Is parking available at the property?

Secured self-parking is available at the property for a fee of GBP 65 per day. Reservations are not required.

What type of breakfast is offered and what are the serving hours?

A full breakfast is available, with prices ranging from approximately GBP 9 to 40 for adults and GBP 5 to 25 for children. The specific serving hours were not provided.

What are the standard check-in and check-out times?

Check-in time is from 15:00, and check-out time is until 12:00. Late check-out is available for a fee, subject to availability. Guests can request early or late check-in/check-out by contacting the property.

What accessibility features are available for guests with disabilities?

The property offers disabled access, including step-free entrances and wheelchair-accessible facilities in public areas and rooms. Specific features for bathrooms and pool access were not detailed.

Where is the property located in relation to key landmarks?

The property is located at 20 Broadwick Street, London, approximately 0.4 km from Regent Street and London Palladium Theatre, and 0.6 km from Oxford Circus and Piccadilly Circus. Public transport options are available nearby.

Broadwick Soho Hotel in London

Average nightly price at Broadwick Soho by month, last 12 months (USD)
Month	Average price
January	$486
February	$560
March	$558
April	$579
May	$673
June	$801
July	$703
August	$530
September	$723
October	$667
November	$704
December	$697

What guests think

Broadwick Soho draws rave reviews for its vibrant Soho location, striking maximalist design, and warm, attentive staff, with many guests praising thoughtful touches like standout turndown service, comfortable beds, and well-appointed rooms that feel special.

The rooftop bar and on-site dining receive frequent compliments. Rooms are stylish but often small, and a few travelers report service lapses or billing/check-in inconveniences amid otherwise strong hospitality. Overall, expect a design-forward, centrally located boutique stay with enthusiastic service and lively social spaces.

Facilities

Cleanliness

Rooms

Service

Location

Dining

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AI-generated summary based on recent guest reviews

Facilities

Rooftop bar is a frequent highlight, and guests enjoy the on-site dining and lounge vibe.

Related guest reviews

10

Michael

Aug 26, 2025

·

Stayed 1 night

Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.

10

Anton

Jun 19, 2025

·

Stayed 1 night

It was tip-top. Rooftop food was great!

10

Lianne

Aug 29, 2024

·

Stayed 1 night

Had a gorgeous night away to start our daughter’s 21st Birthday celebrations! The Hotel is beautiful and the staff were all extremely friendly and welcoming and made us feel very happy to be there! The finishes to the rooms, restaurants & Bar were to an exceptional standard and can tell they made a huge effort in renovating this hotel!

10

André

Jul 20, 2024

·

Stayed 2 nights

Loved this hotel, the design is spectacular and the location fantastic. Suites are beautifully decorated but small. Toiletries in bathrooms bare minimum. Forgot my toothbrush and took 20 mins and 2 calls to get one. Rooftop bar is awesome but closing the terrace at 10pm (probably neighborhood restrictions) is not great. Staff at rooftop bar was a bit rude. Overall a great hotel to stay at although SoHo Hotel and Hazlitt are my two other favorites in SoHo

6

John

Jun 26, 2025

·

Stayed 3 nights

Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.

10

Sloane

Jul 24, 2025

·

Stayed 1 night

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .

10

Nicholas

May 12, 2024

·

Stayed 2 nights

The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.

10

Emily

Jan 27, 2025

·

Stayed 3 nights

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.

10

Erik

Mar 18, 2025

·

Stayed 2 nights

Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!

10

Lizah

Nov 20, 2024

·

Stayed 1 night

I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.

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Cleanliness

Housekeeping is consistently praised, with immaculate rooms and thoughtful turndown service; some stays note twice-daily service.

Related guest reviews

10

Christian

Sep 6, 2025

·

Stayed 4 nights

Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.

10

Clara Ann

Dec 22, 2024

·

Stayed 3 nights

Fantastic stay! Amazing service, smiling and super nice staff. Room was cleans two times a day, and room service was on point. We can really recommend everyone to stay here! Thanks for making our stay in London a bit more special.

10

Adrian

Aug 31, 2024

·

Stayed 1 night

A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.

8

Rosemary

Jun 10, 2025

·

Stayed 2 nights

We stayed in a luxury room for two nights for a special occasion. We don't usually spend this on hotels but we really enjoyed our stay. The welcome and door staff was very warm. Initially,we were a bit overwhelmed as it seemed quite dark but the atmosphere was all part of the boutique hotel in Soho theming. When we got to our room, it was immaculate with lots of quirky touches and full on theming if animal print etc. the bathroom wasvstar of the show and fully tiled downpour shower was five-star. The bed linen was exceptionally good quality. Apart from the gummy bears and tea/coffee everything in the bar has a price tag though so be informed! Lovely personally written card from the manager to welcome us was a nice touch. Thevtv is framed in a gilt painted old master frame which creates a nice existential conundrum to consider whilst watching TV! We didn't eat in the hotel as we wanted to explore a bit. There are many cafes and breakfast places within 5 minsvwalk of the hotel. Reception staff were very helpful and resolved and issue we had very efficiently. Worth the cost! Felt like being in a movie!

10

Nicholas

May 12, 2024

·

Stayed 2 nights

The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.

10

kelly

Feb 15, 2025

·

Stayed 1 night

So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!

10

Alexander

Nov 3, 2025

·

Stayed 1 night

Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.

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Rooms

Rooms are stylish, comfortable, and well appointed, but several guests found them small.

Related guest reviews

10

Jonn

Jun 18, 2024

·

Stayed 9 nights

- Wonderfully decorated rooms - Great bathroom with rainfall shower - Close to everything you want to be near in Soho - Friendly staff

8

James

Aug 4, 2024

·

Stayed 2 nights

A very central location in Soho. Our room was quiet and clean and very hip. However, as expected in London, the room was incredibly small for the price. If you are young and hip and in the area for a good time though, this is the place for you.

10

André

Jul 20, 2024

·

Stayed 2 nights

Loved this hotel, the design is spectacular and the location fantastic. Suites are beautifully decorated but small. Toiletries in bathrooms bare minimum. Forgot my toothbrush and took 20 mins and 2 calls to get one. Rooftop bar is awesome but closing the terrace at 10pm (probably neighborhood restrictions) is not great. Staff at rooftop bar was a bit rude. Overall a great hotel to stay at although SoHo Hotel and Hazlitt are my two other favorites in SoHo

6

John

Jun 26, 2025

·

Stayed 3 nights

Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.

10

Adrian

Aug 31, 2024

·

Stayed 1 night

A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.

10

Sloane

Jul 24, 2025

·

Stayed 1 night

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .

10

Emily

Jan 27, 2025

·

Stayed 3 nights

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.

10

Erik

Mar 18, 2025

·

Stayed 2 nights

Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!

10

Paul

Sep 27, 2024

·

Stayed 1 night

Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.

10

LISA

Dec 28, 2024

·

Stayed 6 nights

Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.

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Service

Service is widely described as warm, attentive, and detail-oriented, with standout doormen and concierge; a minority mention lapses around early check-in, billing communication, or key/deposit procedures.

Related guest reviews

10

Jeanine

May 19, 2025

·

Stayed 2 nights

Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.

10

Michael

Aug 26, 2025

·

Stayed 1 night

Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.

10

Natalie

Dec 26, 2024

·

Stayed 2 nights

Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.

10

Christian

Sep 6, 2025

·

Stayed 4 nights

Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.

10

Natalie

Dec 10, 2024

·

Stayed 1 night

Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!

4

Tim

Aug 11, 2025

·

Stayed 3 nights

Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.

10

Nicholas

May 12, 2024

·

Stayed 2 nights

The ambiance… The welcome… The finishes… The details… The luxury! Every single thing was just right at Broadwick SoHo. Centred in the best part of London, this hotel has it all. With a welcome drink on the rooftop bar we were off! Gorgeous room! Such attention to detail. Every time we left the room it was turned down. Wonderful personal details each time we came back to the room. Generous, fun and welcoming staff. Every time I go to London now I’ll be staying here.

10

Alexander

Nov 3, 2025

·

Stayed 1 night

Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.

6

Riga

Jul 31, 2024

·

Stayed 2 nights

Amazing design and quality, great location. Service lacking, no accomodation for earlier check-in when arriving red eye from abroad, even though rooms were available. Likewise despite checking in often afterwards to see if ready, and asked them to contact me, then didn't even do that. And welcome at front door each time wasn't great, not boutique experience. Spoiled first day in London, and didn't feel welcome at hotel after that. won't return unfortunately, other very good service/design hotels nearby

10

Jason

May 27, 2024

·

Stayed 1 night

From the first minute arriving at the hotel until we left the staff were so attentive and helpful. The hotel and the staff was 5 star. Thank you.

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AI-generated summary based on recent guest reviews

Location

Right in central Soho, walkable to restaurants, shops, and transport, ideal for exploring London.

Related guest reviews

10

Earnell

Aug 28, 2025

·

Stayed 2 nights

LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️

10

Natalie

Dec 26, 2024

·

Stayed 2 nights

Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.

10

Pamela

Dec 20, 2024

·

Stayed 1 night

Really amazing hotel in a great location.

8

James

Aug 4, 2024

·

Stayed 2 nights

A very central location in Soho. Our room was quiet and clean and very hip. However, as expected in London, the room was incredibly small for the price. If you are young and hip and in the area for a good time though, this is the place for you.

10

fred

Oct 7, 2024

·

Stayed 3 nights

In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc

10

Sloane

Jul 24, 2025

·

Stayed 1 night

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .

10

Christopher

Jul 7, 2024

·

Stayed 2 nights

Right in the heart of Soho - lot going on. Chic fun and relaxing!

10

Robert

Sep 3, 2024

·

Stayed 5 nights

Nice hotel in the heart of SoHo. Close to everything. Lots of good food options nearby. Great staff.

10

Alexander

Nov 3, 2025

·

Stayed 1 night

Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.

10

LISA

Dec 28, 2024

·

Stayed 6 nights

Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.

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Dining

Breakfast, restaurant dishes, and room service are often praised for quality and taste, and the bar scene is popular; a few guests experienced confusion over breakfast limits or billing.

Related guest reviews

10

Natalie

Dec 26, 2024

·

Stayed 2 nights

Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.

10

Rebecca

Feb 25, 2025

·

Stayed 1 night

Amazing Hotel, fantastic decor, great service. Lovely breakfast.

10

Anton

Jun 19, 2025

·

Stayed 1 night

It was tip-top. Rooftop food was great!

10

Natalie

Dec 10, 2024

·

Stayed 1 night

Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!

10

Cynthia

Oct 15, 2024

·

Stayed 1 night

Staff is warm and friendly. They pay attention to detail. Incredible art and decor throughout the facility. Breakfast was amazing. In room amenities were perfect.

10

Sloane

Jul 24, 2025

·

Stayed 1 night

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .

10

Emily

Jan 27, 2025

·

Stayed 3 nights

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.

10

Emily

Jul 3, 2025

·

Stayed 1 night

The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!

10

Lizah

Nov 20, 2024

·

Stayed 1 night

I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.

10

MIN GOO

Jun 19, 2024

·

Stayed 1 night

The location, concept, interior, service, etc. are fantastic. In particular, the staff's proactive and professional response was excellent. However, there were some problems with payment communication. I did not hear any information that there was a limit to the amount of breakfast. This is the first time I have seen a system that limits meal costs. Some additional costs, such as drinks, were indicated on the invoice as lunch costs. We had problems communicating with each other a few times.

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AI-generated summary based on recent guest reviews

Su	Mo	Tu	We	Th	Fr	Sa
1 $627	2 $641	3 $764	4 $688	5 $658	6 $810	7 $1,103
8 $783	9 $809	10 $1,015	11 $862	12 $805	13 $870	14 $1,038
15 $819	16 $801	17 $1,033	18 $1,088	19 $967	20 $992	21 $894
22 $856	23 $941	24 $888	25 $851	26 $883	27 $962	28 $860
29 $761	30 $766

Broadwick Soho

Prices for Broadwick Soho

Monthly average prices

About this property

Location

Room options

Luxury Room

Deluxe Room

Standard Room

Junior Suite

Penthouse

Family Suite

Suite (Broadwick)

Superior Room

Guest reviews of Broadwick Soho

What guests think

Property Policies

Check-in instructions

Good to know

Optional extras

FAQs about Broadwick Soho

Prices for upcoming dates

Su	Mo	Tu	We	Th	Fr	Sa
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26 $703	27 $659	28 $733	29 $734	30	31 $730