Gem Fitzrovia Hotel

$235
/ night

Avg. for October

Gem Fitzrovia Hotel - Image 1
Gem Fitzrovia Hotel - Room
Gem Fitzrovia Hotel - Room
Gem Fitzrovia Hotel - View from room
Gem Fitzrovia Hotel - Reception

Prices for Gem Fitzrovia Hotel

Select dates to see prices and availability

$235
/ night

Avg. for October

Monthly average prices

Nightly prices at Gem Fitzrovia Hotel average $162 in January, the cheapest month, and $283 in December, the most expensive, based on the last 12 months.

Average nightly price at Gem Fitzrovia Hotel by month, last 12 months (USD)
MonthAverage price
January$162
February$183
March$209
April$210
May$266
June$252
July$255
August$198
September$248
October$235
November$247
December$283

Most expensive: December (~$283)

Cheapest: January (~$162)

About this property

Make use of convenient amenities such as complimentary wireless internet access, concierge services, and babysitting (surcharge).
  • Restaurant

  • Babysitting / Child Services

  • Business Center

  • Room Service

  • Tour Desk

  • Dry Cleaning

Location

20-28 Bolsover Street, Fitzrovia, London, England, United Kingdom

Regent Street (0.3 miles)

Regent's Park (0.4 miles)

University College London (0.4 miles)

Tottenham Court Road (0.4 miles)

Marylebone High Street (0.5 miles)

Oxford Circus (0.5 miles)


Room options

Superior Double Room

1 Full Bed

Sleeps 2

161 ft²

Air Conditioning
Heating
Wi-Fi (Free)

Triple Room

1 Full Bed
and
1 Sofa Bed
or
2 Twin Beds
and
1 Sofa Bed

Sleeps 3

215 ft²

Air Conditioning
Heating
Wi-Fi (Free)

Executive Twin Room

2 Twin Beds

Sleeps 2

194 ft²

Air Conditioning
Heating
Wi-Fi (Free)

Superior Single Room

1 Twin Bed

161 ft²

Air Conditioning
Heating
Wi-Fi (Free)

Executive Double Room

1 Full Bed

Sleeps 2

194 ft²

Air Conditioning
Heating
Wi-Fi (Free)

Superior Twin Room

2 Twin Beds

Sleeps 2

161 ft²

Air Conditioning
Heating
Wi-Fi (Free)

Guest reviews of Gem Fitzrovia Hotel

What guests think

AI-generated summary based on recent guest reviews

Gem Fitzrovia Hotel earns frequent praise for its quiet, central Fitzrovia location near Tube stops, welcoming staff, and very clean rooms, with recurring mentions of compact room sizes, firm mattresses, and occasional noise in certain areas.

Facilities

Cleanliness

Rooms

Service

Location

Dining

Was this helpful?

8

Allison

IAN-logo

last week

·

Stayed 1 night

Good location, clean room. Didn’t get to have breakfast as it was a Sunday and didn’t start till eight and we had planned to have it at 7 before leaving for the train. Staff were friendly
Good location, clean room. Didn’t get to have breakfast as it was a Sunday and didn’t start till eight and we had planned to have it at 7 before leaving for the train. Staff were friendly

10

Freylan

IAN-logo

last week

·

Stayed 4 nights

Had a great experience and perfect location. Staff were pleasant and helpful. Wasn’t loud and located around plenty of restaurants. Would recommend.
Had a great experience and perfect location. Staff were pleasant and helpful. Wasn’t loud and located around plenty of restaurants. Would recommend.

8

Cianne

IAN-logo

last week

·

Stayed 1 night

Bathroom very clean, rooms very warm, little dated and beds quite small but overall a lovely stay and great location for west end and London Zoo. Breakfast tasty but could have been warmer.
Bathroom very clean, rooms very warm, little dated and beds quite small but overall a lovely stay and great location for west end and London Zoo. Breakfast tasty but could have been warmer.

8

Joerg

IAN-logo

last week

·

Stayed 2 nights

Breakfast good, bed hard and probably old. Very quiet and good location
Breakfast good, bed hard and probably old. Very quiet and good location

6

jonathan

IAN-logo

2 weeks ago

·

Stayed 2 nights

Ok Hotel. Room dated and tiny bathroom. Carpet needed replacing in room as badly stained. Great central location and reasonable price for the area.
Ok Hotel. Room dated and tiny bathroom. Carpet needed replacing in room as badly stained. Great central location and reasonable price for the area.

Property Policies

Check-in instructions

Everything you need to know for a smooth check-in.

Check-in

Check-out

From 15:00 to 00:00

Before 11:00


Good to know

Additional policies and info about this property.

Optional extras

Additional paid services you can request.


FAQs about Gem Fitzrovia Hotel

What type of breakfast is offered and what are the serving hours?

English breakfasts are served on weekdays from 7:00 AM to 10:00 AM and on weekends from 8:00 AM to 10:30 AM for a fee of approximately GBP 24.50 for adults and children.


What are the standard check-in and check-out times?

Check-in is from 3:00 PM to Midnight, and check-out is at 11:00 AM. Early check-in is available for a fee of GBP 24, subject to availability. Late check-out is also available for a fee, subject to availability.

Where is the property located in relation to key landmarks?

The property is located in London City Centre, within a 5-minute drive of Oxford Circus and The British Museum. It is 1.5 miles from Piccadilly Circus and 1.7 miles from Hyde Park. Nearby attractions include Portland Place (0.3 km), Regent Street (0.5 km), and Regent's Park (0.6 km).


What are the policies for guests staying with children?

Children are allowed at the property, and the minimum age for children to stay for free is not specified.


Have a question?

Instant AI responses are based on hotel information


Considering this hotel for your London trip?

What do room rates at Gem Fitzrovia Hotel in London typically run?

Over the next 60–90 days, room rates at Gem Fitzrovia Hotel in London typically land around $206 a night for two guests, ranging from $141 to $548 on peak dates.


When is it least crowded at Gem Fitzrovia Hotel in London?

Demand at Gem Fitzrovia Hotel in London peaks in January and eases through late spring; June is the quietest month for visits, so you’ll find the fewest crowds and best availability then.


Which month has the lowest rates at Gem Fitzrovia Hotel in London?

January is the cheapest month to stay at Gem Fitzrovia Hotel in London, averaging $195 a night; December is the priciest at $339. January’s lower rates come even though June is the quietest month for crowds.

What’s nearby Gem Fitzrovia Hotel in London and who is it good for?

Gem Fitzrovia Hotel in London sits close to shopping and cultural hotspots like Regent Street, Oxford Circus and the London Palladium Theatre, making it a convenient base for couples and business travellers. The location also puts you near University College London and Selfridges for both work and leisure outings.


How do Gem Fitzrovia Hotel’s rates compare with other nearby hotels in London?

Gem Fitzrovia Hotel in London is cheaper than 9 of 16 comparable nearby hotels, with a typical median of $254 a night versus about $275 for its peers.


How does the nightly price at Gem Fitzrovia Hotel in London compare to recent weeks?

The current price at Gem Fitzrovia Hotel in London is $232 per night for 2 guests, which is low for this hotel: about 15% below its $279 average over the last 60 days. Most nights over that period fell between $141 and $551.

Prices for upcoming dates

October 2026
November 2026

Cheaper

Pricier

Average nightly price across deals, with taxes & fees.

Prices in USD for 2 guests, updated daily.



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