Is parking available at the property?

Yes, parking is available on-site. Nearby parking is also available for a fee of approximately GBP 60 per night.

What type of breakfast is offered and what are the serving hours?

Full breakfasts are available daily from 7:00 AM to 11:00 AM for a fee of approximately GBP 28 per person.

What are the standard check-in and check-out times?

The standard check-in time is 3:00 PM and check-out time is 12:00 PM. Early or late check-in/check-out may be available upon request and could incur additional charges.

What accessibility features are available for guests with disabilities?

The property features limited wheelchair accessibility, including step-free entrances and accessible facilities. However, specific details should be confirmed directly with the property.

What is the location of the property in relation to key landmarks?

The property is located in the heart of London, within a 10-minute walk of Leicester Square and Piccadilly Circus. It is also close to attractions such as The British Museum and Trafalgar Square, both approximately 0.6 km away.

The Soho Hotel in London

Average nightly price at The Soho Hotel, Firmdale Hotels by month, last 12 months (USD)
Month	Average price
January	$598
February	$739
March	$647
April	$717
May	$798
June	$1,011
July	$829
August	$672
September	$905
October	$836
November	$904
December	$1,093

What guests think

Travellers consistently praise The Soho Hotel, Firmdale Hotels for standout service, spacious and comfortable rooms, and a prime Soho location that is walkable to restaurants and attractions while remaining quiet inside, creating an upscale yet welcoming base for exploring London.

Guests also appreciate a lively bar and the Refuel restaurant, plus a well equipped gym. Rooms and public areas are consistently clean and well maintained. Some note missing in room tea or coffee makers, occasional breakfast pricing or charge confusion, and isolated lighting or control issues; overall, expect an upscale boutique experience with thoughtful touches.

Facilities

Cleanliness

Rooms

Service

Location

Dining

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AI-generated summary based on recent guest reviews

Facilities

Guests highlight a well equipped gym and enjoy the lively bar and the Refuel restaurant. Communal areas are attractive and inviting.

Related guest reviews

10

Steven

Dec 12, 2022

·

Stayed 1 night

Absolutely stunning boutique hotel. Amazing trendy building. The staff are soo helpful and friendly. Had a terrace room - wow So big well appointed and great views from terrace. Good fast WIFI. Food was very very good. The Refuel restaurant is a great addition to the hotel.

10

Stephanie

Oct 6, 2024

·

Stayed 2 nights

Lovely property with great staff and fun atmosphere.

10

Iestyn Daniel

Oct 2, 2023

·

Stayed 2 nights

Excellent location right in the heart of Soho. Very busy surrounding area, but the hotel itself is nice and quiet. Beautiful hotel. Rooms are immaculate and good size. Very friendly and helpful staff. Lovely communal areas and restaurant. Travelled with 2 children (8 and 13), they loved it and were well looked after

10

Stephen

May 19, 2024

·

Stayed 2 nights

From arrival, service was top notch. The room was beautifully decorated and well appointed. It was spacious with comfortable bedding. A very large room. The restaurant bar made wonderful cocktails. This coupled with its location is a must stay every time I visit London.

10

maryann

Sep 12, 2024

·

Stayed 1 night

The hotel is absolutely gorgeous and the food is wonderful as well. I can’t say enough about the friendly hotel staff. Everyone made me feel so welcome and very helpful with my many questions. It’s impossible to find fault with one single thing. Excellent experience.

10

Shaun

Sep 2, 2024

·

Stayed 6 nights

Soho was a fantastic area. We either walked where we wanted to go or took a short tube ride (the Elizabeth Line is the way to go; avoid the Central Line, especially on a hot summer day). The hotel was great; great food, the staff was perfect, and our terrace room was the ideal place to eat dinner in the morning. I don't think I'll ever stay anywhere else in London again.

10

Niki

Jul 10, 2025

·

Stayed 3 nights

We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.

10

Vegard

Feb 4, 2024

·

Stayed 2 nights

Fantastisk hotell. Super service. Strålende gym. Topp restaurant.

10

Sonya

Jan 25, 2025

·

Stayed 1 night

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.

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AI-generated summary based on recent guest reviews

Cleanliness

Rooms and public areas are described as very clean, with several guests calling them immaculate.

Related guest reviews

10

Marilda

Aug 17, 2025

·

Stayed 2 nights

This hotel is very beautiful and clean and comfortable. It is located in an amazing area. The staff is increasingly nice and helpful. I am looking forward to returning again soon!!!

10

Peter

Jan 3, 2025

·

Stayed 1 night

The staff were outstanding - helpful, friendly and professional. Breakfast was great. The decor unique and immaculate Only disappointment was no tea making facilities in the room.

10

Geoffrey

Jun 27, 2024

·

Stayed 1 night

Our stay at the SoHo Hotel was beyond incredible. To begin with: the location. You’re right in the heart of London, with Leicester Square nearby. Restaurants, shopping, everything you need. The hotel itself is to die for. We were upgraded at no cost to a Penthouse suite. The room was gorgeous and we even had a little deck! They brought warm cookies and milk for my daughters in the evening. The room itself was HUGE and immaculate. My younger daughter LOVED the record player (which she had never seen before) and we listened to the Beatles, Hendrix and the Carpenters. The staff and the concierge were beyond wonderful. My only regret was that we didn’t stay longer. A+ 11/10.

10

Iestyn Daniel

Oct 2, 2023

·

Stayed 2 nights

Excellent location right in the heart of Soho. Very busy surrounding area, but the hotel itself is nice and quiet. Beautiful hotel. Rooms are immaculate and good size. Very friendly and helpful staff. Lovely communal areas and restaurant. Travelled with 2 children (8 and 13), they loved it and were well looked after

10

Samira

May 16, 2023

·

Stayed 1 night

Good location, excellent service, comfy, clean and spacious rooms, Great overall

10

Sonya

Jan 25, 2025

·

Stayed 1 night

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.

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AI-generated summary based on recent guest reviews

Rooms

Rooms are spacious, comfortable and quiet, with appealing design and some terraces offering views. Several guests missed in room tea or coffee makers, and one reported dim lighting and dated controls.

Related guest reviews

10

Robin

Dec 27, 2022

·

Stayed 19,352 nights

Lovely hotel with exceptional service. Comfortable room, well designed. Enjoyable bathtub with TV in bathroom. Full minibar with many high end options. Easily walkable to a number of key tourist areas. I cannot compliment the service enough, as they were the best part and really exceptional.

6

young

Apr 20, 2023

·

Stayed 7 nights

The room lighting was dark! We had to go to the toilet to read some document. The thermostat controller is really old type, control was very poor. Toilet flush needed mighty push! I wouldn’t return to this hotel.

10

Gary

Sep 14, 2024

·

Stayed 1 night

Warm friendly and helpful staff in all service areas, large comfortable rooms and wonderfully located in Soho. Easy walking to many areas.

10

Peter

Jan 3, 2025

·

Stayed 1 night

The staff were outstanding - helpful, friendly and professional. Breakfast was great. The decor unique and immaculate Only disappointment was no tea making facilities in the room.

10

Steven

Dec 12, 2022

·

Stayed 1 night

Absolutely stunning boutique hotel. Amazing trendy building. The staff are soo helpful and friendly. Had a terrace room - wow So big well appointed and great views from terrace. Good fast WIFI. Food was very very good. The Refuel restaurant is a great addition to the hotel.

10

Geoffrey

Jun 27, 2024

·

Stayed 1 night

Our stay at the SoHo Hotel was beyond incredible. To begin with: the location. You’re right in the heart of London, with Leicester Square nearby. Restaurants, shopping, everything you need. The hotel itself is to die for. We were upgraded at no cost to a Penthouse suite. The room was gorgeous and we even had a little deck! They brought warm cookies and milk for my daughters in the evening. The room itself was HUGE and immaculate. My younger daughter LOVED the record player (which she had never seen before) and we listened to the Beatles, Hendrix and the Carpenters. The staff and the concierge were beyond wonderful. My only regret was that we didn’t stay longer. A+ 11/10.

10

Andrew

Mar 5, 2024

·

Stayed 3 nights

Great hotel in a super central location. We had a Terrace room which was just fabulous, with inspiring views over the area’s skyline. A really good and fun vibe to the hotel, bar and restaurant. Shame there aren’t simple tea and coffee facilities in the rooms, as this would have just put the icing on the cake. Lovely breakfast, though a slightly clever way of staying free of charge. In fact you get a £40 credit per night towards breakfast. Every individual item is charged, including tea or coffee. But overall an absolutely excellent hotel to stay at.

10

Stephen

May 19, 2024

·

Stayed 2 nights

From arrival, service was top notch. The room was beautifully decorated and well appointed. It was spacious with comfortable bedding. A very large room. The restaurant bar made wonderful cocktails. This coupled with its location is a must stay every time I visit London.

10

Darren

Oct 13, 2024

·

Stayed 1 night

Just brilliant. Staff were super friendly and helpful. Room was comfortable and quiet. Food and drink spot on.

10

Addison

Apr 27, 2025

·

Stayed 5 nights

Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return

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AI-generated summary based on recent guest reviews

Service

Service is widely praised across front desk, concierge and restaurant teams, described as friendly, attentive and often going above and beyond, including for families and special occasions.

Related guest reviews

10

Shafique

Jun 15, 2023

·

Stayed 3 nights

Fantastic stay as always. Excellent service. Very comfortable rooms.

10

Robin

Dec 27, 2022

·

Stayed 19,352 nights

Lovely hotel with exceptional service. Comfortable room, well designed. Enjoyable bathtub with TV in bathroom. Full minibar with many high end options. Easily walkable to a number of key tourist areas. I cannot compliment the service enough, as they were the best part and really exceptional.

10

Tao

Jun 5, 2025

·

Stayed 1 night

The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !

10

Catherine

Nov 17, 2025

·

Stayed 1 night

Excellent staff!!

10

Bita

Apr 2, 2025

·

Stayed 6 nights

We had a great stay at SoHo London. From the front desk staff to concierge to restaurant staff, everyone was friendly and helpful. Staff are friendly especially to my two young boys. Also, Julien at the concierge desk was particularly helpful and assisted with booking various activities we had in mind. We’ll definitely stay there again in the future.

10

Marco

Jun 18, 2025

·

Stayed 3 nights

The service was impeccable

10

Michael

Sep 4, 2023

·

Stayed 3 nights

The Soho Hotel provided the best, most helpful service I have ever experienced at a hotel. I would gladly return.

10

kammellia

Aug 5, 2024

·

Stayed 6 nights

The Soho Hotel exceeded all of my expectations. The staff's dedication to exceptional service truly made my stay unforgettable. Greg, the concierge, along with his entire team, went above and beyond to ensure my comfort and satisfaction. Their attention to detail and genuine care for guests set this hotel apart. From the moment I arrived, I was treated with warmth and professionalism. The team was always ready with helpful suggestions, quick to assist with any requests, and consistently went the extra mile. The level of service provided was unparalleled, making every aspect of my stay enjoyable. The atmosphere at the Soho Hotel is welcoming and luxurious, and the impeccable service made it feel like a home away from home. I am already looking forward to my next visit and highly recommend this hotel to anyone seeking a top-notch experience. The staff truly made my stay remarkable, and I can't wait to return.

10

Darren

Oct 13, 2024

·

Stayed 1 night

Just brilliant. Staff were super friendly and helpful. Room was comfortable and quiet. Food and drink spot on.

10

Sonya

Jan 25, 2025

·

Stayed 1 night

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.

Was this helpful?

AI-generated summary based on recent guest reviews

Location

In the heart of Soho near Leicester Square, the hotel is very walkable to restaurants, shopping and attractions; despite the lively area, interiors remain quiet.

Related guest reviews

10

Gary

Sep 14, 2024

·

Stayed 1 night

Warm friendly and helpful staff in all service areas, large comfortable rooms and wonderfully located in Soho. Easy walking to many areas.

10

Aaron

Jul 11, 2025

·

Stayed 7 nights

The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.

10

Peter

Dec 17, 2022

·

Stayed 19,342 nights

Second time staying and superb both times. Perfect location, great rooms and staff are exceptional across the board!! Will be back again soon!

10

Geoffrey

Jun 27, 2024

·

Stayed 1 night

Our stay at the SoHo Hotel was beyond incredible. To begin with: the location. You’re right in the heart of London, with Leicester Square nearby. Restaurants, shopping, everything you need. The hotel itself is to die for. We were upgraded at no cost to a Penthouse suite. The room was gorgeous and we even had a little deck! They brought warm cookies and milk for my daughters in the evening. The room itself was HUGE and immaculate. My younger daughter LOVED the record player (which she had never seen before) and we listened to the Beatles, Hendrix and the Carpenters. The staff and the concierge were beyond wonderful. My only regret was that we didn’t stay longer. A+ 11/10.

10

Iestyn Daniel

Oct 2, 2023

·

Stayed 2 nights

Excellent location right in the heart of Soho. Very busy surrounding area, but the hotel itself is nice and quiet. Beautiful hotel. Rooms are immaculate and good size. Very friendly and helpful staff. Lovely communal areas and restaurant. Travelled with 2 children (8 and 13), they loved it and were well looked after

10

Bryan

Mar 26, 2024

·

Stayed 3 nights

We loved our stay at the Soho! The staff are all amazing, and so friendly. We were celebrating our 30th anniversary, and they really made it special. The location can't be beat, easy walking distance to anything you could possibly want.

10

Shaun

Sep 2, 2024

·

Stayed 6 nights

Soho was a fantastic area. We either walked where we wanted to go or took a short tube ride (the Elizabeth Line is the way to go; avoid the Central Line, especially on a hot summer day). The hotel was great; great food, the staff was perfect, and our terrace room was the ideal place to eat dinner in the morning. I don't think I'll ever stay anywhere else in London again.

10

Niki

Jul 10, 2025

·

Stayed 3 nights

We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.

10

Addison

Apr 27, 2025

·

Stayed 5 nights

Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return

10

janice

Jul 23, 2024

·

Stayed 5 nights

Beautiful property, centrally located

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AI-generated summary based on recent guest reviews

Dining

Food and breakfast receive strong praise, with the on site Refuel restaurant frequently highlighted. A few guests found breakfast dull or experienced pricing/charging confusion, a cold table by the window, or inconsistent breakfast service.

Related guest reviews

10

Eyal

Apr 7, 2025

·

Stayed 5 nights

Hotel was excellent! Breakfast was a bit dull in my opinion but other than that, it was a great experience.

10

Peter

Jan 3, 2025

·

Stayed 1 night

The staff were outstanding - helpful, friendly and professional. Breakfast was great. The decor unique and immaculate Only disappointment was no tea making facilities in the room.

10

Nicole

Feb 15, 2025

·

Stayed 3 nights

The SoHo hotel is amazing! We are huge fans of all the Firmdale hotels, only staying at this brand when we visit London and New York City! This is our second SoHo stay and it just feels like home! From the eucalyptus lavender pillow spray to the amazing breakfast, I can’t imagine using another hotel brand!

10

Steven

Dec 12, 2022

·

Stayed 1 night

Absolutely stunning boutique hotel. Amazing trendy building. The staff are soo helpful and friendly. Had a terrace room - wow So big well appointed and great views from terrace. Good fast WIFI. Food was very very good. The Refuel restaurant is a great addition to the hotel.

10

Andrew

Mar 5, 2024

·

Stayed 3 nights

Great hotel in a super central location. We had a Terrace room which was just fabulous, with inspiring views over the area’s skyline. A really good and fun vibe to the hotel, bar and restaurant. Shame there aren’t simple tea and coffee facilities in the rooms, as this would have just put the icing on the cake. Lovely breakfast, though a slightly clever way of staying free of charge. In fact you get a £40 credit per night towards breakfast. Every individual item is charged, including tea or coffee. But overall an absolutely excellent hotel to stay at.

6

Oğuzhan

Feb 14, 2025

·

Stayed 7 nights

I included breakfast with my stay but still got charged for it.

10

Stephen

May 19, 2024

·

Stayed 2 nights

From arrival, service was top notch. The room was beautifully decorated and well appointed. It was spacious with comfortable bedding. A very large room. The restaurant bar made wonderful cocktails. This coupled with its location is a must stay every time I visit London.

10

Shaun

Sep 2, 2024

·

Stayed 6 nights

Soho was a fantastic area. We either walked where we wanted to go or took a short tube ride (the Elizabeth Line is the way to go; avoid the Central Line, especially on a hot summer day). The hotel was great; great food, the staff was perfect, and our terrace room was the ideal place to eat dinner in the morning. I don't think I'll ever stay anywhere else in London again.

10

Claus Kræmmer

Dec 19, 2022

·

Stayed 19,344 nights

Breakfast room was cold by the window. The buffet was perfect. The manager for the breakfast was very serviceminded, but not the rest of the team!

10

Sonya

Jan 25, 2025

·

Stayed 1 night

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.

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AI-generated summary based on recent guest reviews

Su	Mo	Tu	We	Th	Fr	Sa
1 $702	2 $785	3 $893	4 $992	5 $1,019	6 $1,135	7 $983
8 $719	9 $948	10 $936	11 $785	12 $785	13 $741	14 $827
15 $803	16 $805	17 $3,142	18	19 $835	20 $812	21 $995
22 $819	23 $851	24 $834	25 $975	26 $843	27 $1,079	28 $1,119
29 $757	30 $815

The Soho Hotel, Firmdale Hotels

Prices for The Soho Hotel, Firmdale Hotels

Monthly average prices

About this property

Location

Room options

Superior Room, Terrace

One Bedroom Richmond Suite

Accessible Luxury Junior Suite

Luxury Room

Penthouse Suite

Two Bedroom Terrace Suite

Luxury Junior Suite

One Bedroom Soho Suite

Deluxe Junior Suite

One Bedroom Penthouse Suite

One Bedroom Terrace Suite

the Soho Residence

Deluxe Terrace Room

Three Bedroom Richmond Suite

Superior Room

Deluxe Room

Guest reviews of The Soho Hotel, Firmdale Hotels

Who stays here?

What guests think

Property Policies

Check-in instructions

Good to know

Optional extras

FAQs about The Soho Hotel, Firmdale Hotels

Prices for upcoming dates

Su	Mo	Tu	We	Th	Fr	Sa
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26 $728	27 $804	28 $805	29 $802	30 $711	31 $711