Gem Fitzrovia Hotel
$246
/ night
Avg. for September
Select dates to see prices and availability
$246
/ night
Avg. for September
Monthly average prices
Nightly prices at Gem Fitzrovia Hotel average $162 in January, the cheapest month, and $283 in December, the most expensive, based on the last 12 months.
| Month | Average price |
|---|---|
| January | $162 |
| February | $183 |
| March | $209 |
| April | $210 |
| May | $266 |
| June | $252 |
| July | $255 |
| August | $202 |
| September | $246 |
| October | $235 |
| November | $247 |
| December | $283 |
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Sep · $246
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Most expensive: December (~$283)
Cheapest: January (~$162)
About this property
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and babysitting (surcharge).
Amenities
Make use of convenient amenities such as complimentary wireless internet access, concierge services, and babysitting (surcharge).
Business amenities
Featured amenities include complimentary wired internet access, a business center, and express check-out. Planning an event in London? This hotel has 139 square feet (13 square meters) of space consisting of conference space and 3 meeting rooms.
Dining
For lunch or dinner, stop by XX-XXVIII Restaurant, a restaurant that specializes in international cuisine. Dining is also available at the coffee shop/cafe, and 24-hour room service is provided. Wrap up your day with a drink at the bar/lounge. English breakfasts are served on weekdays from 7:00 AM to 10:00 AM and on weekends from 8:00 AM to 10:30 AM for a fee.
Rooms
Make yourself at home in one of the 86 air-conditioned rooms featuring flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Private bathrooms with shower/tub combinations feature designer toiletries and hair dryers. Conveniences include phones, as well as safes and desks.
Location
Located in London (London City Centre), Gem Fitzrovia Hotel is within a 5-minute drive of Oxford Circus and The British Museum. This family-friendly hotel is 1.5 mi (2.3 km) from Piccadilly Circus and 1.7 mi (2.7 km) from Hyde Park.
What's nearby
Portland Place(0.2 miles)
Regent Street(0.3 miles)
Regent's Park(0.4 miles)
University College London(0.4 miles)
Tottenham Court Road(0.4 miles)
Marylebone High Street(0.5 miles)
Oxford Circus(0.5 miles)
Oxford Street(0.5 miles)
London Palladium Theatre(0.6 miles)
Bond Street(0.7 miles)
Madame Tussauds Wax Museum(0.7 miles)
Selfridges(0.8 miles)
Baker Street(0.8 miles)
Russell Square(0.9 miles)
British Library(1 miles)
London City Airport (LCY)(11.3 miles)
Heathrow Airport (LHR)(18 miles)
Gatwick Airport (LGW)(60.1 miles)
Luton Airport (LTN)(32.9 miles)
Stansted Airport (STN)(41.1 miles)
Restaurant
Babysitting / Child Services
Business Center
Room Service
Tour Desk
Dry Cleaning
Location
20-28 Bolsover Street, Fitzrovia, London, England, United Kingdom
Portland Place (0.2 miles)
Regent Street (0.3 miles)
Regent's Park (0.4 miles)
University College London (0.4 miles)
Tottenham Court Road (0.4 miles)
Marylebone High Street (0.5 miles)
Guest reviews
8.3
Very good
Based on 2,773 verified reviews
Who stays here?
Business
29%
Couple
37%
Family
16%
Group
12%
Solo
4%
What guests think
AI-generated summary based on recent guest reviews
Gem Fitzrovia Hotel earns frequent praise for its quiet, central Fitzrovia location near Tube stops, welcoming staff, and very clean rooms, with recurring mentions of compact room sizes, firm mattresses, and occasional noise in certain areas.
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What guests think
Gem Fitzrovia Hotel earns frequent praise for its quiet, central Fitzrovia location near Tube stops, welcoming staff, and very clean rooms, with recurring mentions of compact room sizes, firm mattresses, and occasional noise in certain areas.
Breakfast is widely liked for quality and variety, though some found the hot option pricey or encountered confusion about inclusions and service at busy times. Facilities are simple, with a pleasant dining room and bar; reviews note occasional elevator outages, limited late bar service, entrance stairs, and sporadic air conditioning issues. Overall, it suits travellers seeking a quiet, well-kept base with easy transport access.
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AI-generated summary based on recent guest reviews
Facilities
Facilities are straightforward, centering on the dining room and bar, with practical touches like luggage storage and occasional room service. Guests reported intermittent elevator outages, limited late bar service, entrance stairs affecting access, and sporadic air conditioning issues.
Related guest reviews
10
Bryan
Jul 28, 2025
·
Stayed 7 nights
This was an amazing place to stay. The best part was the breakfast in the morning that was included. The staff that served breakfast were amazing. There are some stairs to get into the hotel, but after that it was accessible. Great location close to some good shopping areas. Would recommend this as a quiet location and home base while in London.
This was an amazing place to stay. The best part was the breakfast in the morning that was included. The staff that served breakfast were amazing. There are some stairs to get into the hotel, but after that it was accessible. Great location close to some good shopping areas. Would recommend this as a quiet location and home base while in London.
10
Carolyn
May 9, 2025
·
Stayed 1 night
Flew in to London and got the express to painting then easy Tube to Great Portland Street. Hotel was a short walk. We took advantage of service to leave baggage on site before our check in time so we could wander and get lunch. Back for an early noon check in and some catch up sleep. Walked around Regents Park and up to Camden for a lovely dinner and stroll along the canal. Today we will again use the hotel to hold luggage after check out until we are ready to head back to the train station. Staff have been incredibly helpful and cheery.
Flew in to London and got the express to painting then easy Tube to Great Portland Street. Hotel was a short walk. We took advantage of service to leave baggage on site before our check in time so we could wander and get lunch. Back for an early noon check in and some catch up sleep. Walked around Regents Park and up to Camden for a lovely dinner and stroll along the canal. Today we will again use the hotel to hold luggage after check out until we are ready to head back to the train station. Staff have been incredibly helpful and cheery.
10
Michael
Jul 8, 2025
·
Stayed 3 nights
Very friendly staff. Quiet location. Nice amenities. Ordered room service after a long travel day and was delicious.
Very friendly staff. Quiet location. Nice amenities. Ordered room service after a long travel day and was delicious.
8
Jan
Jan 20, 2025
·
Stayed 2 nights
The bedroom and bathroom were immaculate. We had one issue with the air conditioning unit in our room being clogged with dust. We reported it the next morning and were moved to another room.
The bedroom and bathroom were immaculate. We had one issue with the air conditioning unit in our room being clogged with dust. We reported it the next morning and were moved to another room.
8
Tisa
Aug 22, 2025
·
Stayed 2 nights
My first room had poorly working air conditioning. My first night was very hot and not good for sleeping. Once they moved me to a different room, it was great! Nice breakfast and overall very nice hotel.
My first room had poorly working air conditioning. My first night was very hot and not good for sleeping. Once they moved me to a different room, it was great! Nice breakfast and overall very nice hotel.
4
Stuart
Oct 27, 2024
·
Stayed 1 night
Disappointed that bar shut at around 12, whilst it should have been 24 hours! Also just one person covering the whole hotel overnight is not ideal, so no bar open no room service! Appreciate that sickness etc can happen however should be some contingency there! But otherwise a pleasant stay and good location. I stayed on the 26th of October 2024 - The employee who worked overnight that day deserves a medal and could you please apologise to him as took out my frustration on him for bar not being open, if that issue can be resolved will stay again, many thanks Stuart
Disappointed that bar shut at around 12, whilst it should have been 24 hours! Also just one person covering the whole hotel overnight is not ideal, so no bar open no room service! Appreciate that sickness etc can happen however should be some contingency there! But otherwise a pleasant stay and good location. I stayed on the 26th of October 2024 - The employee who worked overnight that day deserves a medal and could you please apologise to him as took out my frustration on him for bar not being open, if that issue can be resolved will stay again, many thanks Stuart
8
Pierre
Apr 18, 2025
·
Stayed 3 nights
We had a pleasant stay at this hotel. The beds were comfortable, the room clean, and the breakfast good. The only notable issues were the elevators (one of the two was frequently stopped).
We had a pleasant stay at this hotel. The beds were comfortable, the room clean, and the breakfast good. The only notable issues were the elevators (one of the two was frequently stopped).
8
Samantha
Apr 3, 2025
·
Stayed 1 night
Lovely property but could hear a lot of noise outside overnight. Beds are also quite hard. We unfortunately coilsnt get the aircon remote.to turn on in our room so it was quite warm.
Lovely property but could hear a lot of noise outside overnight. Beds are also quite hard. We unfortunately coilsnt get the aircon remote.to turn on in our room so it was quite warm.
8
Benjamin
Aug 5, 2025
·
Stayed 7 nights
Cleanliness is top notch Wish they didn’t make distinction between continental and “hot “ breakfast ( which costs an additional 5 pounds per person ) Not sure how safe is area is - though we came home real late twice after watching West End shows without incident - bars still open close to midnight so you never know No refrigerator in the room though they offered to put one - not sure how they’re going to fit it in such a small room
Cleanliness is top notch Wish they didn’t make distinction between continental and “hot “ breakfast ( which costs an additional 5 pounds per person ) Not sure how safe is area is - though we came home real late twice after watching West End shows without incident - bars still open close to midnight so you never know No refrigerator in the room though they offered to put one - not sure how they’re going to fit it in such a small room
10
Christina
Oct 29, 2025
·
Stayed 4 nights
The breakfast was buffet, but fancy with full service coffee or tea, white linens, & beautiful dining room. All the food was fresh & delicious. The room was very beautiful, clean, & functional. The front desk & bar service was so friendly & amazing. Highly recommend this hotel for your stay.
The breakfast was buffet, but fancy with full service coffee or tea, white linens, & beautiful dining room. All the food was fresh & delicious. The room was very beautiful, clean, & functional. The front desk & bar service was so friendly & amazing. Highly recommend this hotel for your stay.
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AI-generated summary based on recent guest reviews
Cleanliness
Cleanliness is frequently praised, with many describing rooms and bathrooms as spotless. A few guests reported issues on arrival (for example stained bedding or pests), but these appear isolated.
Related guest reviews
10
Louise
Nov 28, 2025
·
Stayed 2 nights
Beautiful hotel - central location, room was spotless and cozy, staff couldn't have been nicer. Highly recommend.
Beautiful hotel - central location, room was spotless and cozy, staff couldn't have been nicer. Highly recommend.
10
George
Nov 12, 2025
·
Stayed 1 night
Had a great stay at this hotel. Staff were eager to make sure we had a comfortable stay. The rooms were spotless and extremely comfortable. Will definitely stay here again!
Had a great stay at this hotel. Staff were eager to make sure we had a comfortable stay. The rooms were spotless and extremely comfortable. Will definitely stay here again!
4
Elisha
Sep 18, 2023
·
Stayed 1 night
Bed hadn’t been turned over and had stains and hair inside the sheets and on the sheets!
Bed hadn’t been turned over and had stains and hair inside the sheets and on the sheets!
10
Stine
Jun 4, 2024
·
Stayed 2 nights
Room was small as expected in London but very clean and quiet and we slept like babies. Very nice breakfast buffet, with the sweetest staff. Location brilliant for stations and city walks. We will be back.
Room was small as expected in London but very clean and quiet and we slept like babies. Very nice breakfast buffet, with the sweetest staff. Location brilliant for stations and city walks. We will be back.
10
Peter
Nov 25, 2024
·
Stayed 3 nights
Really nice quaint hotel. Very clean, and while it has a classic look overall, is fairly modern and fresh. Stayed there twice now for business and both times were great. Very quiet hotel and really get some great sleep.
Really nice quaint hotel. Very clean, and while it has a classic look overall, is fairly modern and fresh. Stayed there twice now for business and both times were great. Very quiet hotel and really get some great sleep.
4
Ka Wing Eric
Jan 27, 2025
·
Stayed 2 nights
Got bitten in the legs by flees or bed bugs. Everything else was fine.
Got bitten in the legs by flees or bed bugs. Everything else was fine.
10
Norma
Sep 5, 2025
·
Stayed 1 night
Well located for the theatre and situated in a quiet and well maintained area. The staff were very welcoming and efficient both on the reception area and in the restaurant for breakfast. There was a good choice selection for breakfast and the standard of service shown by the staff was excellent. The superior double bedroom was a good size, clean, comfortable and well laid out, the shower was powerful and well maintained. The complimentary accessories were good. I would certainly recommend this hotel and have already booked again for a few months time.
Well located for the theatre and situated in a quiet and well maintained area. The staff were very welcoming and efficient both on the reception area and in the restaurant for breakfast. There was a good choice selection for breakfast and the standard of service shown by the staff was excellent. The superior double bedroom was a good size, clean, comfortable and well laid out, the shower was powerful and well maintained. The complimentary accessories were good. I would certainly recommend this hotel and have already booked again for a few months time.
10
nicola
Aug 11, 2025
·
Stayed 3 nights
The room was large and was very clean and the beds were comfortable, our bathroom was large with a bath, shower, shampoo, conditioner. shower gel, body lotion an soap. The staff were very friendly and helpful and they sorted out an air-con issue straight away. We had continental breakfast that was very good quality. We walked to most places but the tube was 5 minutes away if we needed to go a bit further. Fab hotel with very good staff
The room was large and was very clean and the beds were comfortable, our bathroom was large with a bath, shower, shampoo, conditioner. shower gel, body lotion an soap. The staff were very friendly and helpful and they sorted out an air-con issue straight away. We had continental breakfast that was very good quality. We walked to most places but the tube was 5 minutes away if we needed to go a bit further. Fab hotel with very good staff
2
Vahan
Sep 26, 2023
·
Stayed 1 night
We had prepaid for this hotel for one night. When we arrived it took some time for someone to show up to check us in. when we went up to the room there were empty water and beer bottles on the floor in front of our door. the door was slightly open. the restroom was filthy. So we went down and said we are not staying. the manager was very very rude and refused to refund. There was no way we were going to stay in such a filthy and badly run hotel. If that is not enough we are still waiting for a full refund from Expedia. Anyone thinking of booking this hotel PLEASE DON'T. I have travelled all around the world for over 40 years and never had such a horrible experience. Don't be fooled by the photos online.
We had prepaid for this hotel for one night. When we arrived it took some time for someone to show up to check us in. when we went up to the room there were empty water and beer bottles on the floor in front of our door. the door was slightly open. the restroom was filthy. So we went down and said we are not staying. the manager was very very rude and refused to refund. There was no way we were going to stay in such a filthy and badly run hotel. If that is not enough we are still waiting for a full refund from Expedia. Anyone thinking of booking this hotel PLEASE DON'T. I have travelled all around the world for over 40 years and never had such a horrible experience. Don't be fooled by the photos online.
10
Stephen
Aug 17, 2025
·
Stayed 2 nights
I selected this hotel via Expedia for a two day Theatre Break for my wife and I. It is in a quiet location on Bolsover Street, just a few minutes walk to Portland Street or Warren Street Tube Station. Which was ideal because within 4 stops on the Northern Line we were able to get into the heart of the West End. The hotel is also a short taxi ride away from Euston Main Railway Station. There is a Tesco Express convenience store just opposite Portland Street station, and a few places to eat if you wanted to stay local. The hotel was spotlessly clean, the hotel staff were great, and a very efficient lift in the centre of the lobby. We booked an Executive Twin Room which we were very happy with even though it was closer to the lift system than we would have liked. But it didn't interfere with our sleep one bit. The beds were very comfortable and the bathroom was immaculate with a very nice shower, and twin wash basins. Storage for clothing etc was excellent, TV, Tea and Coffee making facilities and an iron plus ironing board in the cupboard. We only used the restaurant for breakfast because we ate out for lunch and evening meals. The breakfast staff were busy, friendly and nothing was too much trouble. There was plenty of options at the breakfast, and we had no complaints. You must go and see Stranger Things - First Shadow at the Phoenix Theatre...Outstanding.
I selected this hotel via Expedia for a two day Theatre Break for my wife and I. It is in a quiet location on Bolsover Street, just a few minutes walk to Portland Street or Warren Street Tube Station. Which was ideal because within 4 stops on the Northern Line we were able to get into the heart of the West End. The hotel is also a short taxi ride away from Euston Main Railway Station. There is a Tesco Express convenience store just opposite Portland Street station, and a few places to eat if you wanted to stay local. The hotel was spotlessly clean, the hotel staff were great, and a very efficient lift in the centre of the lobby. We booked an Executive Twin Room which we were very happy with even though it was closer to the lift system than we would have liked. But it didn't interfere with our sleep one bit. The beds were very comfortable and the bathroom was immaculate with a very nice shower, and twin wash basins. Storage for clothing etc was excellent, TV, Tea and Coffee making facilities and an iron plus ironing board in the cupboard. We only used the restaurant for breakfast because we ate out for lunch and evening meals. The breakfast staff were busy, friendly and nothing was too much trouble. There was plenty of options at the breakfast, and we had no complaints. You must go and see Stranger Things - First Shadow at the Phoenix Theatre...Outstanding.
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AI-generated summary based on recent guest reviews
Rooms
Rooms range from compact to spacious, and many note very firm beds. Some rooms are quiet, but lower-ground or near-lift locations can be noisy, and there are occasional AC performance concerns; mini-fridges are often absent.
Related guest reviews
10
Richard
Mar 27, 2025
·
Stayed 1 night
Good location, nice big room.
Good location, nice big room.
8
Bonnie
Jun 20, 2025
·
Stayed 1 night
The hotel was nice and my room was a good size and very clean. The woman on the front desk when I checked in was so disinterested, barely even looked up at me. I didn’t like that when I came back after the theatre I had to buzz the intercom to get back in. There was no mini fridge in the room which was disappointing but the bed was comfy and I got a good nights sleep
The hotel was nice and my room was a good size and very clean. The woman on the front desk when I checked in was so disinterested, barely even looked up at me. I didn’t like that when I came back after the theatre I had to buzz the intercom to get back in. There was no mini fridge in the room which was disappointing but the bed was comfy and I got a good nights sleep
8
Lisa
Jun 27, 2025
·
Stayed 3 nights
Excellent service, great breakfast but room was incredibly small!
Excellent service, great breakfast but room was incredibly small!
6
Duncan
Dec 22, 2024
·
Stayed 1 night
Chose the hotel because of it’s location and price due to an offer. Felt the hotel was a little tired and our room was on the lower ground floor which interestingly meant we heard the tube going by.
Chose the hotel because of it’s location and price due to an offer. Felt the hotel was a little tired and our room was on the lower ground floor which interestingly meant we heard the tube going by.
8
Lukas
Aug 13, 2025
·
Stayed 1 night
Our Room (406) was right next to the elevator, which made it very noisy.
Our Room (406) was right next to the elevator, which made it very noisy.
10
Leandro
Feb 24, 2025
·
Stayed 2 nights
The room was spacious and comfortable. The room is also quiet, no street noise. The location is perfect, close to public transportation and it is also easy to reach a number o interesting places on foot. I would definitely recommend it!
The room was spacious and comfortable. The room is also quiet, no street noise. The location is perfect, close to public transportation and it is also easy to reach a number o interesting places on foot. I would definitely recommend it!
6
Angela
Mar 17, 2025
·
Stayed 1 night
Smooth checkin. Room was OK, small and compact but we only need the room for a night. Beds were very hard. Bathroom huge by comparison. Medicore tea tray.
Smooth checkin. Room was OK, small and compact but we only need the room for a night. Beds were very hard. Bathroom huge by comparison. Medicore tea tray.
8
Adam
Jun 26, 2025
·
Stayed 1 night
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
8
Samantha
Apr 3, 2025
·
Stayed 1 night
Lovely property but could hear a lot of noise outside overnight. Beds are also quite hard. We unfortunately coilsnt get the aircon remote.to turn on in our room so it was quite warm.
Lovely property but could hear a lot of noise outside overnight. Beds are also quite hard. We unfortunately coilsnt get the aircon remote.to turn on in our room so it was quite warm.
8
Deborah c
Sep 13, 2025
·
Stayed 4 nights
Rooms are a little small but well appointed. Shower was drenching (good), bed was good and the air con was easy to use! Street/ area was small and quieter with a few restaurants and amenities
Rooms are a little small but well appointed. Shower was drenching (good), bed was good and the air con was easy to use! Street/ area was small and quieter with a few restaurants and amenities
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AI-generated summary based on recent guest reviews
Service
Service is widely described as friendly, welcoming, and helpful across reception and breakfast teams. A minority reported lapses or confusion, such as slow or unfriendly check-in, booking or breakfast misunderstandings, or inconsistent responses.
Related guest reviews
10
Dorothy
Jul 15, 2024
·
Stayed 1 night
Great hotel, great location, and friendly/helpful staff
Great hotel, great location, and friendly/helpful staff
4
Kirsty
Feb 1, 2023
·
Stayed 1 night
On check in, the young lady at reception came across as quite rude, didn't make eye contact and hardly spoke. I asked a couple of questions and got very blunt responses. There isn't enough signage around the building to direct people to rooms or the restaurant. Room was clean and fine. On checking out, two young staff just stood talking to each other and didn't acknowledge me waiting, in the end I just left the card on the desk and left. Both staff saw me do this, one shouted to me to ask my room number, i gave this and then he walked off with my room key and didn't respond. I have a need for your service throughout the year and based on my experience with staff here, I will not be staying again.
On check in, the young lady at reception came across as quite rude, didn't make eye contact and hardly spoke. I asked a couple of questions and got very blunt responses. There isn't enough signage around the building to direct people to rooms or the restaurant. Room was clean and fine. On checking out, two young staff just stood talking to each other and didn't acknowledge me waiting, in the end I just left the card on the desk and left. Both staff saw me do this, one shouted to me to ask my room number, i gave this and then he walked off with my room key and didn't respond. I have a need for your service throughout the year and based on my experience with staff here, I will not be staying again.
2
Kristen
Mar 13, 2023
·
Stayed 2 nights
I booked this hotel as it was located in the newly popular area of Fitzrovia and near to an apartment I had been sharing with friends. As I had plans during my stay, I had very low expectations and needs for this trip that sadly were not met at all. The only things I was looking for a comfortable place to stay and one that was safe. From the check in I should have known better, as the staff was unfamiliar with the process and seemed confused..possibly they were being trained but were given no guidance. As for comfort, the bed was nice and room well appointed-I especially liked the kettle and coffee/tea set up in the room. Unfortunately the temperature controls do not work and the room was set at 78*F the entire time making it very uncomfortable to sleep. The biggest issue was that the housekeeper left my door propped open after cleaning it. Making me fearful as I was a solo traveler. The management only asked if I was sure that happened as the hskp staff "remembered closing the door". Especially terrifying as they said my rm. number several times out loud. When asking for a late check out to compensate I was met with a mini argument. Very disappointed about this, would definitely not recommend as they do not take safety in the hotel serious.
I booked this hotel as it was located in the newly popular area of Fitzrovia and near to an apartment I had been sharing with friends. As I had plans during my stay, I had very low expectations and needs for this trip that sadly were not met at all. The only things I was looking for a comfortable place to stay and one that was safe. From the check in I should have known better, as the staff was unfamiliar with the process and seemed confused..possibly they were being trained but were given no guidance. As for comfort, the bed was nice and room well appointed-I especially liked the kettle and coffee/tea set up in the room. Unfortunately the temperature controls do not work and the room was set at 78*F the entire time making it very uncomfortable to sleep. The biggest issue was that the housekeeper left my door propped open after cleaning it. Making me fearful as I was a solo traveler. The management only asked if I was sure that happened as the hskp staff "remembered closing the door". Especially terrifying as they said my rm. number several times out loud. When asking for a late check out to compensate I was met with a mini argument. Very disappointed about this, would definitely not recommend as they do not take safety in the hotel serious.
6
Debbie
May 18, 2025
·
Stayed 1 night
The reception staff weren't overly friendly, although the hotel was clean, it was soulless, breakfast was average, certainly didn't reflect the amount paid
The reception staff weren't overly friendly, although the hotel was clean, it was soulless, breakfast was average, certainly didn't reflect the amount paid
10
Derek
Jul 6, 2024
·
Stayed 5 nights
Great hotel and if I'm back in London again I'd stay here easily. Not much more than a 5 min walk from the underground at warren street and from there well London is at your calling. Not that we needed much help or assistance but on the odd occasion we did the staff were very helpful and friendly. I've stayed in quite a few hotels over the years some good and some shall we not much more than a bed for the night but the Fitzrovia Hotel falling into the top tier bracket easily.
Great hotel and if I'm back in London again I'd stay here easily. Not much more than a 5 min walk from the underground at warren street and from there well London is at your calling. Not that we needed much help or assistance but on the odd occasion we did the staff were very helpful and friendly. I've stayed in quite a few hotels over the years some good and some shall we not much more than a bed for the night but the Fitzrovia Hotel falling into the top tier bracket easily.
10
Josef
Jun 16, 2025
·
Stayed 3 nights
Amazing staff and service!
Amazing staff and service!
10
Cynthia
Mar 21, 2025
·
Stayed 2 nights
My daughter recommended this hotel after visiting with her family. We decided to book here too and were not disappointed. The location was perfect! Close to the train station and to major areas of London. The staff were outstanding and very welcoming. We had the breakfast and the food was delicious and fresh. Would stay here again without hesitation.
My daughter recommended this hotel after visiting with her family. We decided to book here too and were not disappointed. The location was perfect! Close to the train station and to major areas of London. The staff were outstanding and very welcoming. We had the breakfast and the food was delicious and fresh. Would stay here again without hesitation.
10
Iain
Apr 21, 2025
·
Stayed 1 night
Excellent. From the lovely doorman & check in lady to the bar & breakfast service staff, so friendly and efficient. Definitely a Gem of a hotel, First Class
Excellent. From the lovely doorman & check in lady to the bar & breakfast service staff, so friendly and efficient. Definitely a Gem of a hotel, First Class
10
Suzanne
Jan 24, 2025
·
Stayed 2 nights
Wonderful, attentive staff. Great location near many quality restaurants, and near the tube as well.
Wonderful, attentive staff. Great location near many quality restaurants, and near the tube as well.
4
Anthony
Jul 13, 2025
·
Stayed 1 night
The hotel’s area was not too bad. The hotel felt like a hostel and didn’t give its online impression. The worst was when my partner was coming into the hotel, the bartender says to him, “what do you want” in a very tone. The interaction was not pleasant. Thankfully we only stayed one night and moved on to much nicer hotel. I would never think to stay there again.
The hotel’s area was not too bad. The hotel felt like a hostel and didn’t give its online impression. The worst was when my partner was coming into the hotel, the bartender says to him, “what do you want” in a very tone. The interaction was not pleasant. Thankfully we only stayed one night and moved on to much nicer hotel. I would never think to stay there again.
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AI-generated summary based on recent guest reviews
Location
Quiet, central Fitzrovia setting with easy walking to Oxford Circus, Regent’s Park, and multiple Tube stations. Convenient for theatres, shopping, and major rail links.
Related guest reviews
10
Martin
Nov 5, 2023
·
Stayed 2 nights
Great location for London theatres
Great location for London theatres
10
Neil
Sep 5, 2025
·
Stayed 1 night
Lovely hotel and very friendly and helpful staff. Breakfast good also. Conveniently situated. Short walk to Baker St tube.
Lovely hotel and very friendly and helpful staff. Breakfast good also. Conveniently situated. Short walk to Baker St tube.
10
Karin
Aug 12, 2024
·
Stayed 5 nights
The property was great. Room was excellent size, beds were comfortable. Like a 2 block walk to the underground station. Area was nice, safe and quiet. Went to several restaurants in the area and all were amazing. Close to other amenities as well like a quick shop to get other essentials if needed. We wanted to be near but not IN the hype of some other areas. It was a beautiful and a great value for its location.
The property was great. Room was excellent size, beds were comfortable. Like a 2 block walk to the underground station. Area was nice, safe and quiet. Went to several restaurants in the area and all were amazing. Close to other amenities as well like a quick shop to get other essentials if needed. We wanted to be near but not IN the hype of some other areas. It was a beautiful and a great value for its location.
10
Tracy
Feb 16, 2025
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Stayed 1 night
Literally 5 mi walk from Great Portland st tube, and 10 mins from Oxford Circus, really good location, plenty food putlets if you dont want to eat in hotel. Comfortable beds, well stocked bathroom, really good location for London sights.
Literally 5 mi walk from Great Portland st tube, and 10 mins from Oxford Circus, really good location, plenty food putlets if you dont want to eat in hotel. Comfortable beds, well stocked bathroom, really good location for London sights.
10
Helga Lotta
Sep 4, 2025
·
Stayed 3 nights
A very nice hotel with good, central location. Many restaurants, pubs and shops in the neighbourhood and yet a calm area. Approx. 10-15 min walk to Regents Park respectively Oxford Street. Friendly and helpfull staff.
A very nice hotel with good, central location. Many restaurants, pubs and shops in the neighbourhood and yet a calm area. Approx. 10-15 min walk to Regents Park respectively Oxford Street. Friendly and helpfull staff.
10
Irvin
Aug 18, 2025
·
Stayed 1 night
Lovely quiet classy hotel in a convenient location.
Lovely quiet classy hotel in a convenient location.
8
John
Jun 22, 2025
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Stayed 2 nights
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
10
Afshin
May 27, 2025
·
Stayed 3 nights
I took my daughter to London to do some shopping, this hotel is only five minutes walk from Oxford Street, there are plenty restaurants nearby. The hotel is easy to get to from Kings Cross Station, we caught the bus to the hotel but on the way back we walked to the station, it only took 20 minutes. The room was is very clean, comfortable beds, great bathroom with shower, iron and iron board in the room but no fridge, we never use the drinks provided in hotel fridges but buy our onw and keep them chilled in the fridge, we just lived without it, very quiet street even though it's so close to Oxford Circus. Staff are friendly and helpful, free continental breakfast included but you have to pay extra for full English Breakfast. Free cancellation was also included which was nice as most other hotels you have to pay extra to include free cancellation. We go to London for sort breaks regularly and would stay in this hotel again.
I took my daughter to London to do some shopping, this hotel is only five minutes walk from Oxford Street, there are plenty restaurants nearby. The hotel is easy to get to from Kings Cross Station, we caught the bus to the hotel but on the way back we walked to the station, it only took 20 minutes. The room was is very clean, comfortable beds, great bathroom with shower, iron and iron board in the room but no fridge, we never use the drinks provided in hotel fridges but buy our onw and keep them chilled in the fridge, we just lived without it, very quiet street even though it's so close to Oxford Circus. Staff are friendly and helpful, free continental breakfast included but you have to pay extra for full English Breakfast. Free cancellation was also included which was nice as most other hotels you have to pay extra to include free cancellation. We go to London for sort breaks regularly and would stay in this hotel again.
10
Fiona
Jan 4, 2024
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Stayed 1 night
Good location to Regent Street, Carnaby street. Staff friendly and helpful. Hotel clean and rooms are nice with a very nice clean bathroom
Good location to Regent Street, Carnaby street. Staff friendly and helpful. Hotel clean and rooms are nice with a very nice clean bathroom
10
Stephen
Aug 17, 2025
·
Stayed 2 nights
I selected this hotel via Expedia for a two day Theatre Break for my wife and I. It is in a quiet location on Bolsover Street, just a few minutes walk to Portland Street or Warren Street Tube Station. Which was ideal because within 4 stops on the Northern Line we were able to get into the heart of the West End. The hotel is also a short taxi ride away from Euston Main Railway Station. There is a Tesco Express convenience store just opposite Portland Street station, and a few places to eat if you wanted to stay local. The hotel was spotlessly clean, the hotel staff were great, and a very efficient lift in the centre of the lobby. We booked an Executive Twin Room which we were very happy with even though it was closer to the lift system than we would have liked. But it didn't interfere with our sleep one bit. The beds were very comfortable and the bathroom was immaculate with a very nice shower, and twin wash basins. Storage for clothing etc was excellent, TV, Tea and Coffee making facilities and an iron plus ironing board in the cupboard. We only used the restaurant for breakfast because we ate out for lunch and evening meals. The breakfast staff were busy, friendly and nothing was too much trouble. There was plenty of options at the breakfast, and we had no complaints. You must go and see Stranger Things - First Shadow at the Phoenix Theatre...Outstanding.
I selected this hotel via Expedia for a two day Theatre Break for my wife and I. It is in a quiet location on Bolsover Street, just a few minutes walk to Portland Street or Warren Street Tube Station. Which was ideal because within 4 stops on the Northern Line we were able to get into the heart of the West End. The hotel is also a short taxi ride away from Euston Main Railway Station. There is a Tesco Express convenience store just opposite Portland Street station, and a few places to eat if you wanted to stay local. The hotel was spotlessly clean, the hotel staff were great, and a very efficient lift in the centre of the lobby. We booked an Executive Twin Room which we were very happy with even though it was closer to the lift system than we would have liked. But it didn't interfere with our sleep one bit. The beds were very comfortable and the bathroom was immaculate with a very nice shower, and twin wash basins. Storage for clothing etc was excellent, TV, Tea and Coffee making facilities and an iron plus ironing board in the cupboard. We only used the restaurant for breakfast because we ate out for lunch and evening meals. The breakfast staff were busy, friendly and nothing was too much trouble. There was plenty of options at the breakfast, and we had no complaints. You must go and see Stranger Things - First Shadow at the Phoenix Theatre...Outstanding.
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AI-generated summary based on recent guest reviews
Dining
Breakfast is frequently praised for quality, variety, and attentive staff. Some guests felt the cooked option was pricey or not very hot, and a few experienced confusion about inclusions.
Related guest reviews
10
Bev
Aug 8, 2025
·
Stayed 1 night
We had breakfast lots of variety but all cooked peices of breakfast they want very warm
We had breakfast lots of variety but all cooked peices of breakfast they want very warm
8
Peter
Aug 24, 2025
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Stayed 2 nights
Liked the location and that it was close to Oxford Circus and Regent's Park etc but just far enough away to be out of the main crowded streets. I can't think of any major dislikes at all but I guess the only thing was the price of the full breakfast. It was expensive for what you got, in terms of the cooked elements. It would have been a bit better if there was a choice of eggs, rather than just scrambled, no black pudding and no sausage when I got there about 9:30. Half and hour before the advertised last servings. Staff and rest of was fine though.
Liked the location and that it was close to Oxford Circus and Regent's Park etc but just far enough away to be out of the main crowded streets. I can't think of any major dislikes at all but I guess the only thing was the price of the full breakfast. It was expensive for what you got, in terms of the cooked elements. It would have been a bit better if there was a choice of eggs, rather than just scrambled, no black pudding and no sausage when I got there about 9:30. Half and hour before the advertised last servings. Staff and rest of was fine though.
8
gerard
Jan 6, 2025
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Stayed 3 nights
Great location and nice rooms Breakfast was excellent and staff very attentive
Great location and nice rooms Breakfast was excellent and staff very attentive
10
Cynthia
Mar 21, 2025
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Stayed 2 nights
My daughter recommended this hotel after visiting with her family. We decided to book here too and were not disappointed. The location was perfect! Close to the train station and to major areas of London. The staff were outstanding and very welcoming. We had the breakfast and the food was delicious and fresh. Would stay here again without hesitation.
My daughter recommended this hotel after visiting with her family. We decided to book here too and were not disappointed. The location was perfect! Close to the train station and to major areas of London. The staff were outstanding and very welcoming. We had the breakfast and the food was delicious and fresh. Would stay here again without hesitation.
10
Kealy
Apr 7, 2025
·
Stayed 1 night
Excellent location, real food at breakfast in a calm and friendly environment. Very attentive staff. Large bathrooms, clean rooms with comfortable beds.
Excellent location, real food at breakfast in a calm and friendly environment. Very attentive staff. Large bathrooms, clean rooms with comfortable beds.
8
Roxanne
Mar 17, 2025
·
Stayed 2 nights
Great location, great breakfast, reasonable price, lovely staff, especially the restaurant staff
Great location, great breakfast, reasonable price, lovely staff, especially the restaurant staff
10
Tracy
Jun 18, 2025
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Stayed 1 night
Wonderful hotel, a few teething problems at check in , but amazing value for money, great location for theatres. More than well stocked in the bathroom toiletries etc, plenty of tea, coffee and milk and the cleanest hotel kettle I’ve ever seen …… it’s rare to find one not full of limescale, so thank you, this matters to me. High class bed linen, very comfortable bed, spotlessly clean room. Huge choice at breakfast of hot and cold food and wonderful attentive staff. Thank you, we will definitely come back
Wonderful hotel, a few teething problems at check in , but amazing value for money, great location for theatres. More than well stocked in the bathroom toiletries etc, plenty of tea, coffee and milk and the cleanest hotel kettle I’ve ever seen …… it’s rare to find one not full of limescale, so thank you, this matters to me. High class bed linen, very comfortable bed, spotlessly clean room. Huge choice at breakfast of hot and cold food and wonderful attentive staff. Thank you, we will definitely come back
10
Michelle
Aug 1, 2025
·
Stayed 4 nights
Everyone here was great! Both friendly and helpful especially since this was our first time here in London. The room was really nice, and clean and breakfast was exceptional. I’d stay here again.
Everyone here was great! Both friendly and helpful especially since this was our first time here in London. The room was really nice, and clean and breakfast was exceptional. I’d stay here again.
8
Benjamin
Aug 5, 2025
·
Stayed 7 nights
Cleanliness is top notch Wish they didn’t make distinction between continental and “hot “ breakfast ( which costs an additional 5 pounds per person ) Not sure how safe is area is - though we came home real late twice after watching West End shows without incident - bars still open close to midnight so you never know No refrigerator in the room though they offered to put one - not sure how they’re going to fit it in such a small room
Cleanliness is top notch Wish they didn’t make distinction between continental and “hot “ breakfast ( which costs an additional 5 pounds per person ) Not sure how safe is area is - though we came home real late twice after watching West End shows without incident - bars still open close to midnight so you never know No refrigerator in the room though they offered to put one - not sure how they’re going to fit it in such a small room
10
Christina
Oct 29, 2025
·
Stayed 4 nights
The breakfast was buffet, but fancy with full service coffee or tea, white linens, & beautiful dining room. All the food was fresh & delicious. The room was very beautiful, clean, & functional. The front desk & bar service was so friendly & amazing. Highly recommend this hotel for your stay.
The breakfast was buffet, but fancy with full service coffee or tea, white linens, & beautiful dining room. All the food was fresh & delicious. The room was very beautiful, clean, & functional. The front desk & bar service was so friendly & amazing. Highly recommend this hotel for your stay.
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AI-generated summary based on recent guest reviews
10
Wiphawee
3 weeks ago
·
Stayed 3 nights
Great location. Staff was amazing but a bit small rooms.
Great location. Staff was amazing but a bit small rooms.
10
Richard
3 weeks ago
·
Stayed 2 nights
Stayed 2 nights, went to theater in london, and the old batersea power pant. Hotel waas very close to london underground, and cab was cheap to get to theater. A/c worked great, had breakfast in morning, everything was clean and staff were able to answer any questions. Very satisfied!
Stayed 2 nights, went to theater in london, and the old batersea power pant. Hotel waas very close to london underground, and cab was cheap to get to theater. A/c worked great, had breakfast in morning, everything was clean and staff were able to answer any questions. Very satisfied!
10
Carl
3 weeks ago
·
Stayed 2 nights
Very nice hotel in a good location
Very nice hotel in a good location
10
KENNETH
4 weeks ago
·
Stayed 2 nights
Stayed for 2 nights, reasonable sized room for London, staff are friendly and helpful. The room had all you would need to make you comfortable and extra coffer, milk were available of required. Breakfast choice was very good with a good selection of cereals and hot food. The hotel is within a 5 minute walk to the tube and 10 minutes from Oxford Circus. I would recommend you check out this hotel if you are looking for a London city break. I would have no hesitation of going back myself.
Stayed for 2 nights, reasonable sized room for London, staff are friendly and helpful. The room had all you would need to make you comfortable and extra coffer, milk were available of required. Breakfast choice was very good with a good selection of cereals and hot food. The hotel is within a 5 minute walk to the tube and 10 minutes from Oxford Circus. I would recommend you check out this hotel if you are looking for a London city break. I would have no hesitation of going back myself.
10
Patrick
4 weeks ago
·
Stayed 1 night
Quiet, safe area. Aged decor but room quite spacious
Quiet, safe area. Aged decor but room quite spacious
FAQs about Gem Fitzrovia Hotel
What type of breakfast is offered and what are the serving hours?
English breakfasts are served on weekdays from 7:00 AM to 10:00 AM and on weekends from 8:00 AM to 10:30 AM for a fee of approximately GBP 24.50 for adults and children.
What are the standard check-in and check-out times?
Check-in is from 3:00 PM to Midnight, and check-out is at 11:00 AM. Early check-in is available for a fee of GBP 24, subject to availability. Late check-out is also available for a fee, subject to availability.
Where is the property located in relation to key landmarks?
The property is located in London City Centre, within a 5-minute drive of Oxford Circus and The British Museum. It is 1.5 miles from Piccadilly Circus and 1.7 miles from Hyde Park. Nearby attractions include Portland Place (0.3 km), Regent Street (0.5 km), and Regent's Park (0.6 km).
What are the policies for guests staying with children?
Children are allowed at the property, and the minimum age for children to stay for free is not specified.
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Instant AI responses are based on hotel information
Considering this hotel for your London trip?
What do room rates at Gem Fitzrovia Hotel in London usually run per night?
Over the next 60–90 days, room rates at the Gem Fitzrovia Hotel in London typically land around $275 a night for two guests, ranging from $185 to $676 on peak dates.
When is the quietest time to stay at Gem Fitzrovia Hotel in London?
The Gem Fitzrovia Hotel in London sees peak demand in January and the quietest stretch in June, so June is the best month for fewer crowds and easier availability.
Which month is cheapest to book Gem Fitzrovia Hotel in London?
January is the cheapest month to stay at the Gem Fitzrovia Hotel in London, averaging $195 a night, while December is the priciest at $339. January’s lower rates come despite June being the quietest month for crowds.
What nearby attractions and traveller types suit Gem Fitzrovia Hotel in London?
Set in London near Regent's Park, Oxford Street and the British Library, the Gem Fitzrovia Hotel is well placed for shopping and sightseeing. The hotel commonly attracts couples and business travellers, making it handy for both leisure and work stays.
How does Gem Fitzrovia Hotel’s price compare with other hotels nearby?
The Gem Fitzrovia Hotel in London is cheaper than 11 of 19 comparable hotels nearby, with a typical median of $258 a night versus about $289 for its peers.
How does the nightly price at Gem Fitzrovia Hotel in London compare to recent weeks?
The current price at Gem Fitzrovia Hotel in London is $188 per night for 2 guests, which is low for this hotel: about 25% below its $258 average over the last 60 days. Most nights over that period fell between $150 and $611.
Prices for upcoming dates
September 2026
Su | Mo | Tu | We | Th | Fr | Sa |
|---|---|---|---|---|---|---|
October 2026
Su | Mo | Tu | We | Th | Fr | Sa |
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Cheaper
Pricier
Average nightly price across deals, with taxes & fees.
Prices in USD for 2 guests, updated daily.
- 2026-09-04: 363.1576787704468USD
- 2026-09-05: 260.4619727912903USD
- 2026-09-06: 160.5150227081299USD
- 2026-09-07: 309.7006082977295USD
- 2026-09-08: 353.9453551086426USD
- 2026-09-09: NO DATA
- 2026-09-10: 367.1798221374512USD
- 2026-09-11: 301.23435222778323USD
- 2026-09-12: 390.4554507827759USD
- 2026-09-13: 162.01355620040894USD
- 2026-09-14: 335.4510530685425USD
- 2026-09-15: NO DATA
- 2026-09-16: 393.18354067382813USD
- 2026-09-17: 332.25718049316407USD
- 2026-09-18: 281.04499468612676USD
- 2026-09-19: 390.4554507827759USD
- 2026-09-20: 208.2630295578003USD
- 2026-09-21: 333.015619329834USD
- 2026-09-22: 460.1863089187622USD
- 2026-09-23: 446.25026115264893USD
- 2026-09-24: 363.9255821411133USD
- 2026-09-25: 342.9822344482422USD
- 2026-09-26: 362.56885714416507USD
- 2026-09-27: 184.81943201980593USD
- 2026-09-28: 210.65645778045655USD
- 2026-09-29: 270.0278340179444USD
- 2026-09-30: 404.4059612075806USD
- 2026-10-01: 273.85418205337527USD
- 2026-10-02: 233.35210899887088USD
- 2026-10-03: 260.99209303817753USD
- 2026-10-04: 157.6597110473633USD
- 2026-10-05: 251.87616937713625USD
- 2026-10-06: 279.3994950592041USD
- 2026-10-07: 430.3057825561524USD
- 2026-10-08: 282.60387787551883USD
- 2026-10-09: 261.9053673973084USD
- 2026-10-10: 451.32796591796875USD
- 2026-10-11: 177.3898082801819USD
- 2026-10-12: 253.3157710800171USD
- 2026-10-13: 428.3190457138062USD
- 2026-10-14: 386.4747457687378USD
- 2026-10-15: 262.3410195426941USD
- 2026-10-16: 359.58515393981935USD
- 2026-10-17: 271.8687213279724USD
- 2026-10-18: 174.63683410873415USD
- 2026-10-19: 243.88374261779788USD
- 2026-10-20: 256.81144531250004USD
- 2026-10-21: 256.9767910758972USD
- 2026-10-22: 234.42285973358156USD
- 2026-10-23: 212.61162845230103USD
- 2026-10-24: 217.06256483612063USD
- 2026-10-25: 161.40454711303713USD
- 2026-10-26: 211.81380722885135USD
- 2026-10-27: 217.06256483612063USD
- 2026-10-28: 219.5714816421509USD
- 2026-10-29: 211.15245962295535USD
- 2026-10-30: 202.45263870468142USD
- 2026-10-31: 223.48180526199343USD
- 2026-11-01: 161.7511192062378USD
- 2026-11-02: 243.0360819381714USD
- 2026-11-03: 254.09521267471314USD
- 2026-11-04: 246.8991715072632USD
Guests will receive an email within 48 hours before arrival with check-in instructions. Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools. The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification. Check-in hours are 3PM - Midnight on Friday and Saturday.
Check-in must be done by someone who is at least 18 years old.
- Extra-person charges may apply and vary depending on property policy
- Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
- Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
- The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
- Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
- This property accepts credit cards, debit cards, and cash
- Cashless transactions are available
- Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
- Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
- The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
- Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.
- Contactless check-in and contactless check-out are available.
- Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
- Early check-in fee: GBP 24 (subject to availability)
- Late check-out is available for a fee (subject to availability)
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
Popular amenities
Restaurant
Babysitting / Child Services
Business Center
Room Service
Tour Desk
Dry Cleaning
Services
Business Center
Tour Desk
Dry Cleaning
Babysitting / Child Services
Housekeeping
Banquet Facilities
Luggage Storage
Express Check-In/Check-Out
Self Laundry
24-Hour Front Desk
Concierge Services
Lockers Available
General
Room Service
Restaurant
Non-Smoking Rooms
Breakfast in the Room
Family Room
Snack Bar/Deli
Internet
Free Wi-Fi