the Golden Tower.
10
Phillip
Apr 13, 2024
·
Stayed 4 nights
Ver helpful and friendly staff. Excellent breakfast. The hotel is near everything. Rooms are a bit outdated and small even by European standards. However, they are very organized and super clean . I would stay there again
Ver helpful and friendly staff. Excellent breakfast. The hotel is near everything. Rooms are a bit outdated and small even by European standards. However, they are very organized and super clean . I would stay there again
8
Samir
Jan 2, 2024
·
Stayed 3 nights
Staff are the best! They’re seriously amazing and they go above and beyond with their customers! The room was very small for the price and that’s why I didn’t give a 5 stars. But the staff are 10/10
Staff are the best! They’re seriously amazing and they go above and beyond with their customers! The room was very small for the price and that’s why I didn’t give a 5 stars. But the staff are 10/10
10
Herve
Mar 1, 2025
·
Stayed 4 nights
Emplacement exceptionnel. Le meilleur pour visiter à pied le Florence historique. Nous avions la chambre tower Strozzi, absolument fabuleuse de charme avec pierres apparentes, peintures et deco baroque. Beaucoup de rangement, silencieuse, literie parfaite. Seule manque une machine à café à capsules. Personnel de reception parfait, mention spéciale à Daniele. Petit-dejeuner très qualitatif. Nous recommandons !
Emplacement exceptionnel. Le meilleur pour visiter à pied le Florence historique. Nous avions la chambre tower Strozzi, absolument fabuleuse de charme avec pierres apparentes, peintures et deco baroque. Beaucoup de rangement, silencieuse, literie parfaite. Seule manque une machine à café à capsules. Personnel de reception parfait, mention spéciale à Daniele. Petit-dejeuner très qualitatif. Nous recommandons !
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AI-generated summary based on recent guest reviews
Service
Service is consistently friendly, attentive and proactive, with help on reservations, recommendations and thoughtful touches like to-go breakfasts and early check-ins. A small number reported curt or overattentive interactions.
Related guest reviews
10
Amy
Mar 9, 2025
·
Stayed 2 nights
Such a great hotel! The staff was beyond accommodating. I checked in early (9am) and left my bags at the front desk, and they invited me to enjoy the breakfast buffet to start my day! Additionally, they made a to-go breakfast for me when I had an early morning flight! The front desk made dinner reservations for me a few weeks ahead of my stay, a very nice option. I stayed in one of the solo rooms and it was very comfortable, with a full bed and great shower. Highly recommend.
Such a great hotel! The staff was beyond accommodating. I checked in early (9am) and left my bags at the front desk, and they invited me to enjoy the breakfast buffet to start my day! Additionally, they made a to-go breakfast for me when I had an early morning flight! The front desk made dinner reservations for me a few weeks ahead of my stay, a very nice option. I stayed in one of the solo rooms and it was very comfortable, with a full bed and great shower. Highly recommend.
10
PAMELA
Oct 14, 2025
·
Stayed 4 nights
Great staff from the front desk to the wait staff and the cleaning g staff . They all enhanced our experience and stay
Great staff from the front desk to the wait staff and the cleaning g staff . They all enhanced our experience and stay
4
mami
Jan 11, 2026
·
Stayed 4 nights
The service from the front desk staff on arrival was excellent. The basic single room was very small and was an attic. From the first day, my body started to itch. On the night of the second day, I found out that my stomach was bitten by something, so I had asked a staff member to change my room the next day. I heard from another hotel staff that after the New Year's holiday, they checked with a professional contractor to make sure there were no bed bugs in the room. This response was professional. However, dissatisfied with the three points. First, one of the front desk staff (who works from midnight to early morning) treated me like an infected patient, although two days before arriving at this hotel, I was tested negative in Barcelona for COVID, flu or other infections. Second, after staying in the first room, my body started to itch, so I applied tick repellent spray. Other customers who might have stayed in the same room complained about it. Then, I was told to cut it out. They treated me like a troubled customer, even though my symptoms started in the first room in THIS hotel, and even the spray itself had a weak smell. Of course, I think it depends on the person's taste in smell, but my Florentine friends that the spray is almost odorless. Third, before checking out, the same person as the front desk staff when I arrived was very arrogant. She needs training in interpersonal communication. Just avoid the same room that I stayed in. The hotel is nice and convenient.
The service from the front desk staff on arrival was excellent. The basic single room was very small and was an attic. From the first day, my body started to itch. On the night of the second day, I found out that my stomach was bitten by something, so I had asked a staff member to change my room the next day. I heard from another hotel staff that after the New Year's holiday, they checked with a professional contractor to make sure there were no bed bugs in the room. This response was professional. However, dissatisfied with the three points. First, one of the front desk staff (who works from midnight to early morning) treated me like an infected patient, although two days before arriving at this hotel, I was tested negative in Barcelona for COVID, flu or other infections. Second, after staying in the first room, my body started to itch, so I applied tick repellent spray. Other customers who might have stayed in the same room complained about it. Then, I was told to cut it out. They treated me like a troubled customer, even though my symptoms started in the first room in THIS hotel, and even the spray itself had a weak smell. Of course, I think it depends on the person's taste in smell, but my Florentine friends that the spray is almost odorless. Third, before checking out, the same person as the front desk staff when I arrived was very arrogant. She needs training in interpersonal communication. Just avoid the same room that I stayed in. The hotel is nice and convenient.
10
William
Jul 22, 2025
·
Stayed 6 nights
We absolutely loved the staff - they were very helpful through our entire visit and went the extra mile to make sure we were taken care of. Helped us get our lost luggage delivered from the airport, packed breakfast to go when we left early, were helpful with recommendations.
We absolutely loved the staff - they were very helpful through our entire visit and went the extra mile to make sure we were taken care of. Helped us get our lost luggage delivered from the airport, packed breakfast to go when we left early, were helpful with recommendations.
10
Gilles
Oct 26, 2025
·
Stayed 3 nights
À la réception, un service impeccable d’une gentillesse exceptionnelle
À la réception, un service impeccable d’une gentillesse exceptionnelle
10
Sylvain
Mar 7, 2023
·
Stayed 3 nights
A great hotel but a bit too much of everything they treat you like a star, such attention not needed (from my part anyway). For exemple at your arrival you'll go sit on a coach with the staff which he/she will read a sheet (that he/she will give you after) about all the hotel amenities. Then will walk you to your room. (I had a very long day so I was like just give me the room key and I'll read the sheet later. I just wanna go sleep for now). Also at breakfast the guy asked me about 4 times if I wanted a coffee. That's annoying.
A great hotel but a bit too much of everything they treat you like a star, such attention not needed (from my part anyway). For exemple at your arrival you'll go sit on a coach with the staff which he/she will read a sheet (that he/she will give you after) about all the hotel amenities. Then will walk you to your room. (I had a very long day so I was like just give me the room key and I'll read the sheet later. I just wanna go sleep for now). Also at breakfast the guy asked me about 4 times if I wanted a coffee. That's annoying.
10
Silviya
Jul 3, 2025
·
Stayed 3 nights
Wonderful hotel in the center of Florence. Service was amazing. Front desk helped out in getting dinner reservations, getting train tickets, and giving general Firenze advice. Breakfast was included and very good. Highly recommend staying here.
Wonderful hotel in the center of Florence. Service was amazing. Front desk helped out in getting dinner reservations, getting train tickets, and giving general Firenze advice. Breakfast was included and very good. Highly recommend staying here.
10
Michelina
Jul 21, 2025
·
Stayed 1 night
Wonderful staff!
Wonderful staff!
10
Linnea A
Apr 8, 2024
·
Stayed 4 nights
The staff was so helpful and friendly, especially David at the desk. We were always greeted with a smile upon our return. The location was great and we could walk to almost everything. It was nice being so close to the Piazza Republica. The restaurants were wonderful there.
The staff was so helpful and friendly, especially David at the desk. We were always greeted with a smile upon our return. The location was great and we could walk to almost everything. It was nice being so close to the Piazza Republica. The restaurants were wonderful there.
10
Anne
May 18, 2025
·
Stayed 5 nights
This property is just wonderful! It is expensive, but beautiful, incredibly well located, and the service is at a Four Seasons level. The breakfast is lovely--in addition to the buffet, they will make you a custom omlet, etc. We were there for my husband's birthday (it was a five night stay), and the staff all wished him Happy Birthday and we were sent a complimentary bottle of prosecco.
This property is just wonderful! It is expensive, but beautiful, incredibly well located, and the service is at a Four Seasons level. The breakfast is lovely--in addition to the buffet, they will make you a custom omlet, etc. We were there for my husband's birthday (it was a five night stay), and the staff all wished him Happy Birthday and we were sent a complimentary bottle of prosecco.
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AI-generated summary based on recent guest reviews
Location
Exceptionally central and walkable, close to major sights, shopping and restaurants, often on a quiet street that feels safe. Some noted easy access from Santa Maria Novella station.
Related guest reviews
10
Arlene
Nov 19, 2024
·
Stayed 3 nights
Perfect location, everywhere in Florence is walkable from the hotel. Staff is A . Responded quickly to and anticipated many needs and questions. Highly recommend.
Perfect location, everywhere in Florence is walkable from the hotel. Staff is A . Responded quickly to and anticipated many needs and questions. Highly recommend.
10
Joseph
Apr 19, 2025
·
Stayed 2 nights
Perfect location with walking distance of all the attractions and the staff is so helpful. I will go back if in Florence.
Perfect location with walking distance of all the attractions and the staff is so helpful. I will go back if in Florence.
10
Linda
Sep 5, 2025
·
Stayed 2 nights
We had a wonderful stayat the Golden Tower Hotel!!! The location is amazing and close walking distance to great shopping and restaurants!!! The location is very quiet and we felt safe in this area!!
We had a wonderful stayat the Golden Tower Hotel!!! The location is amazing and close walking distance to great shopping and restaurants!!! The location is very quiet and we felt safe in this area!!
10
kenneth
Jun 25, 2025
·
Stayed 4 nights
Wonderful hotel in a super central location - only a short walk to key attractions, shops and restaurants.
Wonderful hotel in a super central location - only a short walk to key attractions, shops and restaurants.
10
Mathew
May 30, 2025
·
Stayed 3 nights
Amazing property and location; it was about a 10 min walk from Firenze SMN station. Everything in the vicinity was accessible by walking. The staff were amazing and very helpful. Daniela and staff welcomed us on our first day and made sure we were taken care of the entire time.
Amazing property and location; it was about a 10 min walk from Firenze SMN station. Everything in the vicinity was accessible by walking. The staff were amazing and very helpful. Daniela and staff welcomed us on our first day and made sure we were taken care of the entire time.
10
Jana
Oct 11, 2024
·
Stayed 6 nights
The hotel is very close to center.
The hotel is very close to center.
10
Kristin
Nov 16, 2024
·
Stayed 3 nights
Excellent location in a pristine neighborhood. Beautifully lit at night. Service was impeccable. Staff was friendly and helpful. Room was well appointed and immaculate. Highly recommend this hotel for any staying in Florence.
Excellent location in a pristine neighborhood. Beautifully lit at night. Service was impeccable. Staff was friendly and helpful. Room was well appointed and immaculate. Highly recommend this hotel for any staying in Florence.
10
Jonathan
Nov 24, 2025
·
Stayed 8 nights
The Golden Tower is an excellent well appointed hotel, located in a quiet street, and within 10 minutes of most the central Florence attractions and a number of restaurants. The room was comfortable and well serviced. The breakfast buffet provided a very good selection of hot and cold food. All the hotel staff were unfailingly helpful, friendly and attentive. We stayed for 8 nights in early October. This was ideal for exploring Florence and it was a pleasure to return to the hotel after crowded days out. We would definitely strongly recommend staying at the Golden Tower.
The Golden Tower is an excellent well appointed hotel, located in a quiet street, and within 10 minutes of most the central Florence attractions and a number of restaurants. The room was comfortable and well serviced. The breakfast buffet provided a very good selection of hot and cold food. All the hotel staff were unfailingly helpful, friendly and attentive. We stayed for 8 nights in early October. This was ideal for exploring Florence and it was a pleasure to return to the hotel after crowded days out. We would definitely strongly recommend staying at the Golden Tower.
10
Jessica
Dec 8, 2024
·
Stayed 3 nights
First time staying here and it was the perfect location - central to so many things. Enjoyed that it was located in a square with no traffic, as cars had to be buzzed in. The staff here were friendly and accomodating. The breakfast buffet was lovely - probably the nicest one I've experienced! Would definitely come back here as it was such a wonderful stay.
First time staying here and it was the perfect location - central to so many things. Enjoyed that it was located in a square with no traffic, as cars had to be buzzed in. The staff here were friendly and accomodating. The breakfast buffet was lovely - probably the nicest one I've experienced! Would definitely come back here as it was such a wonderful stay.
10
Linnea A
Apr 8, 2024
·
Stayed 4 nights
The staff was so helpful and friendly, especially David at the desk. We were always greeted with a smile upon our return. The location was great and we could walk to almost everything. It was nice being so close to the Piazza Republica. The restaurants were wonderful there.
The staff was so helpful and friendly, especially David at the desk. We were always greeted with a smile upon our return. The location was great and we could walk to almost everything. It was nice being so close to the Piazza Republica. The restaurants were wonderful there.
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AI-generated summary based on recent guest reviews
Dining
Breakfast is frequently praised for quality, variety and made-to-order items like omelets and fresh juices. Some guests found selection limited, seating tight or service understaffed at peak times.
Related guest reviews
10
Lauren
Jul 16, 2024
·
Stayed 2 nights
Loved stating here, the hotel is beautiful and the staff is friendly and helpful. Especially loved the fresh squeezed juice in the morning. Would highly recommend this hotel!
Loved stating here, the hotel is beautiful and the staff is friendly and helpful. Especially loved the fresh squeezed juice in the morning. Would highly recommend this hotel!
10
Hsiu-Wei
Apr 10, 2024
·
Stayed 7 nights
The stay in Golden Tower Hotel was very pleasant. All staff were very friendly, especially Denielle. The breakfast was also good. They made us freash vegetable juice. Also you can order omelte and fried eggs among others.
The stay in Golden Tower Hotel was very pleasant. All staff were very friendly, especially Denielle. The breakfast was also good. They made us freash vegetable juice. Also you can order omelte and fried eggs among others.
10
Stacy
Dec 31, 2025
·
Stayed 2 nights
The breakfast was great and a lot of variety. The service of the hotel was wonderful in every aspect.
The breakfast was great and a lot of variety. The service of the hotel was wonderful in every aspect.
10
SAMUEL
Jul 15, 2025
·
Stayed 2 nights
Hotel staff were very friendly, personable and helpful. Breakfast was solid.
Hotel staff were very friendly, personable and helpful. Breakfast was solid.
10
Michelina
Jul 21, 2025
·
Stayed 1 night
The hotel has a pleasant atmosphere and attentive service. Their breakfast is amazing, and their staff is very friendly.
The hotel has a pleasant atmosphere and attentive service. Their breakfast is amazing, and their staff is very friendly.
10
David
Jan 1, 2024
·
Stayed 3 nights
Property was in an geolocation. Rooms were very nice and staff were very friendly. They needed to have more staff for breakfast to accommodate.
Property was in an geolocation. Rooms were very nice and staff were very friendly. They needed to have more staff for breakfast to accommodate.
10
Jonathan
Nov 24, 2025
·
Stayed 8 nights
The Golden Tower is an excellent well appointed hotel, located in a quiet street, and within 10 minutes of most the central Florence attractions and a number of restaurants. The room was comfortable and well serviced. The breakfast buffet provided a very good selection of hot and cold food. All the hotel staff were unfailingly helpful, friendly and attentive. We stayed for 8 nights in early October. This was ideal for exploring Florence and it was a pleasure to return to the hotel after crowded days out. We would definitely strongly recommend staying at the Golden Tower.
The Golden Tower is an excellent well appointed hotel, located in a quiet street, and within 10 minutes of most the central Florence attractions and a number of restaurants. The room was comfortable and well serviced. The breakfast buffet provided a very good selection of hot and cold food. All the hotel staff were unfailingly helpful, friendly and attentive. We stayed for 8 nights in early October. This was ideal for exploring Florence and it was a pleasure to return to the hotel after crowded days out. We would definitely strongly recommend staying at the Golden Tower.
10
Holly
Apr 1, 2023
·
Stayed 4 nights
The hotel is in a great location, the staff couldn’t be more helpful! Wonderful stay overall. Only thing that lets it down is the breakfast. Poor selection for a 5 star hotel and sadly not the best quality. Very limited hot selection.
The hotel is in a great location, the staff couldn’t be more helpful! Wonderful stay overall. Only thing that lets it down is the breakfast. Poor selection for a 5 star hotel and sadly not the best quality. Very limited hot selection.
10
Anne
May 18, 2025
·
Stayed 5 nights
This property is just wonderful! It is expensive, but beautiful, incredibly well located, and the service is at a Four Seasons level. The breakfast is lovely--in addition to the buffet, they will make you a custom omlet, etc. We were there for my husband's birthday (it was a five night stay), and the staff all wished him Happy Birthday and we were sent a complimentary bottle of prosecco.
This property is just wonderful! It is expensive, but beautiful, incredibly well located, and the service is at a Four Seasons level. The breakfast is lovely--in addition to the buffet, they will make you a custom omlet, etc. We were there for my husband's birthday (it was a five night stay), and the staff all wished him Happy Birthday and we were sent a complimentary bottle of prosecco.
6
mami
Jan 11, 2026
·
Stayed 1 night
The room was not perfectly clean. There's a stray hair (that's not mine). The bath towel was is the wrong way out. The breakfast service is always excellent,although the space is so close together.
The room was not perfectly clean. There's a stray hair (that's not mine). The bath towel was is the wrong way out. The breakfast service is always excellent,although the space is so close together.
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AI-generated summary based on recent guest reviews
10
Laura
Aug 5, 2026
·
Stayed 3 nights
A superb experience overall
A superb experience overall
10
Terri
Jul 29, 2026
·
Stayed 3 nights
Wonderful hotel will recommend to friends and family - close to every thing
Wonderful hotel will recommend to friends and family - close to every thing
10
David
Jun 29, 2026
·
Stayed 4 nights
Absolutely loved this hotel, great place and terrific staff!!!
Absolutely loved this hotel, great place and terrific staff!!!
10
Ellen
Jun 27, 2026
·
Stayed 2 nights
Daniel and the entire staff were wonderful. Hotel was perfectly located conveniently for walking to all sites. Hotel very clean, breakfast was great and bar & lounge perfect for after day touring. This was my second time staying at Golden Tower and would recommend it highly. See you next year. Ellen Becker & family
Daniel and the entire staff were wonderful. Hotel was perfectly located conveniently for walking to all sites. Hotel very clean, breakfast was great and bar & lounge perfect for after day touring. This was my second time staying at Golden Tower and would recommend it highly. See you next year. Ellen Becker & family
10
Paul
Jun 21, 2026
·
Stayed 5 nights
Great location, beautiful interior, fantastic & friendly staff.
Great location, beautiful interior, fantastic & friendly staff.
Property Policies
Check-in
Check-out
From 15:00 to 00:00
Before 12:00
FAQs about Golden Tower Hotel & Spa
Is parking available at the hotel?
Valet parking is available at the hotel for a fee of EUR 45 per night, which includes in/out privileges. No additional information about other parking options is provided.
What type of breakfast is offered and what are the serving hours?
A complimentary continental breakfast is served daily from 7:30 AM to 10:00 AM.
What are the check-in and check-out times?
Check-in is from 3:00 PM, and check-out is until 12:00 PM. Early or late check-in/check-out may be available upon request, but additional charges may apply.
Are airport shuttle services available?
Airport shuttle services are available for a fee of EUR 90 per vehicle (one-way), accommodating a maximum of 2 passengers. Guests must contact the property 48 hours prior to arrival to arrange the transfer.
What accessibility features does the hotel offer for guests with disabilities?
The hotel features limited wheelchair accessibility, including step-free entrances and wheelchair-accessible facilities in public areas. However, specific details about room accessibility are not provided.
Where is the hotel located in relation to key landmarks?
The hotel is located in the heart of Florence, within a 5-minute walk of Ponte Vecchio and Piazza della Signoria. It is 0.4 miles from Basilica of Santa Maria Novella and 1.2 miles from the Gallery of the Academy of Florence. The preferred airport is Florence Airport, Peretola, which is approximately 7.3 km away.
What are the hotel's policies for guests staying with children?
Children 6 years old and younger can stay free when occupying the parent or guardian's room, using existing bedding.
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Instant AI responses are based on hotel information
Prices for upcoming dates
October 2026
Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
November 2026
Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
Cheaper
Pricier
Average nightly price across deals, with taxes & fees.
Prices in USD for 2 guests, updated daily.
- 2026-10-06: 661.4997483333741USD
- 2026-10-07: NO DATA
- 2026-10-08: 799.3673850894776USD
- 2026-10-09: 561.586927276001USD
- 2026-10-10: 548.3227400000001USD
- 2026-10-11: 439.78964858666995USD
- 2026-10-12: 485.6931073115845USD
- 2026-10-13: 601.9610629803467USD
- 2026-10-14: 754.2186064052735USD
- 2026-10-15: NO DATA
- 2026-10-16: 562.1250965488892USD
- 2026-10-17: 854.2096308787842USD
- 2026-10-18: 467.4584953156739USD
- 2026-10-19: 553.5435522514039USD
- 2026-10-20: 494.28776519500735USD
- 2026-10-21: 464.78588503167725USD
- 2026-10-22: 493.4725372692261USD
- 2026-10-23: 847.4623494143067USD
- 2026-10-24: 705.3305433309326USD
- 2026-10-25: 369.2878346400757USD
- 2026-10-26: 474.153288286438USD
- 2026-10-27: 527.798851059021USD
- 2026-10-28: 528.839366293213USD
- 2026-10-29: 489.80814374877934USD
- 2026-10-30: 379.6487286294556USD
- 2026-10-31: 444.0120183587647USD
- 2026-11-01: 308.29627324505617USD
- 2026-11-02: 346.13713051599126USD
- 2026-11-03: 346.13713051599126USD
- 2026-11-04: 556.4499531846924USD
- 2026-11-05: 340.0769463146973USD
- 2026-11-06: 444.0519055159912USD
- 2026-11-07: 361.9713415859986USD
- 2026-11-08: 313.85308698614506USD
- 2026-11-09: 322.81209082885744USD
- 2026-11-10: 387.17179481201174USD
- 2026-11-11: 364.2201508244629USD
- 2026-11-12: 282.0757606129151USD
- 2026-11-13: 577.1428502944336USD
- 2026-11-14: 366.6600632579956USD
- 2026-11-15: 258.07287830267336USD
- 2026-11-16: 271.7994219328613USD
- 2026-11-17: 347.7932671400147USD
- 2026-11-18: 304.29813213250736USD
- 2026-11-19: 305.2087750559693USD
- 2026-11-20: 354.0220155605469USD
- 2026-11-21: 366.6600632579956USD
- 2026-11-22: 328.27731436816407USD
- 2026-11-23: 322.1200076710205USD
- 2026-11-24: 346.13713051599126USD
- 2026-11-25: 347.7932671400147USD
- 2026-11-26: 269.58448945806884USD
- 2026-11-27: 372.4454085540161USD
- 2026-11-28: 372.4454085540161USD
- 2026-11-29: 343.2950681137085USD
- 2026-11-30: 268.45221327227785USD
- 2026-12-01: 267.260328325409USD
- 2026-12-02: 265.0453958506165USD
- 2026-12-03: 279.0627093439942USD
- 2026-12-04: 395.32834281524663USD
- 2026-12-05: 435.8687546912842USD
- 2026-12-06: 250.3932516130066USD
This property offers transfers from the airport (surcharges may apply). To arrange pick-up, guests must contact the property 48 hours prior to arrival, using the contact information on the booking confirmation. Front desk staff will greet guests on arrival at the property. If driving, please contact this property in advance for more information (e.g., directions). For any questions, please contact the property using the information on the booking confirmation. Information provided by the property may be translated using automated translation tools.
Check-in must be done by someone who is at least 18 years old.
You'll be required to pay the following fully refundable deposit.
Deposit: EUR 100.00 per stay
- Extra-person charges may apply and vary depending on property policy
- Government-issued photo identification and a credit card or cash deposit may be required at check-in for incidental charges
- Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
- This property accepts credit cards and cash
- Cashless transactions are available
- Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit
- This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
- Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
- This property's beauty center (in the spa) is open from noon to 8 PM daily.
- All guests, including children, must be present at check-in and show their government-issued photo ID card or passport.
- Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
- Reservations are required for massage services and spa treatments. Reservations can be made by contacting the hotel prior to arrival, using the contact information on the booking confirmation.
- Children 6 years old and younger stay free when occupying the parent or guardian's room, using existing bedding.
- Only registered guests are allowed in the guestrooms.
- The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
- In accordance with national/local laws, air conditioning may be restricted to certain hours from 01 April to 30 September.
- Cashless payment methods are available for all transactions.
- Contactless check-in and contactless check-out are available.
- Airport shuttle fee: EUR 90 per vehicle (one-way, maximum occupancy 2)
- Valet parking fee: EUR 45 per night (in/out privileges)
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
Popular amenities
Parking
Airport shuttle
Babysitting / Child Services
Room Service
Valet Parking
Dry Cleaning
General
Room Service
Non-Smoking Rooms
Sauna
Hot Tub / Jacuzzi
Steam Room
Massage
Spa & Wellness Centre
Body Treatments
Facial Treatments
Breakfast in the Room
Family Room
Snack Bar/Deli
Wheelchair Accessible (Limited)
Internet
Free Wi-Fi
Services
Dry Cleaning
Babysitting / Child Services
Housekeeping
Banquet Facilities
Safe-Deposit Box
Luggage Storage
Self Laundry
24-Hour Front Desk
Concierge Services
Lockers Available
Parking
Parking
Airport shuttle
Valet Parking